The verdict in three sentences
A B2B order portal transforms your customer relationship: your trade buyers order 24/7 with their negotiated prices, their quick reorder and their credit limits, without tying up a salesperson. In 2026, budget 250,000 to 800,000 MAD (about 23,000-74,000 EUR) depending on ERP integration depth, plus 4,000 to 10,000 MAD/month of maintenance. The return shows up in out-of-hours orders: often +15 to +25% volume.
The functional scope of the quote
A serious quote details every building block. Here are the 2026 ranges for a mid-size distributor.
| Functional block | Content | 2026 order of magnitude |
|---|---|---|
| Per-customer catalogue | Range and prices specific to each account | 60,000 - 150,000 MAD |
| Quick reorder | Repeat past orders in 1 click | 30,000 - 70,000 MAD |
| Credit management | Credit ceiling, block, alerts | 40,000 - 100,000 MAD |
| ERP connection | Stock, pricing, invoices synced | 80,000 - 250,000 MAD |
| Sales workspace | Account tracking, approval, reminders | 30,000 - 90,000 MAD |
| Design and mobile | Pro interface, optimised for 3G/4G | 30,000 - 80,000 MAD |
| Total portal | 250,000 - 800,000 MAD |
The ERP connection is the heaviest and most structural item: without it, the portal becomes a source of errors and double entry.
ERP integration, the heart of the project
This is what separates an order form from a true portal. Here is what must be synced and the 2026 effort level.
| Synced data | Direction | Frequency | Effort (estimate) |
|---|---|---|---|
| Available stock | ERP to portal | Real time / hourly | Medium |
| Per-customer pricing | ERP to portal | Daily | High |
| Orders | Portal to ERP | Real time | High |
| Credit and payments | ERP to portal | Daily | Medium |
| Invoices / documents | ERP to portal | On issuance | Medium |
Rule of thumb: the more modern APIs your ERP exposes, the faster and cheaper the integration. A legacy ERP without APIs can add 100,000 to 200,000 MAD to the quote.
ROI shows up in order volume
The portal captures orders that would not have happened by phone and frees sales time for prospecting.
| Metric | Before portal | After portal (estimate) |
|---|---|---|
| Orders / month | 1,200 | 1,470 (+22%) |
| Orders outside office hours | 0% | 24% |
| Sales time per order | 10 min | 2 min |
| Data-entry errors | 6% | under 1% |
| Average order value | 3,800 MAD | 4,500 MAD |
These 2026 orders of magnitude are estimates: a distributor at 1,200 orders/month often recoups the portal cost within 12 to 20 months.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Karim runs a construction-materials distributor in Amsterdam, 180 trade customers, 4 salespeople, 1,200 orders/month. Each phone order takes 10 minutes. He invests 520,000 MAD in a portal with per-customer catalogue, quick reorder, credit limits and ERP connection.
After 8 months, 55% of orders come in online, 24% of them outside office hours. Across 1,200 orders/month, 660 are automated, saving 110 hours/month (660 x 10 min). At 90 MAD/hour loaded cost, that is 9,900 MAD/month, i.e. 118,800 MAD/year, on top of 22% more orders. Projected payback: around 18 months.
FAQ
What does a B2B order portal cost in 2026?
Between 250,000 and 800,000 MAD depending on scope and especially ERP integration complexity. A portal without ERP connection costs less but creates double entry that cancels part of the benefit.
Must I connect my ERP from the start?
Yes for stock, per-customer pricing and orders: that is what avoids errors and makes the portal reliable. You can, however, phase invoice and credit syncing in a second step.
How long to go live?
Allow 3 to 6 months depending on integration depth and product-data quality. A modern ERP with APIs shortens the timeline significantly.
Will my customers actually use it?
Yes, if quick reorder and negotiated prices are well done: ordering in 1 click at 10 pm beats waiting for the office to open. Plan some onboarding of the first accounts to kick-start adoption.
What maintenance budget should I plan?
Between 4,000 and 10,000 MAD/month for hosting, support, changes and ERP-integration monitoring. It is a line item to budget from the start, not an option.
Let's scope your project. Tell us your number of trade customers, your ERP and your pricing rules, and we'll price the portal and its ERP connection in phases. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
