The verdict in three sentences
A wholesaler managing resellers by phone, email and PDF orders hits a ceiling: entry errors, stockouts and an overloaded sales team. A B2B store applies negotiated pricing grids, enables order-by-reference and connects to the ERP for reliable stock. In 2026 Casablanca, budget 120,000 to 280,000 MAD and 4 to 6 months for a platform that raises self-service restocks by +25%.
What changes for your resellers
A reseller wants to order fast, find its usual references and see ITS price. The B2B store replaces the paper order with smooth 24/7 ordering, with history and one-click reorder.
| Function | Before (phone/PDF) | B2B store |
|---|---|---|
| Price | Excel grid up to date... maybe | Negotiated price auto-applied |
| Order | Email + re-keying | By reference / CSV import |
| Availability | Call the rep | Real-time stock |
| History | Nowhere | 1-click reorder |
| Payment | Deferred cheque / transfer | Card / online transfer |
| Hours | Business hours | 24/7 |
2026 budget and timeline in Casablanca
The ranges below reflect the 2026 Moroccan market for a custom B2B project with ERP integration.
| Line item | 2026 range (MAD) | Timeline |
|---|---|---|
| Scoping + design | 18,000 - 40,000 | 3-4 wks |
| Catalog + negotiated grids | 35,000 - 75,000 | 5-7 wks |
| Order-by-reference + validated cart | 25,000 - 55,000 | 4-6 wks |
| Card / transfer payment | 15,000 - 35,000 | 2-4 wks |
| ERP / stock integration | 27,000 - 75,000 | 4-8 wks |
| Project total | 120,000 - 280,000 | 4-6 months |
Plan maintenance of 2,000 to 5,000 MAD/month for hosting, updates and support.
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Mini case study
Karim runs a supplies wholesaler in Casablanca with 210 resellers and 4 people in order processing. Each month, about 60 orders contain a reference or price error, generating credit notes and disputes costing an estimated 28,000 MAD/month (time + goods). After the B2B store (190,000 MAD investment), errors drop 40% thanks to order-by-reference and auto-applied prices, i.e. ~11,000 MAD/month saved. Added to +25% self-service restocks freeing 2 staff for prospecting, payback is estimated at about 18 months.
FAQ
Does each reseller see its own prices? Yes. Negotiated grids are attached to the account: a premium reseller and a standard one see different prices for the same reference, with no leakage risk.
Can an order be imported by file? Yes, CSV/Excel import loads a list of references and quantities at once, ideal for large recurring restocks.
Is integration with our ERP possible? Yes, via API or connector: stock, prices and orders sync. We scope upfront which fields to exchange and the sync frequency.
Which payments for Moroccan B2B? Bank card (CMI and alternatives) and online transfer, with credit terms for approved clients. Online cash payment cuts your collection delays.
How long until launch? 4 to 6 months for the whole; a first catalog + ordering release can ship in 3 months, ERP added afterwards.
Let's scope your project. Specify your reseller count, grid structure and ERP: we scope the perimeter and an indicative budget in MAD. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
