The verdict in three sentences
A B2B landing page built for lead generation costs 1,500 to 4,500 EUR (ex. VAT) in 2026 in Dublin, depending on A/B testing depth and CRM integration. A well-built page targets a conversion rate of 4 to 9 %, versus 1 to 2 % for a generic page. Against the cost of Ads traffic, landing quality is the number-one profitability lever.
What a landing budget covers in 2026
A landing isn't just a page: it's a conversion system coupled to a campaign. The budget breaks down as follows.
| Line item | 2026 range (EUR ex. VAT) | Conversion impact |
|---|---|---|
| Conversion copywriting | 400 - 1,000 | High |
| UI design + wireframe | 500 - 1,200 | Medium |
| Development + responsive | 400 - 1,100 | Medium |
| CRM integration (HubSpot/Pipedrive) | 300 - 700 | High |
| A/B testing + tracking | 300 - 800 | Very high |
| Total | 1,500 - 4,500 | - |
Copywriting and A/B testing are the highest-ROI lines: they move a conversion rate from 2 to 6 % without touching the media budget.
Single page or mini-site: what cost per lead?
The choice depends on average deal size and offer complexity.
| Criterion | Single landing page | Mini-site (3-5 pages) |
|---|---|---|
| 2026 budget (EUR ex. VAT) | 1,500 - 4,500 | 4,000 - 8,000 |
| Timeline | 2-3 wks | 3-5 wks |
| Target conversion | 4-9 % | 3-6 % |
| Average cost per lead* | 18 - 45 EUR | 25 - 60 EUR |
| Ideal for | Simple offer, 1 CTA | Complex offer, multiple personas |
*2026 order-of-magnitude estimate, Ads budget included, excluding highly competitive sectors.
For a single-offer campaign, the single page maximizes conversion and minimizes cost per lead. For a multi-target offer, the mini-site segments the message better.
Mini case study
Thomas, marketing director at a B2B software vendor in Dublin, runs a 3,000 EUR/month Ads campaign. His current page converts at 1.8 %. He commissions an optimized landing at 3,200 EUR ex. VAT with A/B testing and HubSpot integration. Conversion rises to 6.2 %, i.e. 3.4x more leads at constant media budget. On 4,000 visitors/month, he goes from 72 to 248 leads. Cost per lead drops from 42 to 12 EUR. The landing pays for itself in under 6 weeks.
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FAQ
How much does a B2B landing page cost in Dublin in 2026?
Between 1,500 and 4,500 EUR (ex. VAT) depending on copywriting, CRM integration and A/B testing. A premium landing with testing and advanced tracking lands around 3,000 to 3,500 EUR.
What conversion rate should I target?
A realistic goal is 4 to 9 % for a well-built B2B landing, versus 1 to 2 % for a generic page. Sector and traffic quality strongly influence this.
Is CRM integration essential?
Yes for B2B: connecting the landing to HubSpot or Pipedrive automates lead follow-up and avoids losses. Budget 300 to 700 EUR ex. VAT.
How long to deliver a landing?
2 to 3 weeks for a single page, including copywriting and tracking setup. A mini-site takes 3 to 5 weeks.
Is A/B testing worth the extra cost?
Definitely: it's the highest-ROI line. Moving from 2 to 6 % conversion triples leads without raising the Ads budget.
Let's scope your project. B2B landing 1,500-4,500 EUR ex. VAT, 2-3 week timeline, A/B testing and CRM included: tell us your offer, monthly Ads budget and CRM. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
