B2B Product Catalog Website in Toronto: Cost, PIM and Quote Requests

The verdict in three sentences

For a manufacturer with 1,200 SKUs, technical datasheets and CAD files, a serious B2B catalog website costs USD 20,000 to 50,000 (about CAD 27,000 to 68,000) and ships in 3 to 5 months. What moves the invoice is not design but product data quality: a clean ERP export is enough up to 2,000 SKUs, beyond that a PIM such as Akeneo pays for itself. Done well, the catalog delivers 35% more qualified quote requests and frees about 6 hours a week for the order desk.

What you are buying, line by line

An industrial catalog is not an online store: no checkout, but faceted search across 20 to 40 technical attributes (pressure, diameter, material, standard), downloadable documents and a cart that produces a quote request your sales team can act on.

Then budget USD 2,800 to 6,600 a year for hosting, maintenance and connector monitoring. CAD files (STEP, IGES, often 20 to 80 MB) must be served through a CDN, otherwise product pages slow down and rankings suffer.

PIM or ERP export: the real trade-off

The question is not whether you need a PIM but where your technical data lives today. If specifications are scattered across the ERP, engineering spreadsheets and PDFs, the website will simply expose that mess.

For 1,200 SKUs in English and French (useful for Quebec and export), the most common 2026 choice is an enriched ERP export or Akeneo Community. Initial enrichment of 1,200 product records represents USD 5,500 to 15,500 of work, and it is routinely underestimated.

What actually lifts quote requests

Three features explain most of the gain: search by competitor part number or by dimension, datasheet and CAD downloads in exchange for a business email, and the multi-SKU cart that turns browsing into a priceable request. Each request lands in the CRM with part numbers, quantities and the customer's industry, and the order desk stops retyping.

Mini case study

Mark, sales director of a hydraulic components manufacturer in Mississauga, Greater Toronto (USD 15 million revenue, 1,200 SKUs), approves a USD 35,000 project: filterable catalog, Epicor connector and quote cart. Six months after launch, qualified requests rise from 60 to 81 a month. With a 22% conversion rate and an average order of USD 5,300, the 21 extra requests generate 4.6 orders, about USD 24,400 of monthly revenue and USD 8,500 of gross margin at 35%.

On the order desk, 6 hours saved over 46 weeks equals 276 hours, i.e. USD 11,600 a year at USD 42 loaded hourly cost. The project pays back in a little over four months of additional margin.

FAQ

Should a B2B catalog show prices?

Rarely in public, because prices depend on volumes and discounts. The common answer is to show net prices only in the distributor portal, which adds USD 2,800 to 8,100 to the budget but cuts price inquiry calls significantly.

Is WordPress enough for 1,200 SKUs?

Yes, with WooCommerce without checkout and a faceted search plugin, up to about 5,000 SKUs. Beyond that, or with more than 30 filterable attributes, a Next.js build with a search engine such as Meilisearch or Algolia (USD 0 to 300 a month) answers in under 100 ms.

How long does such a project take?

Allow 3 to 5 months, including 4 to 8 weeks for product data preparation alone. That workstream drives the schedule more than development.

Does the catalog improve SEO?

Yes: going from 40 to 1,200 indexable product pages, with titles including the part number and key specification, captures highly qualified searches. A 30 to 60% organic traffic gain within 6 to 9 months is a common order of magnitude.

Can we add online ordering later?

Yes, if the architecture plans for it from day one. Adding checkout and B2B terms of sale later costs USD 6,600 to 16,500.

Let's scope your project. Send us your SKU count, your ERP and one sample datasheet, and we will price the catalog, the connector and a 3 to 5 month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.