B2B Website Redesign Pricing in London (2026): What You Really Pay

The verdict in three sentences

An express redesign of a B2B brochure site in London runs between 4,500 and 8,000 EUR ex. VAT; a premium custom redesign between 9,000 and 18,000 EUR; a corporate platform exceeds 20,000 EUR. Price depends less on page count than on the depth of custom design, SEO and integration work. Done well, a redesign delivers +25 to 40% more form leads within six to twelve months, paying for itself quickly for an industrial or services SME.

The three 2026 price tiers

The London market has settled around three clear offers. The price gap reflects the level of customization, SEO depth and hands-on support.

The classic trap is comparing only the headline price. A 5,000 EUR quote without SEO or copywriting will cost you more once the missing items are added.

Day rate and recurring cost breakdown

A London web agency's average day rate sits between 450 and 650 EUR ex. VAT in 2026, depending on team seniority and positioning. On top of that come recurring costs you must budget from the start.

A cautious SME sets aside 10 to 15% of the build budget for first-year support: fixes, content updates and security patches.

Mini case study

Mark, who runs an industrial solutions SME in East London (28 staff), operates a site built in 2018. It generates 12 form leads a month, of which 3 turn into quotes and 1 closes, at an average deal size of 9,000 EUR. He chooses a premium redesign at 13,500 EUR ex. VAT, delivered in 9 weeks.

Six months on, stronger organic traffic and clearer calls to action lift leads to 17 a month (+40%). Keeping the same conversion rate, he now closes 1.4 deals a month, or +3,600 EUR of monthly revenue. The redesign pays for itself in under four months of added margin, before any credibility gains.

FAQ

Why a 1-to-4 gap between two redesign quotes? Because a 5,000 EUR quote often relies on a template and minimal SEO, while an 18,000 EUR quote includes custom design, written content, multilingual and Core Web Vitals optimization. Always check the scope line by line.

How long does a redesign take in 2026? Allow 6 to 8 weeks for an express redesign and 8 to 10 weeks for a premium one, including scoping and QA. A much shorter timeline usually means rushed content work.

Do I need to redo SEO during a redesign? Yes: without a 301 redirect plan and keyword mapping, you can lose 20 to 50% of organic traffic. This line costs 800 to 2,500 EUR and pays back within months.

What maintenance budget should I plan? Between 90 and 250 EUR a month for support, plus 25 to 90 EUR for hosting. Over three years these recurring costs often match the initial build.

Should I redesign or rebuild from scratch? If the architecture and SEO are healthy, a redesign is enough. If the site is over six years old with an obsolete CMS, a rebuild is often cheaper than patching.

Let's scope your project. Tell us about your current site, your lead target and an indicative budget, and we'll frame the right tier and SEO priorities. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.