The verdict in three sentences
A founder-led Monaco studio often starts on an online portfolio builder, then feels cramped as soon as international private clients want to understand the process before booking a meeting. The redesign costs a ballpark of EUR 15,000 to 50,000 with an agency in the Principality or on the Riviera, against EUR 2,700, 4,500 or 8,200 on the Kolonell fixed grid, delivered in 3 to 4 weeks once content is ready. The biggest risk here is not technical: it is discretion, because an address or client name published without written consent can cost a relationship.
Why is the portfolio builder no longer enough?
| Portfolio builder limit | Private client expectation | Redesign answer |
|---|---|---|
| Single gallery, no text | Understand what the studio does | Short project entries, scope described |
| No process page | Know how a project unfolds | Stages page, from feasibility to site work |
| Fees never mentioned | Anticipate how fees work | General explanation of fee bases |
| Long free-form form | Discretion, speed | 5 fields, documents via a separate channel |
| One language only | Talk in English or Italian | Premium, the multilingual tier, languages set in the quote |
| Unoptimised images | Browse on a phone between meetings | WebP or AVIF, lazy loading |
| Builder subdomain | Credibility | Own domain, 301 redirects |
What should the process page say?
High-end residential clients want to know what they are committing to. A clear process page describes, in general terms and not as advice, the main stages of a project in Monaco.
- Feasibility: site visit, analysis of the constraints of a very dense territory, first directions.
- Design: sketch, preliminary design, choice of materials, exchanges with the client.
- Permits: preparing the application and following procedures with the relevant services, described in general terms, with no promised timeline.
- Construction: coordinating contractors, site meetings, handover.
For fees, explain the possible bases (percentage of construction cost, fixed fee per stage, time spent) without showing amounts from real projects. Practising as an architect is regulated in Monaco: mention registration with the Ordre des architectes de Monaco only if the studio holds it, and reserve the title for those who carry it.
What budget for the redesign?
A 2026 ballpark based on typical agency quotes and public agency rate pages in Monaco and on the Riviera.
| Option | Initial cost | Languages | Timeline | Note |
|---|---|---|---|---|
| Stay on the portfolio builder | EUR 200 to 600 per year, subscription | One, sometimes two | Immediate | Few editorial pages |
| Nice-based freelancer | EUR 5,000 to 15,000 | One or two | 6 to 10 weeks | Quality varies by profile |
| Riviera agency | EUR 15,000 to 30,000 | Two | 10 to 14 weeks | On-site workshops possible |
| Principality agency | EUR 25,000 to 50,000 | Two or three | 12 to 18 weeks | Photography often coordinated |
| Kolonell Growth | EUR 4,500 | One | 3 to 4 weeks | Portfolio, process page, blog |
| Kolonell Premium | EUR 8,200 | Multilingual tier, languages set in the quote | 3 to 4 weeks | Animations, several languages |
The Starter tier at EUR 2,700 works for a 5-page site, rarely for a studio with a substantial portfolio. Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support; maintenance after that is on quote. See the international offer.
Timeline, seasonality and switchover date
Allow 3 to 4 days for the URL inventory and 301 redirect map, 4 days for the sitemap and process page, 8 to 10 days for the build and migration of approved projects, 2 days of QA, then 6 weeks of Search Console monitoring. International owners are numerous in the Principality around the Grand Prix, in summer and during the major shows: that is often when enquiries arrive. So aim for a go-live in late autumn or early in the year, when the studio can watch the first contacts.
Which risks, and which safeguards?
| Risk | Severity | Safeguard |
|---|---|---|
| Address or client name published | High | Written consent per project, villas and apartments without address |
| Photos without credit | Medium | Photographer credit on each entry, rights checked |
| Loss of the builder's indexed pages | Medium | Inventory, 301 from the old domain where possible |
| Excessive personal data | Medium | Name, contact, project type, area, rough budget |
| Plans sent through the form | Medium | Separate secure channel, on quote |
| Unverified claims | Low to medium | Awards, publications and certifications only if real and supplied |
Monaco has its own personal data protection law and its own supervisory authority: the form and privacy policy follow it, and the GDPR may come into play for clients living in the EU depending on the case. This is not legal advice. Project extranets, BIM viewers, client portals, tender document rooms and CRM stay on quote, linked or embedded.
When a Monaco agency is preferable
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you want in-person meetings at every stage, an entirely new identity or a coordinated photo campaign across several sites in the Principality, a local agency is better placed. Ask any provider who handles redirects from the portfolio builder and how client consent is checked before publication.
Mini case study
Illustrative example: Studio Moretti Caravelle, led by its founder, shows 28 projects on a portfolio builder, only 15 of which have written client consent. Clients speak French, English and Italian.
Choice: Kolonell Premium (the multilingual tier, languages set in the quote) at EUR 8,200, plus an Italian translation by an independent translator estimated at EUR 1,100, a third-party cost. Total: 8,200 + 1,100 = EUR 9,300, against a typical Principality agency quote of EUR 32,000 for a similar scope. The builder subscription, estimated at EUR 40 per month as a market assumption, stops after the switch: 12 × 40 = EUR 480 per year. The 13 projects without consent stay offline.
FAQ
Should fees be shown as figures?
No, explaining the bases is enough: percentage, fixed fee or time spent. A page of 300 to 500 words answers most questions.
Can you show a villa without saying where it is?
Yes, and that is the default rule. Give at most a general area, with written client consent for each published project.
How many fields in the form?
5 fields: name, contact, project type, area, rough budget. Plans go through a separate channel.
Do you keep the old builder's search rankings?
Partly, if the builder allows a custom domain or redirects. Monitoring lasts 6 weeks in Search Console.
When should you go live?
Outside the Grand Prix and summer, for example in November or January, for a delivery in 3 to 4 weeks.
For a precise estimate, request a free quote.
Let's scope your project. A discreet redesign with a process page, from EUR 4,500 to 8,200, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
