The verdict in three sentences
For a supplier equipping 180 hotels and restaurants between Miami and Fort Lauderdale, a B2B store with customer-specific pricing and three-click reorders frees sales reps for large opening projects. A hotel opening quote module, from USD 150,000 to 1.1M, plus ACH and net-30 terms is what separates it from a consumer shop. A Kolonell custom build usually sits in the medium bracket, 4,000,000 to 7,000,000 FCFA (EUR 6,100 to 10,670), and moves to the complex bracket, 7,000,000 to 15,000,000+ FCFA (EUR 10,670 to 22,870+), when the ERP and multi-warehouse stock are connected.
How orders come in today
The supplier sells 2,400 items: bed and bath linen, tableware and glassware, flatware, guest amenities (soaps, shampoos, dental kits), front-of-house equipment and small kitchen wares. Customers range from a 12-room boutique inn in Coconut Grove to a 300-room resort on Miami Beach, plus restaurants in Brickell and Wynwood.
Reorders arrive by text, phone or through sales reps, with product photos and rough quantities. Each customer has negotiated prices, tracked in a spreadsheet.
| Step | Current situation | With a B2B store |
|---|---|---|
| Order taking | Texts and calls, 35 minutes on average | Cart pre-filled from history, 5 minutes |
| Pricing | Spreadsheet per customer, frequent errors | Price list applied automatically to the account |
| Availability | Phone check with the warehouse | Live stock shown |
| Invoice | Manual entry, Miami-Dade sales tax of 7% recalculated | Generated on approval |
| Payment | Checks or chased wires | ACH, card or net-30 account |
| Delivery tracking | Calls to the driver | Status and slot in the customer area |
| Order errors | 3 to 5% of lines | Under 1% |
Features that matter to a hotel buyer
An executive housekeeper or head chef does not buy like a consumer. The store needs saved reorder lists (the 40 items ordered every month), multi-user accounts with approval by the general manager above a spending limit, trade pack sizes (cases of 500 soaps, packs of 48 plates), sales tax exemption certificates where they apply, and invoice export for accounting.
The opening quote module carries the most value. The buyer enters the room count, the property category and restaurant covers; the tool proposes a kit per room and per cover, totals it and produces a PDF quote that a rep fine-tunes before approval. A 30% deposit is requested by wire or ACH.
| Project type, 2026 ballpark | Rooms or covers | Typical FF&E and OS&E budget | Lead time |
|---|---|---|---|
| Boutique inn | 8 to 15 rooms | USD 40,000 to 110,000 | 3 to 4 weeks |
| Downtown business hotel | 30 to 50 rooms | USD 150,000 to 320,000 | 6 to 8 weeks |
| Upscale beach hotel | 80 to 120 rooms | USD 450,000 to 750,000 | 8 to 12 weeks |
| Resort with several outlets | 150 rooms and more | USD 750,000 to 1.1M | 12 to 16 weeks |
| 80-cover restaurant | 80 covers | USD 30,000 to 65,000 | 2 to 3 weeks |
Payments and platform budget
Hotel groups mostly pay by ACH or wire, often net 30. Restaurants and small properties prefer cards for speed. The fees below are 2026 ballpark figures to confirm with each provider.
| Payment method | Fee for the supplier | Time to cash | Typical use |
|---|---|---|---|
| ACH debit | About 0.8%, often capped at USD 5 | 2 to 4 days | Hotel reorders |
| Wire transfer | USD 15 to 30 incoming fee | Same day | Opening deposits |
| Card | 2.9% + USD 0.30 | 2 days | Restaurants, small orders |
| Net-30 account | Cash flow cost | 30 days | Approved key accounts |
| Trade credit via a B2B BNPL provider | 2 to 4% | Paid upfront | Extending terms without risk |
On the platform side, Shopify Plus B2B starts at about USD 2,300 per month before integration, and a US agency build on BigCommerce B2B or Adobe Commerce often runs USD 60,000 to 200,000. Kolonell custom builds follow the application grid: simple 2,500,000 to 4,000,000 FCFA (EUR 3,810 to 6,100), medium 4,000,000 to 7,000,000 FCFA (EUR 6,100 to 10,670), complex 7,000,000 to 15,000,000+ FCFA (EUR 10,670 to 22,870+). Maintenance costs 35,000, 75,000 or 120,000 FCFA per month (EUR 53, 114 or 183). Hosting and specific connectors are priced in the quote.
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Daniel, owner of a hospitality supplier in Miami, handles 360 reorders a month at an average of USD 3,200, or USD 1.15M. Each order takes 35 minutes of entry and checks, 210 hours in total. If the store absorbs 70% of them, the team saves 147 hours a month, about USD 4,116 at USD 28 per hour.
With one-click reorder lists, a 5% lift in orders adds USD 57,600 in monthly revenue, or USD 12,672 in margin at 22%. Total gain: about USD 16,800 a month. A project at the top of the medium bracket, EUR 10,670, plus EUR 114 of monthly maintenance, is covered in roughly one month of gains. This is an estimate to refine with real figures.
FAQ
Will customers really order online instead of texting?
Yes, if the store is faster than the message: pre-filled cart and a link sent by text. With trade customers, 50 to 70% of reorders commonly move online within six months.
Can each hotel see different prices?
Yes, each account is tied to a price list or discounts per product family. All 180 customers see only their own prices, with no public display.
How do we secure deposits on opening quotes?
The approved quote creates a 30% deposit invoice payable by wire or ACH, with a unique reference for reconciliation. On a USD 500,000 project, that is USD 150,000 collected before supplier orders are placed.
How long does it take to launch?
Allow 8 to 12 weeks for a first release with 2,400 items, customer pricing and payments. The hotel opening module can follow in a second phase of 4 to 6 weeks.
Does the store need to work well on phones?
Yes: over 80% of restaurant buyers order from a phone, often from a kitchen with weak signal. Pages should stay under 1.5 MB and the cart must survive a dropped connection.
Let's scope your project. Send us your catalogue, your price lists and two sample opening quotes, and we will scope the store, the payments and a launch plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.


