The verdict in three sentences
A B2B product catalog with online quoting turns your website into a qualified-lead engine: prospects find the technical sheet, build their request and receive a structured quote. Budget 12,000 to 40,000 EUR in 2026 depending on catalog depth and quote automation. The gain is commercial: more qualified leads, a shorter cycle and a sales team refocused on negotiation.
Showcase catalog or transactional e-commerce: deciding
In B2B you don't always need online payment. A catalog + quoting engine suffices when prices are negotiated or orders complex; transactional e-commerce is justified for standardized, publicly priced products.
| Criterion | Catalog + quoting | Transactional e-commerce |
|---|---|---|
| Goal | Generate leads | Sell online |
| Displayed prices | On request/per account | Public |
| Payment | Offline | Online |
| 2026 budget | 12,000-40,000 EUR | 25,000-90,000 EUR |
| Timeline | 6-12 weeks | 3-6 months |
| Ideal for | Distribution, custom | Standard products |
| Maintenance | Low | Medium/high |
The budget line items
The budget depends mostly on the number of sheets, the level of per-account pricing and the automation of the PDF quote. Here is the indicative 2026 breakdown.
| Item | Function | 2026 order of magnitude |
|---|---|---|
| Catalog & search | Filters, technical sheets | 3,000-9,000 EUR |
| Enriched product sheets | Docs, visuals, variants | 2,000-7,000 EUR |
| Quoting engine | Quote cart, options | 3,000-10,000 EUR |
| Per-account pricing | Grids after login | 2,000-8,000 EUR |
| Auto PDF generation | Laid-out quote, sending | 2,000-6,000 EUR |
| CRM & lead tracking | Follow-ups, statuses | 2,000-7,000 EUR |
| SEO & multilingual | EN/FR, search ranking | 2,000-6,000 EUR |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Thomas runs an industrial-equipment distributor in Toronto: 300 requests/month, of which only 40% properly qualified for lack of information. A B2B catalog with online quoting at 28,000 EUR raises qualified requests to 80%, doubling usable leads (from 120 to 240/month). The automatic PDF quote shortens the sales cycle by 5 days, and the sales office saves 55 hours/month of re-entry (valued at 40 EUR/h = 2,200 EUR/month). Payback in under 10 months.
FAQ
Should I display prices? Not necessarily: in distribution, price-on-request or per-account protects your margins while generating a lead with every quote request.
Is the PDF quote really automatic? Yes: the prospect builds their request, the system generates a laid-out PDF sent instantly, with a notification to your team for follow-up.
Can I manage different prices per customer? Yes, after login: each account sees its negotiated grids, without exposing your prices to the public or competitors.
How long to go live? A catalog + quoting engine ships in 6 to 12 weeks depending on sheet volume and automation level.
What SEO impact to expect? Rich, well-structured technical sheets capture long-tail searches: several distributors double their organic traffic in 6-9 months.
Let's scope your project. Tell us your SKU count, pricing rules and request volume: we frame a profitable B2B catalog with online quoting. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
