The verdict in three sentences
Replatforming a B2B online store in Toronto costs between 40,000 and 95,000 CAD in 2026, over a 3 to 6 month timeline. The real risk is not technical but SEO and commercial: losing your rankings or confusing your customers during migration. Done right, a replatform delivers +18% conversion and -30% platform cost.
What a B2B replatform covers
A replatform is not a simple visual refresh. It means migrating products, customers, negotiated prices and order history, while building a 301 redirect plan to preserve hard-won traffic. Here is the typical breakdown.
| Item | 2026 range (CAD) | Timeline |
|---|---|---|
| Audit + SEO review | 5,000 - 12,000 | 2-4 wks |
| Design + buyer journey | 8,000 - 20,000 | 4-6 wks |
| Catalogue + customer migration | 9,000 - 26,000 | 4-8 wks |
| 301 redirect plan | 3,000 - 9,000 | 1-3 wks |
| ERP / flow reconnection | 8,000 - 22,000 | 4-7 wks |
| Testing + DNS cutover | 5,000 - 12,000 | 2-3 wks |
Toronto day rates in 2026 sit slightly below those in Vancouver, making the city attractive for a budget-controlled replatform project.
| Profile | 2026 day rate (CAD) | Role |
|---|---|---|
| Project manager | 700 - 950 | Migration delivery |
| Back-end developer | 700 - 1,000 | Migration, ERP |
| Front-end developer | 650 - 900 | Journey rebuild |
| Technical SEO expert | 650 - 950 | Redirects, indexing |
The most critical item: not losing your SEO
A poorly prepared migration can drop organic traffic by 30 to 50% for several months. The difference comes down to three deliverables: the URL mapping, the exhaustive 301 redirect plan, and post-cutover monitoring of indexing.
| Migration scenario | Organic traffic impact | Recovery |
|---|---|---|
| No redirect plan | -40 to -50% | 6-12 months |
| Partial redirects | -20 to -30% | 3-6 months |
| Full plan + monitoring | -5 to 0% | 1-2 months |
Mini case study
Marc, head of a trade supplies business in Toronto (2.5M CAD online revenue), runs on an old platform costing 2,900 CAD/month that converts poorly on mobile. He invests 62,000 CAD in a replatform delivered in 4 months, with a full redirect plan.
His platform cost drops to 2,000 CAD/month (-31%, about 10,800 CAD saved per year). Mobile conversion rises 18%, which on 2.5M CAD of revenue represents roughly 450,000 CAD of additional orders captured from existing visits. Estimated payback: under 8 months.
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FAQ
Does a replatform always hurt my SEO?
No, if the 301 redirect plan is exhaustive and tested before cutover. The risk comes from orphan URLs and lost tags; with post-migration monitoring, the loss stays at a few percent, recovered in 1 to 2 months.
How long does a B2B replatform take?
Between 3 and 6 months depending on product volume, negotiated-pricing complexity and ERP reconnection. A store of a few thousand SKUs usually migrates in 4 months.
Can we keep our existing ERP?
Yes, reconnecting the ERP is part of the project. It is often the chance to stabilise the stock and price flows that were failing on the old platform.
Why does a replatform cost less than a new platform?
Because you reuse existing business logic and data. The replatform focuses on design, ergonomics, migration and SEO, hence a 40,000 to 95,000 CAD range versus higher for a build from scratch.
How do we avoid confusing customers during cutover?
By keeping login credentials, order history and negotiated prices, and communicating ahead of time. An overnight DNS cutover with a dual-run period limits disruption.
Let's scope your project. Send us your current platform, SKU volume and traffic, and we will price a replatform with no SEO loss. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
