The verdict in three sentences
On a typical EUR 20,000 B2B redesign in 2026, development is 35 %, design 22 % and strategy/UX 18 %: the visible part is not the most expensive. Hidden costs (301 redirects, data migration, training) often represent 8 to 12 % not budgeted upfront. Add year-one recurring costs of EUR 3,000 to 5,900 (hosting + maintenance) for a realistic total cost of ownership.
Where each euro goes on a EUR 20,000 project
A CFO wants to know what they are buying before committing. Here is the typical breakdown of a EUR 20,000 B2B redesign, item by item.
| Item | Budget share | Amount (EUR) |
|---|---|---|
| Strategy / UX | 18 % | 3,600 |
| Design | 22 % | 4,400 |
| Development | 35 % | 7,000 |
| Content / SEO | 12 % | 2,400 |
| QA / accessibility | 8 % | 1,600 |
| Project management | 5 % | 1,000 |
Development is the heaviest item because it drives performance, security and scalability. Cutting design or UX to save money is a false economy: they determine the conversion rate.
Hidden costs to anticipate
These are the forgotten lines that derail a budget. Building them into scoping avoids change orders mid-project.
| Hidden cost | 2026 range (EUR) | Why it matters |
|---|---|---|
| 301 redirects (SEO) | 800 - 2,000 | Preserve earned rankings |
| Data migration | 1,500 - 4,000 | Content, products, history |
| Team training | 600 - 1,500 | CMS autonomy |
| Content rework | 1,000 - 3,000 | Rewriting, structuring |
| Photos / visuals | 500 - 2,500 | Stock or dedicated shoot |
301 redirects are the classic trap: neglected, they can drop organic traffic by 20 to 40 % after go-live. A budget of EUR 800 to 2,000 secures that transfer.
Year-one recurring costs
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A redesign does not end at go-live. Total cost of ownership includes recurring expenses to budget from the start.
| Recurring | Year-one range (EUR) |
|---|---|
| High-performance hosting | 600 - 1,100 |
| Maintenance (retainer) | 2,400 - 4,800 |
| Total year-one recurring | 3,000 - 5,900 |
Mini case study
Sophie, CFO of a 60-employee B2B services SME, budgets a redesign at EUR 20,000. Analysing the split, she spots that hidden costs (301 redirects EUR 1,200, migration EUR 2,500, training EUR 900) were not in the initial quote, i.e. EUR 4,600 to provision. She adds year-one recurring costs (EUR 4,200). Year-one total cost of ownership: EUR 28,800 instead of the EUR 20,000 quoted. By anticipating, she avoids two change orders and negotiates training into the package, saving EUR 900 while securing her SEO traffic after cutover.
FAQ
Why is development the most expensive item? Because it drives performance, security and scalability. At 35 % of the budget, it is the investment that avoids costly technical debt down the line.
What are the most common hidden costs? 301 redirects, data migration and team training. Together they often represent 8 to 12 % of the budget, i.e. EUR 1,600 to 2,400 on a EUR 20,000 project, rarely quoted upfront.
Can I save on strategy/UX? Risky. This 18 % determines the site map and conversion rate. Cutting it means quickly building a site that does not convert.
How much should I plan for recurring costs in year one? Between EUR 3,000 and 5,900: high-performance hosting (EUR 600-1,100) and maintenance (EUR 2,400-4,800). That is the price of a secure, maintained site.
How do I avoid budget overruns? By building hidden costs and recurring costs into scoping. A realistic year-one total cost of ownership on a EUR 20,000 project sits around EUR 28,000-30,000.
Let's scope your project. B2B redesign with transparent cost breakdown, controlled hidden costs and quantified recurring costs, indicative budget EUR 20,000 plus year-one recurring. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
