The verdict in three sentences
Redesigning an ageing B2B e-commerce store costs between 9,000,000 and 28,000,000 FCFA (roughly 13,700–42,700 EUR) in 2026. The key trade-off pits a simple visual refresh against a full functional redesign of the order funnel. A well-run redesign targets +19% conversion and -25% cart abandonment, which repays the investment fast.
Visual refresh vs functional redesign
| Criterion | Visual refresh | Functional redesign |
|---|---|---|
| Cost | 9,000,000–14,000,000 FCFA | 18,000,000–28,000,000 FCFA |
| Scope | Design, responsive | Design + funnel + B2B accounts |
| Expected conversion lift | +5–8% | +15–19% |
| Cart abandonment reduction | -8% | -25% |
| Mobile responsive | Yes | Yes + optimised |
| UX audit | Light | Full included |
| Timeline | 5–8 weeks | 10–14 weeks |
If your problem is purely aesthetic, the refresh suffices. If your order funnel loses customers (not responsive, too many steps, unreliable payment), only the functional redesign fixes the root cause.
Where a 22,000,000 FCFA redesign budget goes
| Line item | Share | Amount (FCFA) |
|---|---|---|
| UX audit + discovery | 12% | 2,640,000 |
| Design + responsive | 24% | 5,280,000 |
| B2B order funnel | 26% | 5,720,000 |
| Customer accounts + pricing | 18% | 3,960,000 |
| Payment + integrations | 12% | 2,640,000 |
| QA + go-live | 8% | 1,760,000 |
The day rate of an agency in Amsterdam sits around 250,000 FCFA equivalent in 2026. Post-launch maintenance costs 100,000 to 250,000 FCFA/month depending on support and evolution level.
Mini case study
Mr. Nkodia, manager of a hygiene products wholesaler in Amsterdam, runs a non-responsive B2B store from 2019. His cart abandonment hits 78% and 65% of traffic comes from poorly served mobile.
He invests 22,000,000 FCFA in a full functional redesign. Result: cart abandonment -25% (from 78 to 58%), conversion +19%. On constant traffic previously generating 180,000,000 FCFA/year, the conversion lift adds ~34,000,000 FCFA of extra revenue/year. The included UX audit further reveals simple blockers (hidden shipping fees, forced registration). The redesign is repaid in under 8 months.
FAQ
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How much does a B2B e-commerce redesign cost in 2026?
Between 9,000,000 and 28,000,000 FCFA depending on whether it is a visual refresh or a full functional redesign of the order funnel and B2B accounts.
Refresh or full redesign?
The refresh (9–14 M FCFA) fixes a purely aesthetic problem. The functional redesign (18–28 M FCFA) is needed when the funnel loses customers: not responsive, too many steps, unreliable payment.
What conversion lift to expect?
A functional redesign targets +15 to +19% conversion and -25% cart abandonment. These gains mainly come from a simplified funnel and optimised mobile.
Is the UX audit included?
Yes, in a functional redesign. It identifies concrete blockers (hidden fees, forced registration, superfluous steps) before rebuilding the funnel.
How much is maintenance afterwards?
Between 100,000 and 250,000 FCFA/month depending on the level of support, security and evolutions wanted.
Let's scope your project. Tell us your cart abandonment rate, mobile traffic share and store age: we quantify the redesign between 9,000,000 and 28,000,000 FCFA. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
