The verdict in three sentences
In 2026, a B2B website redesign in London costs between 8,000 and 22,000 EUR (excl. VAT) depending on page count, UX depth and SEO ambition. A realistic timeline is 6 to 10 weeks, with a 30 to 40 % deposit at order. The real trap is not the headline price but ongoing maintenance and a fuzzy scope: a precise line-by-line quote prevents 90 % of budget overruns.
The 2026 line items in detail
A serious redesign quote breaks into clear lines. Here are the ranges observed for a mid-sized industrial or B2B services firm.
| Line item | 2026 range (EUR excl. VAT) | What it covers |
|---|---|---|
| UX / mockups | 2,500 - 6,000 | Site map, wireframes, responsive Figma mockups |
| Build / development | 4,000 - 9,000 | Front-end, CMS, responsive, forms |
| Technical SEO | 1,500 - 3,500 | Markup, speed, 301 redirects, schema |
| Copywriting / content | 900 - 2,400 | Rewriting 8-12 pages, keyword optimisation |
| QA + go-live | 600 - 1,500 | Testing, fixes, deployment |
| Maintenance (monthly) | 90 - 350 /month | Updates, security, backups |
For a median redesign, expect 12,000 to 15,000 EUR one-off, then 150 to 250 EUR/month maintenance. The high end (20,000 EUR+) applies to 20+ page sites with custom animation and CRM integration.
Showcase vs corporate: the arbitration grid
Many directors confuse a showcase redesign with a corporate project. The budget slider is not the same.
| Criterion | B2B showcase | Corporate |
|---|---|---|
| Page count | 6 - 12 | 15 - 40 |
| 2026 budget | 8,000 - 22,000 EUR | 20,000 - 50,000 EUR |
| CMS | Standard | Headless + approval workflow |
| Multilingual | Optional | FR/EN/DE often required |
| Timeline | 6 - 10 wks | 10 - 16 wks |
| Dedicated project manager | Partial | Full time |
The simple rule: if you generate direct leads and sell services, stay on an optimised showcase. If you must govern multi-department content, move to corporate.
Mini case study
Mark, managing director of an industrial valve SME in London (18 staff, 4.2M EUR turnover), receives three quotes to redesign his seven-year-old site. Quote A at 7,800 EUR (template, light SEO), quote B at 14,500 EUR (custom, full technical SEO), quote C at 24,000 EUR (with catalogue module). His current site generates 4 quote requests/month; the goal is 10. Choosing quote B and assuming an average project value of 12,000 EUR with a 20 % lead-to-client rate, each extra lead is worth 2,400 EUR of potential revenue. Six more leads a month pay off the redesign in under two months of added activity. Mark signs quote B.
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FAQ
How long does a redesign really take in 2026?
Expect 6 to 10 weeks for a B2B showcase, from kickoff to go-live. Delays come 80 % from client-side content approval, not the agency.
What deposit should I pay at order?
The 2026 standard is a 30 to 40 % deposit, then milestones at mockup sign-off and go-live. Be wary of any agency demanding 100 % upfront.
Is maintenance really mandatory?
Yes, for security and CMS updates. A maintenance package of 90 to 350 EUR/month covers fixes, backups and small changes; without it your site becomes vulnerable within 6-12 months.
Can I keep my current host?
Often yes, but a performant EU host at 5 to 20 EUR/month improves Core Web Vitals, a major SEO factor in 2026. Migration is included in the handover.
Can a 3,000 EUR template be enough?
For a micro-business yes, but for B2B aiming to convert, the lack of technical SEO and optimised content caps results. The lead gap usually justifies the custom investment.
Let's scope your project. Tell us your scope (page count, multilingual, CRM), your indicative budget and target date: we price every line with no grey areas. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
