The verdict in three sentences
Redesign quotes vary because they cover different scopes: a starter site at 8,000 EUR and a premium at 26,000 EUR do not deliver the same thing. The realistic redesign timeline is 8 to 11 weeks, split into four phases. Wanting a rush of -20 % on the timeline adds around 25 % to the quote.
The timeline broken down, phase by phase
A redesign timeline cannot be squeezed indefinitely: each phase has an irreducible duration tied to validation round-trips. Here is the 2026 breakdown.
| Phase | Duration | Deliverable |
|---|---|---|
| Discovery | 1 - 2 weeks | Sitemap, moodboard |
| Design | 2 - 3 weeks | Approved mockups |
| Development | 3 - 4 weeks | Working integrated site |
| QA | 1 - 2 weeks | Tests, fixes, go-live |
| Total | 8 - 11 weeks | Site in production |
The phase most sensitive to delays is discovery: if the client is slow to approve the sitemap, the whole schedule slips. A project that overruns almost always does so at the start, rarely in development.
The three quote tiers
The same brief can yield three very different quotes depending on the finish level. Here are the 2026 ranges in Dublin.
| Tier | 2026 price | Scope |
|---|---|---|
| Starter | 8,000 EUR | 6-8 pages, provided identity, client content |
| Standard | 15,000 EUR | 12-15 pages, custom design, partial copywriting |
| Premium | 26,000 EUR | 20+ pages, animations, full copywriting, SEO |
| Rush (-20 % timeline) | +25 % price | Prioritisation, dedicated team |
| Support | 250 - 450 EUR/mo | Post-launch maintenance |
The Dublin agency day rate sits between 480 and 640 EUR, slightly below the capital. The gap between starter and premium is not cosmetic: it is about page volume, copywriting and animation level, which multiply man-days.
Mini case study
Marc, communications lead at an aerospace manufacturer in Dublin (45 staff), receives three quotes: 8,000, 15,000 and 26,000 EUR. He first suspects a scam on the priciest, then realises the starter delivers 6 pages with his content, while the premium delivers 22 written and animated pages. He needs 14 pages and partial copywriting: he picks the standard at 15,000 EUR, over 9 weeks. Tempted by an 8-week rush, he calculates the surcharge: +25 %, i.e. 18,750 EUR. He declines and keeps the normal schedule, saving 3,750 EUR for one week gained.
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FAQ
Why can a quote triple from one agency to another?
Because scope changes: page count, copywriting included or not, custom design or template, animations. A shared spec makes quotes genuinely comparable.
Can you really deliver in under 8 weeks?
Yes, but with a rush: dedicated team and prioritisation. Expect around +25 % on price to gain 1 to 2 weeks. Below 6 weeks, quality degrades.
Which phase is most at risk of overrun?
Discovery. If sitemap approval drags on the client side, the whole schedule slips. Client responsiveness is the top factor in meeting deadlines.
Is the Dublin day rate a good compromise?
Yes: 480-640 EUR versus 550-750 EUR in the capital. For a standard project, a Dublin agency offers excellent value without a premium.
Should I pay in one go or in stages?
In stages, typically 30 % on order, 40 % on design approval, 30 % on delivery. This aligns interests and protects both parties.
Let's scope your project. Specify your page count, finish level and deadline: we will place you between starter, standard and premium with a dated schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.