The verdict in three sentences
A redesign of an 8-page B2B website for a London services SME runs GBP 7,000 to 19,000 in 2026, depending on the CMS and design ambition. Expect an 8-week timeline plus recurring costs of GBP 15-40/month for hosting and GBP 90-250/month for maintenance. The ROI hinges less on price than on the +19 % average conversion lift seen after a well-executed redesign.
What a redesign actually covers in 2026
A redesign is not a facelift: it rebuilds the architecture, templates, contact funnel and SEO foundation. In London, price is driven mainly by CMS choice and the share of custom development.
| Package | Scope | 2026 price (GBP) | Timeline |
|---|---|---|---|
| WordPress + premium theme | 8 pages, blog, forms | 7,000 – 9,500 | 6 wks |
| Custom WordPress | Bespoke design, deep SEO | 9,500 – 13,000 | 7-8 wks |
| Headless (Next.js + CMS) | Max performance, animations | 13,000 – 19,000 | 8-9 wks |
| Webflow pro | Premium no-code, native CMS | 8,500 – 12,000 | 6-7 wks |
The spread reflects UX/UI design time, copywriting, responsive integration and Core Web Vitals work. A headless build costs more upfront but lowers maintenance and speeds up mobile display on 4G.
Recurring costs to budget
The project fee is only half the equation. Over three years, recurring costs often match the initial redesign.
| Item | 2026 order of magnitude | Frequency |
|---|---|---|
| Hosting (managed) | GBP 15 – 40/month | Monthly |
| Domain name | GBP 10 – 20/year | Annual |
| SSL certificate | Included (Let's Encrypt) | — |
| Maintenance | GBP 90 – 250/month | Monthly |
| Ongoing SEO copy | GBP 300 – 850/month | Optional |
| Managed backups | GBP 10 – 30/month | Monthly |
An SME that skips maintenance risks security holes, outdated plugins and lost SEO rankings. Budget at least a corrective maintenance envelope.
Mini case study
James, managing director of an HR consultancy in London (14 staff), redesigns his 8-page site as a custom WordPress build for GBP 11,500, delivered in 7 weeks. His old site converted 1.8 % of visitors into enquiries; after the redesign it reaches 2.7 % (a +50 % relative gain, consistent with the +19 % average range). On 1,200 qualified visitors/month, he goes from 22 to 32 monthly leads. At a 12 % close rate and a GBP 4,500 average deal, those 10 extra leads generate roughly GBP 5,400 in additional monthly revenue. The redesign pays back in under two months of commercial outperformance.
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FAQ
How long does an 8-page website redesign take?
Expect 6 to 9 weeks in London in 2026, from scoping to launch. The timeline depends mostly on how quickly the client validates and supplies content.
WordPress or headless for an SME?
WordPress offers the best cost/autonomy ratio for most SMEs (GBP 7,000-13,000). Headless is justified above GBP 13,000 when performance and animations become a sales argument.
What maintenance budget after launch?
Between GBP 90 and 250/month depending on CMS and service level. This covers updates, backups, fixes and minor enhancements.
Does a redesign really improve SEO?
Yes, if architecture, Core Web Vitals and content are reworked. A poorly handled migration can crash traffic instead: 301 redirects are non-negotiable.
Can we phase the redesign to spread the budget?
Yes: you can ship the homepage and key pages first, then the blog and secondary pages. This staggers payment without blocking launch.
Let's scope your project. Tell us your page count, current CMS and conversion goal, and we will price a redesign to fit your indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
