The verdict in three sentences
A B2B website redesign for a London SME costs between 3,500 EUR (upgraded template) and 35,000 EUR (bespoke premium platform) in 2026. The right scenario depends less on your headline budget than on three variables: real page count, volume of content to rewrite and the level of animation expected. Pay for scoping and technical SEO — these are the two line items low-cost quotes cut, and the ones that drive your leads.
The three redesign scenarios for 2026
Most SMEs hesitate between reusing an existing theme and rebuilding from scratch. Here are the 2026 ballpark figures seen on the London market, all-in (design, development, base content, go-live).
| Scenario | 2026 price (EUR) | Timeline | Best for |
|---|---|---|---|
| Upgraded template | 3,500 – 6,000 | 4 – 5 weeks | Fast visual refresh, 5-8 pages |
| Bespoke redesign | 8,000 – 18,000 | 6 – 8 weeks | B2B positioning, 10-20 pages |
| Premium platform | 20,000 – 35,000 | 8 – 10 weeks | Mid-cap, animation, strong brand |
| Monthly maintenance | 80 – 250 /month | Recurring | Security, backups, updates |
| Bilingual option | +25 – 40 % | +1 – 2 weeks | Export, international clients |
An upgraded template still works if your market is local and your offer simple. As soon as you sell differentiated expertise to B2B buyers, bespoke pays off: it allows a page architecture built for conversion rather than constrained by a theme.
What each line item actually covers
An honest quote breaks the work down. Here is the typical split of a 12,000 EUR bespoke redesign, so you see where your money goes.
| Line item | Share | Amount (EUR) | What you get |
|---|---|---|---|
| Scoping & UX | 15 % | 1,800 | Sitemap, wireframes, journeys |
| UI design | 25 % | 3,000 | Desktop + mobile mockups |
| Development | 35 % | 4,200 | Build, CMS, responsive |
| Content & SEO | 15 % | 1,800 | Copy, tags, structure |
| QA & launch | 10 % | 1,200 | Testing, redirects, training |
301 redirects from the old site are non-negotiable: skipping them loses the ranking you earned within weeks. Make sure this appears explicitly in the QA scope.
Mini case study
Mark runs a 22-person industrial SME in East London. His site dates from 2018 and generates 4 quote requests a month. He picks a bespoke redesign at 13,500 EUR with 14 rewritten pages and technical SEO. Goal: move from 4 to 9 qualified requests a month. With an average deal of 8,000 EUR and a 25 % sales close rate, each extra request is worth ~2,000 EUR of expected revenue. Five more requests a month pay back the redesign in under two months of pipeline. He adds 150 EUR/month maintenance for security and updates.
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FAQ
How long does a brochure site redesign take?
Allow 4 to 5 weeks for an upgraded template, 6 to 8 weeks for bespoke and up to 10 weeks for a premium platform. Client content (copy, photos) is the number-one cause of delay.
Do I have to pay monthly maintenance?
Yes, between 80 and 250 EUR/month in 2026. It covers security updates, backups, fixes and small changes. Without it, an unmaintained site becomes vulnerable within months.
Can I keep my domain and email addresses?
Yes, a redesign does not touch your domain or mailboxes. The agency handles the technical switchover and redirects to preserve your existing ranking.
Can a 3,500 EUR template be enough?
For a local activity and a simple offer, yes. But if you target demanding B2B buyers or several markets, bespoke gives a better return on conversion.
Is SEO included in the price?
Technical SEO (structure, tags, speed) must be included. Editorial SEO and link building are separate recurring services, from 500 to 2,500 EUR/month depending on ambition.
Let's scope your project. Tell us about your current site, page count and lead target, and we will scope the scenario that fits your budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
