The verdict in three sentences
A B2B website redesign for a London SME of 15 to 50 employees costs between 4,500 and 12,000 EUR net in 2026, driven by page volume, custom design and integrations. The real trade-off is not cheap versus expensive, but partial redesign (reskin) versus full redesign (structure, SEO, performance). The steepest cost is usually inaction: an ageing site can halve your conversion rate.
How much does a brochure website redesign cost in London in 2026?
The ranges below reflect real projects from London agencies and studios, excluding retainers and paid media. Treat them as a 2026 net order of magnitude.
| Package | Pages | Included work | Indicative price net |
|---|---|---|---|
| Essential | 5 to 8 | Template-based design, responsive, contact form, basic SEO | 4,500 - 6,500 EUR |
| Growth | 12 to 20 | Semi-custom design, blog, analytics, on-page SEO, 3-4 animations | 7,000 - 9,500 EUR |
| Premium | 25+ | Fully custom design, advanced animations, deep SEO, partial multilingual | 10,000 - 12,000 EUR |
A London agency's day rate sits between 450 and 650 EUR in 2026. A Growth project therefore represents roughly 15 to 20 person-days split across design, development and content integration.
Partial or full redesign?
A partial redesign refreshes the look without touching the architecture; a full redesign rethinks structure, performance and search. The table below helps you decide.
| Criterion | Partial redesign | Full redesign |
|---|---|---|
| Budget net | 3,000 - 5,000 EUR | 7,000 - 12,000 EUR |
| Timeline | 3 to 4 weeks | 6 to 10 weeks |
| SEO gain | Low (+5 to 10 %) | High (+30 to 60 % traffic) |
| Performance (Core Web Vitals) | Barely improved | Strongly improved |
| Lifespan | 2 to 3 years | 4 to 6 years |
| Technical debt risk | High | Low |
On top of these figures come recurring lines you should not forget: maintenance 80 to 250 EUR/month, EU hosting (OVH, Scaleway) 15 to 40 EUR/month, and optionally a monthly SEO retainer. UK and EU digitisation schemes can still offset part of the bill for eligible small businesses.
Mini case study
Mark, managing director of an industrial joinery SME in East London (32 employees), runs a 2018 website that converts 0.8 % of visitors into quote requests. He picks a Growth redesign at 8,200 EUR net, plus 120 EUR/month for maintenance and hosting. After the rebuild his conversion rate climbs to 1.7 %; on 1,500 visits/month he gets 26 quote requests versus 12 before, i.e. 14 extra leads. With a 25 % close rate and a 6,000 EUR average order, that is roughly 21,000 EUR of extra monthly revenue: the investment pays back in under 15 days of operation.
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FAQ
How long does a brochure website redesign take in 2026?
Expect 3 to 4 weeks for a partial redesign and 6 to 10 weeks for a full one, with client content sign-off usually the limiting factor. A clear brief cuts this timeline by 20 to 30 %.
Do we have to pay monthly maintenance after the redesign?
Yes, budget 80 to 250 EUR/month for security updates, backups and small evolutions. Without maintenance a site accumulates technical debt and becomes vulnerable within 12 to 18 months.
Are digitisation grants still available in 2026?
Digital-adoption support schemes remain active for small businesses, with grants that can reach several hundred EUR depending on region and call for projects. Check eligibility before signing the quote.
Why does a quote vary two-fold between agencies?
The gap comes from day rates (450 to 650 EUR in London), the level of custom work and the SEO scope. A precise brief narrows the spread between quotes from 40 % to about 15 %.
Can we keep our current WordPress?
Yes if its structure is healthy, but an SME chasing performance and security often gains from migrating to a modern stack (Next.js) during a full redesign.
Let's scope your project. Tell us about your current site, the target page count and your indicative budget (4,500 to 12,000 EUR net): we will frame partial versus full redesign together. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
