The verdict in three sentences
An SME with a 67-day DSO is financing its customers for free, and the cause is rarely bad faith: it is the lack of consistent follow-up. Automated dunning workflows connected to Xero, Sage or Pennylane cost 3,000 to 9,000 EUR excluding VAT in 2026 (about 2,600 to 7,800 GBP), plus 100 to 400 EUR a month in tooling. The expected result, as an order of magnitude: DSO down 15 to 20 days and 80,000 to 200,000 EUR of cash freed for an SME turning over 2 to 4 million EUR.
Why manual dunning fails
In most SMEs, collections rely on one accountant spending half a day a week exporting the aged balance, calling the largest customers and sending a few emails. Small invoices are never chased, reminders go out late (often 15 days past due) and sales reps are not told that a customer has a dispute. In the UK, the Late Payment of Commercial Debts Act allows statutory interest at 8 % above base rate plus fixed compensation; in France, the legal limit is 60 days from issue. A 67-day DSO means a large share of invoices runs past agreed terms.
Automation means triggering, for each invoice, a sequence of messages tailored to the customer profile, pausing it when a dispute is flagged, and escalating blocked cases to the right person.
| Workflow step | Trigger | Channel | Tone |
|---|---|---|---|
| Pre-due reminder | 5 days before due date | Email with payment link | Courteous |
| Reminder 1 | 3 days past due | Email + invoice attached | Factual |
| Reminder 2 | 15 days past due | Email + SMS to accounts contact | Firm |
| Assisted call | 25 days past due | CRM task for the account manager | Personal |
| Formal notice | 40 days past due | Registered electronic letter | Formal, statutory interest |
| Collections handover | 60 days past due | File exported to agency | Legal |
2026 budget: off-the-shelf tool or custom workflows
Three approaches coexist. The native reminder feature in Xero, Sage or Pennylane is enough for simple sequences. Dedicated credit management tools add scoring and a customer portal. Custom workflows connect accounting, CRM and bank for rules specific to your business.
| Option | Initial cost (excl. VAT) | Monthly cost | Best for |
|---|---|---|---|
| Native reminders in Xero, Sage or Pennylane | 0 - 1,500 EUR (setup) | Included or 30 - 80 EUR | Under 300 invoices a month |
| Dedicated credit management tool | 1,500 - 4,000 EUR | 150 - 400 EUR | Diverse B2B portfolio |
| Custom workflows (Make, n8n or code) | 3,000 - 9,000 EUR | 100 - 250 EUR | Specific business rules, CRM, disputes |
| CRM connection (HubSpot, Pipedrive) | 800 - 2,500 EUR | Included | Keeping sales informed |
| Card or bank transfer payment link | 300 - 1,000 EUR | 0.5 to 1.5 % fees | Faster collection |
| DSO dashboard | 1,000 - 2,500 EUR | Included | CFO reporting |
Mini case study
Claire is CFO of an industrial SME: 2.5 million EUR turnover, 180 invoices a month, 67-day DSO. Receivables stand at 2,500,000 × 67 / 365, or 459,000 EUR. After rolling out custom workflows connected to the accounting system and HubSpot for 6,500 EUR, DSO falls to 49 days within six months. Receivables drop to 335,600 EUR: 123,400 EUR of cash freed. At a 5.5 % credit line rate, financing savings reach 6,800 EUR a year, plus 4 hours a week recovered by the accountant (about 6,200 EUR a year fully loaded). Tooling costs 2,400 EUR a year: the project pays back in under 8 months, before counting lower bad debt.
FAQ
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How much does automated invoice dunning cost in 2026?
From 0 to 1,500 EUR excluding VAT using your accounting software's native module, and 3,000 to 9,000 EUR for custom workflows connected to your CRM. Budget 100 to 400 EUR a month for tools.
Do automated reminders damage customer relationships?
Not if the tone escalates gradually and the sequence stops as soon as a dispute is flagged. The pre-due reminder alone resolves 20 to 30 % of late payments.
Do we need Xero to automate?
No, Sage, QuickBooks, Pennylane or an ERP all offer usable APIs or exports. A custom connector costs 1,000 to 3,000 EUR depending on the software.
Can late payment interest be applied automatically?
Yes, statutory interest and fixed compensation can be calculated and included in the formal notice. Whether to invoice them stays the CFO's decision.
How fast does DSO improve?
First effects appear in the first month. The 15 to 20 day reduction is usually visible after 4 to 6 months.
Let's scope your project. Send us your invoice volume, accounting software and current DSO, and we will price workflows that are live in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.