The verdict in three sentences
When every trade customer has their own price, manual quotes and Excel files become a source of errors and delays. A custom B2B platform (about 12,000 to 28,000 CAD in 2026) automatically applies the right price list, credit terms and volume discounts to each logged-in customer. Result: no more manual quotes, better retention and margin tracked customer by customer.
What a customer-specific pricing platform handles
The heart of the system is a pricing engine that crosses customer, product, quantity and negotiated terms. Compared with today's manual handling.
| Function | Manual quote / Excel | B2B platform |
|---|---|---|
| Per-customer price | re-keyed each quote | automatic |
| Volume discounts | manual calc | automatic tiers |
| Credit / limit | tracked late | blocked in real time |
| Quote turnaround | hours to days | instant |
| Margin per customer | hard | dashboard |
| Pricing errors | frequent | near zero |
The 2026 pricing
The platform is built in modules based on your rule complexity. Ballpark for a Toronto distributor with 100 to 400 trade customers.
| Module | 2026 range | Timeline |
|---|---|---|
| Catalog + customer accounts | 3,000 - 6,000 CAD | 3 - 4 wks |
| Per-customer pricing engine | 4,000 - 9,000 CAD | 3 - 5 wks |
| Credit terms + limit | 2,000 - 5,000 CAD | 2 - 3 wks |
| Volume discounts + promotions | 1,600 - 4,000 CAD | 2 - 3 wks |
| Margin dashboard | 1,400 - 4,000 CAD | 2 - 3 wks |
| Project total | 12,000 - 28,000 CAD | 12 - 18 wks |
Retention and margin
A customer who finds their negotiated prices and orders in 3 clicks stays. The margin dashboard reveals under-priced customers and low-profit SKUs, letting you renegotiate at the right time rather than blindly.
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Mini case study
David, MD of an electrical-supplies distributor in Toronto (240 trade customers, 30 quotes/day). His reps spend 3 hrs/day building manual quotes, with ~5 % pricing errors. A platform quoted at 19,000 CAD automates pricing and credit terms. Quotes become instant, freeing ~2.5 FTEs to account development, and pricing errors (lost margin) drop from 5 % to 0.5 %, i.e. ~14,000 CAD of margin preserved/year. ROI in about 8 months.
FAQ
How does customer-specific pricing work? Each customer is tied to a price list, with optional per-SKU specifics. On login they see only their prices, removing manual quotes for routine orders.
Does the platform handle credit terms? Yes, you set a limit per customer and the system blocks or alerts when reached. This avoids shipping to already over-exposed customers.
Can we keep quotes for large contracts? Yes, online quoting stays for off-list cases, with rep approval. Recurring orders move to self-service.
What is the rollout timeline? Expect 12 to 18 weeks for the full build. Catalog and customer accounts can ship in 6 weeks, then you add the pricing engine and credit terms.
How do you track margin per customer? A dashboard crosses selling price and cost per line, aggregated by customer and product. You spot at a glance which customers to renegotiate.
Let's scope your project. Share your number of trade customers, price-list complexity and credit rules: we price the fitting B2B platform. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
