The verdict in three sentences
A premium B2B brochure website redesign in Berlin costs between 8,000 and 18,000 EUR net in 2026, over a 6-to-10-week timeline. Price depends mainly on page count, animation level and SEO depth, not on the agency's logo. The real decision between three quotes hinges on the actual scope and the recurring costs, not the headline figure in bold.
The three 2026 pricing tiers
Serious Berlin agencies structure their offers in three levels. Here are the orders of magnitude observed in early 2026 for an industrial SME.
| Tier | Pages | Price net | Timeline | Included |
|---|---|---|---|---|
| Starter | 5-7 | 8,000-10,000 EUR | 6 wks | Custom design, responsive, contact form |
| Growth | 8-12 | 11,000-14,000 EUR | 7-8 wks | + blog, analytics, on-page SEO |
| Premium | 12-18 | 15,000-18,000 EUR | 9-10 wks | + advanced animation, technical SEO, partial multilingual |
On top of this sits the agency day rate, between 500 and 750 EUR net in Berlin in 2026 for a senior profile. A quote that lists neither the number of days nor the day rate is a red flag: you cannot compare it.
What moves the invoice
For the same scope, three line items drive the gap between a 9,000 EUR quote and a 16,000 EUR one.
| Line item | Price impact net | Note |
|---|---|---|
| Copywriting | +1,500-3,500 EUR | Often underestimated, a source of delay |
| Motion / animation | +2,000-4,000 EUR | GSAP, scroll-triggered, 3D |
| Technical SEO | +1,500-3,000 EUR | Schema, Core Web Vitals >90 |
| Multilingual DE/EN | +20 to 30 % | Translation + hreflang |
| Data migration | +800-2,000 EUR | Article migration, 301 redirects |
On the recurring side, budget maintenance of 90 to 250 EUR/month and EU hosting of 25 to 75 EUR/month. Over three years these lines often represent 30 to 40 % of the initial cost: they must appear in your comparison.
Mini case study
Marc, managing director of a precision-machining SME in Berlin (28 staff), compares three quotes to redesign his seven-year-old website. Agency A proposes 9,500 EUR net (Starter), agency B 14,000 EUR (Growth) and agency C 17,500 EUR (Premium bilingual). Marc exports 35 % of revenue to neighbouring markets: bilingual is not optional. He drops agency A. Between B and C, the 3,500 EUR gap matches exactly the multilingual module and technical SEO. On an average sales cycle where a single new industrial client is worth 40,000 EUR in revenue, a bilingual site that generates two more qualified enquiries a year pays back the difference in under two months. Marc picks agency C, with maintenance at 150 EUR/month. Estimated 3-year TCO: 17,500 + (150 x 36) = 22,900 EUR net.
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FAQ
How much does a B2B brochure website redesign cost in Berlin in 2026?
Between 8,000 and 18,000 EUR net depending on tier. The sweet spot for an industrial SME sits around 12,000 to 14,000 EUR net in the Growth offer.
What is a realistic timeline?
From 6 weeks for a Starter to 10 weeks for a multilingual Premium. Content validation by your teams is the main delay factor: plan a dedicated 2 weeks.
Is the 500-750 EUR agency day rate justified?
Yes for a senior profile in Berlin in 2026. Below 400 EUR, question the expertise level; above 800 EUR, demand solid industrial references.
Should I pay a deposit?
Yes, typically 40 % on order, 30 % at midpoint, 30 % on delivery. A deposit above 50 % before any deliverable is unusual.
Is multilingual worth the 20-30 % premium?
For an exporting manufacturer, yes. A single qualified international inbound enquiry often covers several years of the premium.
Let's scope your project. Tell us your scope (page count, bilingual or not, indicative budget between 8,000 and 18,000 EUR net) and target timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
