The verdict in three sentences
For a wholesaler in Dakar, a B2B e-commerce platform where resellers order in self-service costs 14,000,000 to 26,000,000 FCFA in 2026. The line items that matter: per-customer pricing, credit terms (reseller credit) and Wave/Orange Money payments, not just the catalog. Plan for 12 to 20 weeks, with a platform optimized for 4G and your customers' mobile habits.
Cost line items in FCFA
Senegalese B2B has its specifics: informal supplier credit to formalize, dominant mobile payment, resellers ordering from their phones.
| Line item | 2026 range (FCFA) | Detail |
|---|---|---|
| B2B platform (core + catalog) | 8,000,000 - 16,000,000 | SKUs, variants, reseller accounts |
| Per-customer pricing + discount grids | 2,500,000 | Price per reseller category |
| Wave/OM payment + credit handling | 3,000,000 | Mobile money + reseller credit |
| Stock integration / order management | 2,000,000 - 4,500,000 | Real-time stock, purchase orders |
| Total | 14,000,000 - 26,000,000 | Scope validated in workshop |
Credit terms (credit granted to the reseller) is the most strategic brick: it formalizes what many wholesalers manage in a notebook, with automated limits and due dates.
Gains and return on investment
Self-service transforms sales operations.
| Metric | Before (phone/WhatsApp) | After B2B platform |
|---|---|---|
| Data entry per order | 8 - 12 min | < 2 min (self-service) |
| Order errors | 8 - 12% | < 2% |
| Orders outside business hours | 0% | 25 - 35% |
| Processing cost / order | ~1,500 FCFA | ~300 FCFA |
| Payment delay (with Wave) | 15 - 30 days | Immediate or tracked credit |
A wholesaler handling 120 orders/day saves several million FCFA a year in sales time alone.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Mr Sow, manager of a cosmetics wholesaler in Dakar, serves 240 resellers across Senegal. Chosen quote: 18,000,000 FCFA, of which 3,000,000 for Wave payments and credit handling. Before, 3 agents keyed orders via WhatsApp. After, 50% of orders move to self-service at night and on weekends. Estimated saving: 2 FTE (about 7,200,000 FCFA/year) plus fewer billing errors. Payback in 14 months.
FAQ
Why not just WhatsApp? WhatsApp handles neither per-customer pricing, real-time stock, credit terms, nor usable history. Beyond 50 resellers, it costs more in time than a platform.
Are Wave and Orange Money enough? Yes for immediate collection. For reseller credit, we pair mobile payment with a credit module featuring limits and automated reminders.
Does the platform work on 4G? It is mobile-first and optimized for slow connections: light pages, compressed images, data-saver mode. Your resellers order from their phones.
Can I spread the investment? Yes. A 10,000,000 FCFA core with pricing and Wave payment, then credit terms and stock integration in phase 2, smooths the budget over 6 to 9 months.
How much is maintenance? Budget 150,000 to 400,000 FCFA/month depending on scope (hosting, fixes, evolutions), with support and backups.
Let's scope your project. Tell us your number of resellers, your pricing rules and whether you grant credit: we will price the platform, Wave/OM payments and credit terms. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.