The verdict in three sentences
For a Berlin manufacturer of industrial parts, turning a brochure site into a quote request engine costs 15,000 to 45,000 EUR excluding VAT, depending on how many part numbers go online. The main lever is the indexable technical catalogue: each part number with its own page, dimensions and PDF becomes a Google entry point for a buyer looking for a specific component. A realistic target is 15 to 40 qualified requests a month after 6 months, in German, English and a third export language.
Redesign budget by catalogue size
Figures are a 2026 order of magnitude among agencies and integrators in Berlin and Germany.
| Catalogue size | Budget (excl. VAT) | Timeline | Recommended structure | Watch point |
|---|---|---|---|---|
| Fewer than 50 part numbers | 15,000 to 21,000 EUR | 8 weeks | Product families + detailed pages | Technical copywriting often underestimated |
| 50 to 200 part numbers | 21,000 to 30,000 EUR | 9 to 10 weeks | Catalogue filterable by material, standard, size | Import from the ERP or a clean spreadsheet |
| 200 to 800 part numbers | 30,000 to 40,000 EUR | 10 to 12 weeks | Faceted search, dimension comparison | Quality of source data |
| More than 800 part numbers | 40,000 to 45,000 EUR and up | 12 weeks and up | Automated PIM or ERP sync | Product data governance |
| Simple configurator option | 6,000 to 15,000 EUR | +3 to 5 weeks | Material, dimensions, finish, quantity | Technical rules must be formalised first |
| Extra language option (e.g. Arabic RTL) | 3,000 to 6,000 EUR | +2 weeks | Mirrored templates, technical translation | Terminology validated by an engineer |
Hosting for an industrial site of this kind, with CDN and backups, costs 750 to 2,200 EUR a year.
What turns a product page into a quote request
An industrial buyer does not fill in a generic contact form. They ask for a price on a specific part, with a quantity and a lead time. The page must let them do it in under 2 minutes.
| Page element | Current brochure site | Quote-generating site | Expected effect |
|---|---|---|---|
| Page title | Product family name | Part number + material + standard (e.g. DN100 316L stainless flange) | Captures precise searches |
| Technical data | Image of a table | Readable, indexable HTML table | Google visibility on dimensions |
| PDF datasheet | Missing or not indexed | Tagged PDF, indexable title and text | Tracked downloads |
| Call to action | Switchboard number | Pre-filled "Request a price" button | Conversion rate x2 to x4 |
| Quantity and lead time | Not asked | Dedicated form fields | Faster quoting |
| Language | German only | DE, EN, third export language | Buyers across Europe, Middle East, Africa |
| Tracking | Email to a shared inbox | Sent to the CRM with its source | Cost per request measured |
The pre-filled "Request a price" button carrying the part number is the most profitable change: sales receive an already qualified request with no back-and-forth.
Configurator: when the investment pays off
A simple configurator (material, dimensions, finish, quantity) costs 6,000 to 15,000 EUR. It is not useful for everyone.
| Production profile | Configurator useful? | Reason |
|---|---|---|
| Standard catalogue parts | No | A page with a dimension table is enough |
| Parts made to customer drawings only | No | A DWG or STEP drawing upload works better |
| Parametric range (length, diameter, material) | Yes | Cuts back-and-forth from 3 rounds to 1 |
| Sheet metal or cutting with finish options | Yes | Instant indicative price, qualified request |
| High volumes with tiered pricing | Yes, with a price grid | Buyer sees the profitable quantity threshold |
Mini case study
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Stefan, sales director at a 70-employee fittings and flanges manufacturer in Berlin (illustrative persona), currently receives 6 quote requests a month through his site. He invests 34,000 EUR: a 320-part catalogue, German, English and Arabic versions, and a "Request a price" form linked to the CRM. After 6 months, the site generates 22 qualified requests a month. With a 20% conversion rate and an average order of 7,000 EUR, the 16 extra requests mean about 3.2 orders a month, nearly 22,400 EUR in additional monthly revenue. At a 25% gross margin, the investment pays back in roughly 6 months.
FAQ
How much does a B2B industrial website redesign cost in Berlin?
Between 15,000 and 45,000 EUR excluding VAT depending on the number of part numbers, configurator excluded. An extra language such as Arabic adds 3,000 to 6,000 EUR.
How long does the project take?
Allow 8 to 12 weeks, including 2 to 4 weeks to clean and structure product data. A clean spreadsheet with one row per part number speeds up the whole project.
Are PDF datasheets really indexed by Google?
Yes, if the PDF contains real text rather than a scanned image, with a title and metadata. A well-tagged datasheet can rank on its own for a specific part number.
Should prices be shown on the site?
Rarely in industrial B2B, since prices depend on volumes and raw material costs. A pre-filled "Request a price" button converts better than a fixed public price.
How many requests can we expect?
A target of 15 to 40 qualified requests a month after 6 months is realistic for a well-structured catalogue of 100 to 500 part numbers. The figure depends on catalogue depth and ongoing SEO effort.
Let's scope your project. Send us an extract of your catalogue and your target markets: we will price the redesign, the technical catalogue and extra languages, with an 8 to 12 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
