The verdict in three sentences
A B2B manufacturer website credible to buyers costs in 2026 between 6,000 and 14,000 EUR excl. VAT in Berlin, technical catalogue included. Multilingual DE/EN/FR is near-mandatory and adds around 2,500 EUR per language. Never compare three quotes on price alone: use a scoring grid on deliverables, or you'll pick the cheapest, not the best value.
Line items for a B2B manufacturer site
An industrial site isn't a classic showcase: it must host a technical catalogue, downloadable product datasheets and sometimes a reseller area. Here are the 2026 orders of magnitude.
| Deliverable | Budget excl. VAT | Timeline |
|---|---|---|
| Base showcase site (8 pages) | 5,000 - 7,000 EUR | 5 wks |
| Technical catalogue + sheets | 6,000 - 14,000 EUR | 8-10 wks |
| Downloadable PDF datasheets | 1,500 - 3,000 EUR | included |
| Reseller area (secure access) | 3,000 - 6,000 EUR | +2 wks |
| Extra language (EN or FR) | 2,500 EUR/lang | +1 wk |
The total timeline for a full DE/EN/FR project with catalogue is around 10 weeks. Multilingual isn't just translation: it's technical content verified by a domain specialist.
Scoring grid to compare 3 quotes
Comparing three agency quotes on price alone is a classic mistake. Score each quote 1 to 5 on these weighted criteria.
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| B2B industrial experience | 25% | 4 | 3 | 5 |
| Technical catalogue handling | 20% | 3 | 4 | 5 |
| Multilingual DE/EN/FR | 15% | 5 | 2 | 4 |
| Technical SEO | 15% | 3 | 4 | 4 |
| Maintenance and support | 15% | 4 | 3 | 4 |
| Price (relative to value) | 10% | 5 | 4 | 3 |
Multiply each score by its weight and sum. The cheapest quote (A) isn't necessarily best: quote C, pricier, scores higher on domain experience and catalogue, which matter most for a manufacturer.
Mini case study
Klaus, sales director at a components manufacturer in Berlin (60 staff), budgets a B2B website at 12,000 EUR excl. VAT with a technical catalogue and DE/EN versions. Before, his reps emailed datasheets with a 3-day average delay per request. After, buyers download sheets themselves 24/7. On 40 requests/month, the firm saves 40 x 3 = 120 cumulative delay-days and around 25 hours of sales work per month. At 45 EUR/loaded hour, that's 1,125 EUR/month, or 13,500 EUR/year: the site pays for itself in one year, excluding new contracts.
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FAQ
Why does a B2B site cost more than a classic showcase?
Because it structures a technical catalogue, downloadable sheets and often a secure reseller area. These functions add 3,000 to 8,000 EUR to a simple showcase budget.
Is multilingual DE/EN/FR essential?
To sell to German, Swiss or Austrian buyers, yes. Expect around 2,500 EUR per language, verified technical translation included.
How long to deliver a full site?
Around 10 weeks for a multilingual catalogue site. Gathering datasheets on the client side is often the limiting factor.
How do I avoid picking the wrong provider?
Use a weighted scoring grid rather than price alone. A 2,000 EUR gap is quickly absorbed by a site that converts buyers better.
Do I need a reseller area from the start?
Not necessarily: it can come in phase 2. But anticipate the architecture to avoid a costly rebuild later.
Let's scope your project. Tell us your number of product references, target languages and whether you need a reseller area: we'll build a line-by-line costed quote. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
