The verdict in three sentences
Redesigning a 6-year-old B2B services site in Toronto costs between 7,000 and 20,000 CAD in 2026, depending on whether you repair or rebuild. A poorly indexed site loses traffic every month: before designing anything, an SEO audit (1,000 to 3,200 CAD) reveals what must be preserved and what must be fixed. Success is not measured at delivery, but by the organic traffic recovered and gained at 6 months.
Partial vs full redesign
Not all redesigns are equal. The choice depends on the technical and editorial state of the existing site. 2026 comparison, excluding tax.
| Criterion | Partial redesign | Full redesign |
|---|---|---|
| 2026 price | 7,000 - 11,000 CAD | 13,000 - 20,000 CAD |
| Timeline | 3-4 weeks | 6-8 weeks |
| Content | Reused and touched up | Rewritten and restructured |
| SEO risk | Low | Medium (well managed) |
| Target traffic gain 6 mo | +15 to 30% | +40 to 80% |
A partial redesign suits a site with sound structure but dated design. A full redesign is needed when architecture, URLs and content hold back ranking — often the case for a 6-year-old site.
SEO migration: the item you must not miss
Migration is where you keep or lose acquired traffic. Each item must be budgeted explicitly. 2026 orders of magnitude.
| Migration step | 2026 range | Risk if skipped |
|---|---|---|
| Upfront SEO audit | 1,000 - 3,200 CAD | Blind optimisation |
| 301 redirect plan | 500 - 1,500 CAD | Ranking loss |
| Content migration | 800 - 2,600 CAD | Orphaned content |
| WCAG 2.1 AA accessibility | 650 - 2,000 CAD | Exclusion & legal risk |
| 90-day post-migration monitoring | 500 - 1,300 CAD | Undetected errors |
The 301 redirect plan is vital: without it, every well-ranked old URL returns a 404 and traffic collapses. A 90-day post-launch watch catches regressions in time.
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Mini case study
Emily, partner at a 15-person B2B consultancy in Toronto, has a 6-year-old site now generating only 3 leads a month. A 2,300 CAD SEO audit reveals 40 poorly structured pages and no legacy redirects. She opts for a full redesign at 16,000 CAD with careful migration. At 6 months, organic traffic rises 55% and leads reach 8 per month; at an average 4,500 CAD margin per engagement, the 5 extra leads (even at a 15% close rate) pay back the investment in a quarter.
FAQ
Partial or full, how to choose? If structure and URLs are sound, a partial redesign is enough; if architecture holds back SEO, a full redesign is warranted despite the cost.
Why an SEO audit first? To identify what must be preserved (ranking pages) and fixed; without it you optimise blind, for 1,000 to 3,200 CAD.
Are 301 redirects essential? Absolutely: they preserve the ranking of old URLs; without them, acquired traffic collapses after go-live.
Is WCAG accessibility mandatory? Strongly recommended in 2026 (650 to 2,000 CAD); it widens the audience and reduces legal risk.
When to see results? Organic traffic typically stabilises and grows over 3 to 6 months after a well-run migration with monitoring.
Let's scope your project. Send us your current site URL: we will run a first diagnosis and recommend a partial or full redesign, with a costed range. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
