The verdict in three sentences
A credible B2B marketing website in Dakar costs between 350,000 FCFA (5-page Starter) and 3,200,000 FCFA (multilingual Premium with advanced SEO) in 2026. The gap comes not from page count but from custom design, SEO and multilingual work. Paying the deposit via Wave secures the kick-off without a heavy cash advance.
2026 pricing grid in FCFA
Here are the ranges observed in Dakar for a B2B services firm, with an indicative EUR equivalent.
| Tier | 2026 price (FCFA) | EUR equivalent | Scope |
|---|---|---|---|
| Starter | 350,000 - 600,000 | 535 - 915 | 5 pages, responsive, form |
| Growth | 800,000 - 1,400,000 | 1,220 - 2,135 | + blog + analytics + basic SEO |
| Premium | 1,800,000 - 3,200,000 | 2,745 - 4,880 | + multilingual + advanced SEO + motion |
Growth offers the best credibility/price ratio for a Dakar SME wanting inbound enquiries without overpaying.
Local or EU hosting, and recurring costs
The hosting choice affects perceived speed and the annual budget.
| Recurring item | Local (Senegal) | EU (Europe) | Comment |
|---|---|---|---|
| Shared hosting | 60,000 - 150,000 FCFA/yr | 90,000 - 250,000 FCFA/yr | EU more stable, local faster on 3G |
| Domain .sn / .com | 15,000 - 40,000 FCFA/yr | same | .com for international |
| Maintenance / support | 40,000 - 120,000 FCFA/mo | same | Updates, backups, security |
| Ongoing SEO | 75,000 - 300,000 FCFA/mo | same | Optional but decisive |
For a mostly Senegalese audience, 3G-optimised hosting and a CDN suffice. To target the diaspora and the EU, EU hosting with a CDN is preferable.
Mini case study
Mr Sarr, managing an industrial services firm in Dakar, picks a Growth at 1,100,000 FCFA and pays a 40 % deposit (440,000 FCFA) via Wave. His maintenance is 60,000 FCFA/month. His goal: go from 2 to 8 quote requests per month. If an average contract is worth 2,500,000 FCFA and 15 % of requests convert, 6 extra requests/month generate nearly 2,250,000 FCFA in potential additional monthly revenue. The site pays off within the first quarter.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Why do some quotes drop below 350,000 FCFA?
Those are unpersonalised templates with no SEO or serious mobile optimisation. For credible B2B use it is a false economy that is costly to redo.
Can I pay in instalments via Wave?
Yes: a 30-40 % deposit on order via Wave, then the balance at go-live. It is the most common scheme in Dakar in 2026.
Is FR/EN multilingual worth it?
To target the sub-region and the diaspora, yes. Budget a 15-25 % surcharge for the EN version, built in from design rather than bolted on later.
What does annual maintenance cost?
2026 order of magnitude: 480,000 to 1,440,000 FCFA/year depending on complexity, excluding hosting (60,000-250,000 FCFA/year).
Is local hosting faster?
For Senegalese visitors on 3G/4G, local hosting or a good CDN noticeably reduces perceived load time. It is an SEO and conversion factor.
Let's scope your project. Tell us your target tier (Starter, Growth, Premium) and whether you need multilingual support, and we will quote in FCFA with a Wave payment option. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
