The verdict in three sentences
A B2B catalog store is not a classic e-commerce site: it favors the quote request, reseller portal and rich technical sheets over immediate payment. In 2026, such a project in Singapore costs EUR 15,000 to 45,000 and ships in 8 to 14 weeks. Return on investment is measured in qualified leads and saved sales time, not in direct online sales.
Catalog vs direct sale: two logics
An industrial manufacturer often sells on quote, with negotiated prices and volume discounts. A classic payment funnel makes no sense. The table clarifies the differences.
| Criterion | B2B catalog (quote) | Direct sale (cart) |
|---|---|---|
| Goal | Generate qualified leads | Collect payment online |
| Displayed prices | On request / by tier | Fixed public |
| Funnel | Quote request | Cart + payment |
| Client area | Reseller, negotiated rates | Simple account |
| 2026 cost | 15,000 - 45,000 EUR | 12,000 - 35,000 EUR |
| Timeline | 8 - 14 weeks | 6 - 12 weeks |
The catalog is the right choice when the sales cycle stays human but product discovery must be digital and available 24/7.
2026 cost per feature
The budget is built brick by brick. Here are the ranges observed for a Singapore manufacturer.
| Feature | 2026 order of magnitude (EUR) | Timeline |
|---|---|---|
| Custom design & UX | 4,000 - 9,000 | 2 - 3 wk |
| Catalog + product sheets | 5,000 - 14,000 | 3 - 5 wk |
| Search engine & filters | 2,000 - 6,000 | 1 - 2 wk |
| Multi-product quote request | 2,500 - 6,000 | 1 - 2 wk |
| Reseller area (rates, history) | 3,000 - 9,000 | 2 - 3 wk |
| ERP / PIM integration | 3,000 - 12,000 | 2 - 4 wk |
| Technical & multilingual SEO | 2,000 - 5,000 | 1 - 2 wk |
A EUR 15,000 project covers a polished catalog with quote requests. At EUR 45,000 you add the advanced reseller area and real-time ERP synchronization.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Marc, sales director of a components manufacturer in Singapore, receives 60 price requests a month, each handled manually in 40 minutes. With a structured online quote-request catalog, each request arrives pre-qualified and handling drops to 15 minutes. Gain: 60 x 25 minutes = 25 hours/month, or about EUR 1,250/month at EUR 50 loaded per hour. The EUR 28,000 project pays back in 22 months on time savings alone, before counting new leads captured outside the sales territory.
FAQ
Why does a catalog cost more than a simple store? Because the value lies in rich technical sheets, the reseller area and ERP/PIM integration, not a standard payment funnel. These custom bricks justify the EUR 15,000 - 45,000 range.
Can we show different prices per client? Yes, via a reseller area: each account sees its negotiated rates, volume discounts and history. This item runs EUR 3,000 - 9,000 depending on rule complexity.
Must the ERP be integrated from the start? Not necessarily. You can start with a catalog synced by export/import, then connect the ERP in phase 2 (EUR 3,000 - 12,000) once volumes are validated.
How long to go live? Expect 8 to 14 weeks depending on the number of references and reseller-area complexity. A 200-product catalog without ERP ships closer to 8 to 10 weeks.
How do we measure B2B catalog ROI? On two axes: saved sales time (pre-qualified requests) and new leads captured outside the territory. A manufacturer typically captures 15 to 30 % more requests in the first year.
Let's scope your project. Tell us your number of references, reseller-area needs and current ERP, and we will price the catalog and schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
