The verdict in three sentences
For a St Peter Port architecture firm, a website redesign costs roughly £5,000 to £18,000 with an island agency in 2026, and £2,300 to £6,900 on Kolonell's fixed grid. A redesign is the right moment to move beyond a generalist portfolio and state a clear specialism, with a service page per building type. That repositioning changes the site structure, and therefore the URLs: without a 301 redirect map you lose the pages that already bring people in.
What does repositioning change on the site?
St Peter Port means a harbour, heritage buildings, finance-sector offices and housing, on an island where a multidisciplinary practice often takes on everything. The site ends up showing everything and claiming nothing. A typical gap between old and new structure:
| Section | Current generalist site | Repositioned site |
|---|---|---|
| Home | We take on every kind of project | One or two clearly stated specialisms |
| Projects | Single gallery by date | Projects grouped by building type |
| Services | One Services page | One page per type: housing, heritage, hospitality, etc. |
| Landscape | Mentioned on the About page | Dedicated page on landscape work linked to projects |
| Team | List of names | Precise roles, the title architect only for registered people |
| Contact | Free-text form | Minimal fields and a project type choice |
| Old URLs | /projects/2019-house | 301 redirect to /housing/project-name |
What budget should you plan in 2026?
2026 ballpark from typical agency quotes and public rate pages of Guernsey and UK agencies. Indicative ranges, not a survey.
| Option | Redesign budget | Service pages by type | Typical timeline |
|---|---|---|---|
| Freelancer | £2,000 to £6,000 | 2 to 4 | 6 to 10 weeks |
| Guernsey agency | £5,000 to £18,000 | 4 to 8 | 8 to 14 weeks |
| UK agency | £10,000 to £25,000 | 6 to 10 | 10 to 18 weeks |
| Kolonell Starter | £2,300 | 1 to 2 | 3 to 4 weeks |
| Kolonell Growth | £3,900 | 3 to 5 | 3 to 4 weeks |
| Kolonell Premium | £6,900 | 6 or more, multilingual tier | 3 to 4 weeks |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Details on the international offer page.
How do you choose a specialism before briefing a provider?
A provider should not choose your positioning for you. A simple grid helps partners decide. Example grid with fictional scores out of 5:
| Building type | Publishable projects (40%) | Practice interest (30%) | Link to landscape (30%) | Weighted score |
|---|---|---|---|---|
| Housing | 4 | 3 | 4 | 3.7 |
| Heritage | 3 | 4 | 3 | 3.3 |
| Hospitality | 2 | 4 | 4 | 3.2 |
| Offices | 3 | 2 | 2 | 2.4 |
| Education | 1 | 3 | 3 | 2.2 |
Housing calculation: 4 x 0.4 + 3 x 0.3 + 4 x 0.3 = 1.6 + 0.9 + 1.2 = 3.7. The top two types become the stated specialisms; the others stay in the portfolio without a service page.
Which risks come with the redesign, and how do you avoid them?
- Search rankings. The new structure is the main risk: inventory every URL, map old to new 301s, monitor Search Console for 6 weeks.
- Portfolio. Every migrated project has a photo credit and client consent; private houses without an address; images in WebP or AVIF, responsive sizes, lazy loading.
- Titles and claims. Many Guernsey architects are also on the UK ARB register; mention it only for people actually registered. Landscape designers appear under their own title. Awards and certifications only if the firm supplies them.
- Planning and heritage. Permissions sit with the States of Guernsey Development and Planning Authority; the site describes them generally, never as advice.
- Personal data. The Data Protection (Bailiwick of Guernsey) Law 2017 applies, overseen by the Office of the Data Protection Authority. The form is limited to name, contact, project type, area and rough budget. This is not legal advice.
- Integrations. Project extranet, BIM viewer, client portal, tender document room, CRM and a secure channel for drawings stay on quote, linked or embedded, never rebuilt.
- Go-live. Switch over on a quiet day, with a rollback available.
Questions to ask the provider: how many service pages are included? Who writes the copy for each building type? Who checks the 301s? Who owns the domain and the CMS?
When is a Guernsey agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If the repositioning comes with a new identity, in-person strategy workshops with every partner and photo shoots across the island, a local agency is justified. If the strategy is settled and you want a clear site in 3 to 4 weeks, request a free quote to compare.
Mini case study
*Illustrative example.* Bellegreve Partnership in St Peter Port has 10 staff: three ARB-registered architects, two landscape designers and a technical team. Its current site shows 46 mixed projects. After the grid above, the practice settles on housing and heritage.
- Kolonell Growth: £3,900, with 4 service pages (housing, heritage, landscape, refurbishment).
- Independent specialist copy editor to review the heritage copy, third-party cost: £600.
- Migration: 46 projects, of which 28 with documented client consent are published; 18 await consent.
- Budget: £3,900 + £600 = £4,500. Kolonell maintenance after the 3 included months on quote.
FAQ
How much does an architecture firm website redesign cost in St Peter Port?
About £5,000 to £18,000 with an island agency in 2026. Kolonell offers £2,300, £3,900 or £6,900 depending on the tier.
How many specialisms should we show?
Usually one or two, each with its own service page. Other projects stay visible in the portfolio.
Will repositioning hurt our rankings?
A temporary dip is possible because URLs change. A complete 301 map and 6 weeks of Search Console monitoring limit that risk.
How should we present the landscape designers?
Under their own title, with a dedicated page if landscape is part of the practice's offer. The title architect stays with the 3 registered people in our example.
What about projects without client consent?
They are not migrated until consent is obtained. In the illustrative example, 18 of 46 projects are waiting for it.
Let's scope your project. Tell us which specialisms you are targeting, how many projects to migrate and your target date: we will price the redesign in GBP, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
