The verdict in three sentences
A B2B ordering portal is not a store: it is a personalised reseller space where each account finds its negotiated pricing, credit and one-click reorder. In 2026 in New York, expect 25,000 to 70,000 EUR net depending on depth (per-account pricing, ERP-driven credit, ERP integration). The gain: more reorder volume in self-service, less sales time on data entry.
What a logged-in reseller sees
The heart of the portal is per-account personalisation. Here are the blocks and their indicative cost.
| Reseller space feature | Value for the reseller | 2026 price range (EUR net) |
|---|---|---|
| Per-account pricing displayed | Net prices, no quote request | 5,000 - 12,000 |
| Credit & limit | Balance visibility, auto blocking | 4,000 - 10,000 |
| History & reorder | Reorder in 1 click, saved lists | 3,500 - 8,000 |
| Order & invoice tracking | Statuses, invoice download | 3,000 - 7,000 |
| Multi-user management | Buyers, approvers, rights | 3,500 - 8,000 |
| ERP integration (pricing, stock, orders) | Real-time reliability | 6,000 - 25,000 |
A scoped portal (pricing + history + reorder + simple ERP) sits around 28,000 - 40,000 EUR net. Add ERP-driven credit, advanced multi-user and deep integration to approach 60,000 - 70,000 EUR net.
Vendor module or custom build?
| Criterion | Vendor B2B module | Custom portal |
|---|---|---|
| Upfront cost | 8,000 - 20,000 EUR net | 25,000 - 70,000 EUR net |
| Subscription | 300 - 1,200 EUR/month | Hosting 100 - 300 EUR/month |
| Complex per-account pricing | Standard | No limit |
| ERP-driven credit | Rare | Native |
| Reseller UX customisation | Limited | Total |
| Timeline | 6 - 10 weeks | 10 - 18 weeks |
If your rules fit the vendor standard, the module is faster and smooths the cost. As soon as credit must be ERP-driven or pricing is per-line contractual, custom avoids costly workarounds.
Mini case study
Nadia, sales director of a cosmetics wholesaler in New York, manages 320 active resellers. Each reseller places on average 1.8 orders/month by phone or email, taking 10 minutes of her team (loaded cost 32 EUR/h). That is 320 x 1.8 x 0.17 h = 98 hours/month, about ~3,100 EUR/month of sales workload.
With a self-service portal (investment 45,000 EUR net, maintenance 600 EUR/month), 65 % of orders shift to autonomy, saving ~2,000 EUR/month of sales time. Above all, order frequency rises: resellers reorder more often when it is instant (+0.4 orders/month observed on average), lifting revenue well beyond the time saving alone.
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FAQ
What is the difference between a B2B portal and an online store?
The portal is restricted to logged-in accounts and displays personalised pricing, credit and history per reseller. A public store shows the same prices to everyone. The portal encodes your commercial relationship.
How much does a reseller portal cost in 2026?
From 25,000 to 70,000 EUR net depending on depth. A pricing + reorder + simple ERP core starts at 28,000 EUR net; ERP-driven credit and deep integration push toward 70,000 EUR net.
Is customer credit really useful?
Yes: showing the balance and auto-blocking beyond the limit prevents unpaid invoices and chasing. It is a 4,000 - 10,000 EUR net block that protects your cash flow.
What timeline for go-live?
Expect 10 to 18 weeks for custom, or 6 - 10 weeks for a vendor module. ERP integration is the main timeline driver.
Will the portal raise sales or just save time?
Both. The sales-time saving is immediate; the rise in order frequency (often +15 to +25 % reorder volume) lifts revenue over time.
Let's scope your project. Give us your number of resellers, pricing and credit rules, and your ERP: we cost a fitting portal (core 28,000 EUR net or advanced up to 70,000 EUR net). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
