The verdict in three sentences
A fertiliser, seed and crop protection distributor in Ouagadougou makes about 70 % of its sales in the 3 months before the rainy season, so every stockout or delivery error is very expensive. A B2B pre-order platform with deposits, subsidised prices managed per programme and delivery tracking by zone lets the company plan imports instead of reacting to them. The custom project takes 3 to 5 months and a Kolonell budget of 2,500,000 to 15,000,000+ FCFA (3,810 to 22,870+ EUR) depending on complexity, with everything else set in the quote.
A short season that crushes manual processes
From March to June, the 350 cooperatives and agro-dealers served from Ouagadougou order almost at the same time: NPK and urea for cotton and maize, improved maize, sorghum and cowpea seed, herbicides and insecticides. Orders come by phone, through zone delegates and on paper slips sent up from Bobo-Dioulasso, Koudougou, Dédougou or Fada N'Gourma. Stock imported through the ports of Abidjan or Lomé takes 3 to 6 weeks to arrive, and a forecasting error cannot be fixed once the rains have started.
| Indicator | Current manual process | Pre-order platform |
|---|---|---|
| Visibility on seasonal demand | 2 to 4 weeks before the season | 8 to 12 weeks ahead, by product and zone |
| Stockouts during the peak | 10 to 15 % of lines (estimate) | 3 to 5 % |
| Unsold stock at season end | 8 to 12 % of purchases | 3 to 6 % |
| Order confirmation time | 1 to 3 days | instant |
| Deposit tracking | ledger and Excel | automatic, per cooperative |
| Applying subsidised prices | checked afterwards | rules built in per programme |
Pre-orders, deposits and subsidised prices
The core of the system is the pre-order: from January, each cooperative reserves its volumes and pays a deposit, often 20 to 40 % depending on its track record. The distributor aggregates demand, adjusts purchasing and confirms delivery dates by zone. Deposits are paid through Orange Money, Moov Money or bank transfer, with the balance on delivery or on credit for rated customers.
The complexity specific to agri-inputs comes from subsidised prices. Depending on government programmes, donor funded projects or value chains (cotton in particular), the same bag of fertiliser can carry two or three prices depending on the beneficiary, with quotas per cooperative and supporting documents to keep.
| Customer or price type | Pre-order deposit | Price rule | Quota or limit | Balance payment |
|---|---|---|---|---|
| Cooperative under a subsidy programme | 10 to 20 % | programme subsidised price | quota per member and declared hectare | on delivery, certificate required |
| Cooperative outside programmes | 20 to 30 % | seasonal list price | based on history | delivery or 30 day credit |
| Licensed agro-dealer | 30 to 40 % | reseller price, 5 to 10 % discount | credit limit | 15 to 30 day credit |
| Donor project | per agreement | contract price | agreed volume | transfer against invoice |
| Individual farmer | 50 % or cash | list price | none | Orange Money, Moov Money |
The platform applies the right price automatically based on customer status, counts down quotas in real time and produces the reports programmes require. It avoids the two big risks of the season: selling at subsidised price beyond quota, and wrongly turning away an eligible beneficiary.
Logistics groups deliveries by zone and route (Hauts-Bassins, Boucle du Mouhoun, Centre-Ouest, Est), with receipt confirmed on mobile by the cooperative's president, backed by a photo of the signed delivery note.
Budget and timeline aligned with the farming calendar
| Scope | Features | Kolonell range | Timeline |
|---|---|---|---|
| Simple app | seasonal catalogue, pre-orders, Orange Money deposits | 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) | 6 to 10 weeks |
| Medium app | + programme pricing, quotas, credit, zone deliveries | 4,000,000 to 7,000,000 FCFA (6,100 to 10,670 EUR) | 3 to 4 months |
| Complex app | + offline delegate app, donor reports, ERP, multi-warehouse | 7,000,000 to 15,000,000+ FCFA (10,670 to 22,870+ EUR) | 4 to 5 months |
| Maintenance | support, fixes, seasonal updates | 35,000 / 75,000 / 120,000 FCFA per month | ongoing |
| SMS, hosting, specific integrations | volume based | in the quote | per scope |
Timing is decisive. To open pre-orders in January, the project must start by August or September of the previous year at the latest. Launching in April, mid-season, is the surest way to miss adoption.
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Issouf, CEO of an agri-inputs distributor in Ouagadougou, turns over 6 billion FCFA a year, including 4.2 billion over the 3 peak months. Stockouts cost him about 12 % of sales in that period, or 504 M FCFA.
With pre-orders, he buys ahead and cuts stockouts to 4 %, recovering 336 M FCFA of sales. At a 12 % gross margin, that is 40.3 M FCFA of extra margin in one season. Unsold stock falls from 10 % to 5 % of a 5 billion FCFA purchasing budget, reducing dormant stock by 250 M FCFA. Against a complex project quoted at 11,000,000 FCFA and 120,000 FCFA monthly maintenance, the platform pays for itself in its first season.
FAQ
Do rural cooperatives have enough connectivity?
Not always, which is why a delegate app that works offline and syncs whenever 3G is available matters. In practice, 60 to 80 % of cooperative presidents own a smartphone in 2026.
How do you handle several subsidy programmes at once?
Each programme becomes a pricing rule with its beneficiaries, quotas and supporting documents. The platform can run 3 to 10 programmes in parallel without mixing them up.
What deposit should a pre-order require?
Practice ranges from 10 % for cooperatives under a programme to 40 % for agro-dealers. Too high a deposit slows adoption, too low a deposit multiplies cancellations.
Can deposits be collected by mobile money?
Yes, Orange Money and Moov Money cover most cooperatives, and amounts are matched automatically to pre-orders. Large deposits tend to go by bank transfer.
When should the project start?
Ideally 5 to 6 months before pre-orders open, meaning August or September for a season starting in January. That leaves time to pilot with 20 to 30 cooperatives.
Let's scope your project. Share your seasonal catalogue, subsidy programmes and delivery zones, and we will scope a platform delivered in 3 to 5 months, before your pre-orders open. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

