The verdict in three sentences
In Scottsdale, a residential architecture firm website redesign costs roughly $9,000 to $28,000 with a Valley boutique agency and $28,000 to $75,000 with a full-service agency in 2026, against $2,900, $4,900 or $8,900 on Kolonell's fixed grid. The real work is the portfolio migration: deciding which projects to keep, merge or retire, checking the rights to every image and redirecting every URL that matters. Once that triage is done and content is ready, production takes 3 to 4 weeks.
Why does the portfolio set the calendar?
Practices designing desert modern custom homes, hospitality projects or residences in golf communities often pile up 50 to 100 project pages over a decade. Many are heavy, poorly captioned, sometimes published without the client's written consent or the photographer's credit. Before talking design, you have to triage. This is the decision grid we use.
| Decision | Criterion | URL action | Typical example |
|---|---|---|---|
| Keep | Representative project, traffic or backlinks | URL kept or 301 to the new one | Recently completed home, credited photos |
| Merge | Similar projects, little traffic each | 301 to a collection page | Several comparable home additions |
| Retire | Off-positioning, no traffic | 301 to the closest service page | Small older remodel |
| Retire now | No client consent or visible address | Unpublish, 301 to the collection | Private home with a street number |
| Rewrite | Strong project, vague copy | URL kept, copy rewritten | Residence responding to heat constraints |
| Archive | Historical value to the firm | Off-menu page, not deleted | The partners' first project |
Heat, sun and light are central design constraints here: a well-rewritten project page explains the response, shading, orientation, materials, with no invented performance figure.
Who owns your images?
The most underestimated legal risk in a portfolio migration is the photos. A license granted for the old site does not always cover the new one.
| Image source | Usual rights holder | What you need before migration | Display |
|---|---|---|---|
| Architectural photographer | The photographer | License covering the new site | Credit under each image |
| In-house photos | The firm | Consent of the owner client | No address for private homes |
| In-house 3D renderings | The firm | Consent if the project was not built | Unbuilt project label |
| Developer or hotel images | The developer or operator | Written permission | Rights holder credit |
| Stock library | The provider | Valid license | Never shown as a firm project |
Kept images move to WebP or AVIF, responsive sizes and lazy loading, which often takes a project page from 6 MB down to 2 MB.
What budget, what timeline, what risks?
2026 ballpark from typical Phoenix-area agency quotes and public rate pages, not a survey:
| Option | Price | Portfolio triage handled? | Timeline |
|---|---|---|---|
| Freelancer | $3,500 to $10,000 | Rarely | 6 to 10 weeks |
| Valley boutique agency | $9,000 to $28,000 | Yes, in workshops | 10 to 16 weeks |
| Full-service agency | $28,000 to $75,000 | Yes, with brand strategy | 14 to 22 weeks |
| Kolonell Starter | $2,900 | For a short portfolio | 3 to 4 weeks |
| Kolonell Growth | $4,900 | Yes, complete 301 map | 3 to 4 weeks |
| Kolonell Premium | $8,900 | Yes, Premium (the multilingual tier, languages set in the quote) | 3 to 4 weeks |
All tiers of the international offer include a project manager reachable on Arizona time, native copywriting, delivery in 3 to 4 weeks and 3 months of support.
Risks to frame:
- Traffic loss: full URL inventory, 301 map tested before the switch, Search Console monitoring for 6 weeks.
- Titles: the architect title and the practice of architecture are regulated by each state's licensing board; the site uses it only for those who hold it. NCARB or AIA only if real.
- Claims: awards, press, competitions or certifications only if real and supplied by the firm. Compliance review of marketing content before go-live.
- Local processes: zoning, permits and design review sit with the city or county, described in general terms, never as advice.
- Contact form: name, contact, project type, area and rough budget. Plans and documents through a separate secure channel, on quote.
- Accessibility and email: ADA Title III claims are frequent, so aim for WCAG 2.1 or 2.2 AA; CAN-SPAM for the newsletter. This is not legal advice.
- Side tools: BIM viewers, project extranets, client portals, tender document rooms and CRM stay on quote, linked or embedded.
Questions to ask: who runs the portfolio triage? Who checks photo licenses? How many redirects are planned and how are they tested? Who keeps the recruitment page for architects and technologists current?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is a local agency the better choice?
If the redesign includes a new photo campaign across several homes, coordinated with owners and a local photographer, or a full brand strategy, a Valley agency can handle those appointments in person. If your portfolio is ready, the fixed grid is enough.
Mini case study
Illustrative example. Mesquite Point Studio, a Scottsdale residential practice founded by two partners who hold the architect title, has about eight staff. The site shows 70 project pages.
Triage: 25 projects kept, 20 merged into 6 collection pages, 25 retired. Redirects needed: 20 + 25 = 45, plus the 25 kept URLs that change structure, so 70 lines in the 301 map. Three homes showed an address: unpublished on day one. Option: Kolonell Growth at $4,900, plus $1,200 to extend licenses with the photographer (third-party cost). Total: $4,900 + $1,200 = $6,100, against a $21,000 boutique quote, a $14,900 gap.
FAQ
How many projects should we keep?
For an 8-person practice, 15 to 30 well-documented projects are usually enough. The rest is merged or redirected.
Is a 301 enough for a retired project?
Yes, if it points to a relevant page, a collection or a service. Avoid redirecting everything to the home page: across 45 redirects, that is the most common source of errors.
Do we need to renegotiate photo licenses?
Often, yes, when the original license covered a specific use. Budget a few hundred to a few thousand dollars depending on the photographer, as a third-party cost.
How long does portfolio triage take?
Plan 1 to 2 half-days with the partners for 70 projects, before the 3 to 4 weeks of production start.
What happens to a private home page?
It stays online without an address, with the owner's consent. Without written consent, it is unpublished and redirected to its collection.
Let's scope your project. A redesign with portfolio triage, image rights checks and a complete 301 map, from $4,900 in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

