The verdict in three sentences
For a Moroccan distributor whose prices vary by customer and quantity, a quote request cart is more profitable than a public price catalogue: it captures online demand without exposing your commercial terms. A complete project costs MAD 120,000 to 280,000 (about EUR 11,000 to 25,700) depending on the ERP connector, CRM and e-signature. The real lever is response time: going from 48 hours to 4 hours typically lifts conversion from 22% to 30-35%.
Why the quote still rules in B2B distribution in Morocco
In electrical equipment, cables, lighting or switchgear, the same item can have five prices: installer, reseller, developer, key account, public tender. Copper prices move every week. Showing a single price online means losing either margin or the customer. Buyers want to build their list at 10 pm from their phone, attach a plan or a bill of materials and receive a firm offer the next morning.
The quote cart answers that need: customers add items and quantities as in a regular shop, but instead of paying, they submit a request. The system automatically applies their price list when one exists and routes the rest to the right sales rep.
| Workflow step | Before (email, phone) | With a quote cart |
|---|---|---|
| Receiving the request | Unstructured email or WhatsApp | Item list with references and quantities |
| Pricing | 1 to 3 h of re-keying | Customer prices applied automatically for 70% |
| Discount approval | Call to the sales director | Rule: above 12% discount, one-click approval |
| Average response time | 48 h | 4 h |
| Customer follow-up | Forgotten half the time | Automatic at D+2 and D+5 |
| Signature | Scanned approval | E-signature on the PDF quote |
| Conversion to order | Re-keyed into the ERP | Order created automatically |
How much a quote cart costs in Casablanca in 2026
The figures below reflect reputable agencies and integrators in Casablanca and Rabat, for a catalogue of 5,000 to 30,000 SKUs.
| Component (2026 order of magnitude) | Range excl. VAT | Note |
|---|---|---|
| B2B catalogue and customer accounts | MAD 40,000 to 80,000 | Search by reference, CSV import |
| Quote cart and pricing rules | MAD 30,000 to 60,000 | Price lists per customer, quantity tiers |
| Approval workflow and reminders | MAD 20,000 to 45,000 | Discount thresholds, notifications |
| ERP connector (Sage, Odoo, SAP B1) | MAD 20,000 to 60,000 | Stock, prices, order creation |
| CRM sync | MAD 10,000 to 25,000 | Pipeline and customer history |
| PDF quote and e-signature | MAD 8,000 to 20,000 | Plus MAD 300 to 900/month subscription |
| Total project | MAD 120,000 to 280,000 | 10 to 16 weeks |
Also budget MAD 1,500 to 4,000 per month for hosting and maintenance. On compliance, customer data falls under Law 09-08: CNDP declaration and secure hosting belong in the specification.
The rules that win quotes
Three settings matter more than design. First, automatic assignment: each request goes to the rep for the territory or account, with a target time shown on their dashboard. Second, the approval threshold: under 12% discount, the rep sends alone; above it, the director approves from their phone. Third, scheduled follow-up: an email and a WhatsApp message at D+2 if the quote is unopened, a planned call at D+5 if it is opened but not signed.
Mini case study
Youssef, sales director of an electrical equipment distributor in Casablanca, handles about 150 quote requests a month from the web and phone, averaging MAD 12,000 each. His conversion rate is 22%, i.e. 33 orders.
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After deploying a quote cart for MAD 220,000 excl. VAT, response time drops to 4 hours and conversion rises to 30% (conservative assumption), i.e. 45 orders. The 12 extra orders represent MAD 144,000 in monthly revenue. At a 15% gross margin, that is MAD 21,600 in extra monthly margin. Payback: about 10 months, not counting the 2 days a week of re-keying saved by his sales assistant.
FAQ
Can we show prices to some customers and quotes to others?
Yes, it is the most common setup: net prices visible to logged-in accounts with a negotiated list, quote cart for prospects. This hybrid mode adds MAD 10,000 to 20,000 to the project.
What response time should we target?
A 4 business-hour target is realistic when 70% of lines are priced automatically. Beyond 24 hours, conversion often falls below 20%.
Is e-signature legally valid in Morocco?
Yes, Law 53-05 and its overhaul by Law 43-20 govern electronic signatures. For commercial quotes, a simple time-stamped signature is enough in the vast majority of cases, for MAD 300 to 900 per month.
Do we need to change ERP?
No. The connector reads stock and prices from your current ERP and creates orders in it. Plan MAD 20,000 to 60,000 depending on whether the ERP has an API.
How long until we are operational?
Between 10 and 16 weeks, including 3 to 4 weeks to clean item data and price lists, often the longest part.
Let's scope your project. Quote cart, approval workflow, ERP connector and online signature: we define the scope, an indicative budget of MAD 120,000 to 280,000 excl. VAT and a 10 to 16 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
