The verdict in three sentences
In Brisbane, an architecture firm website redesign gets more complex as soon as part of your enquiries comes from international clients or second-home owners who are not at ease reading English. As a 2026 ballpark, a local agency charges AUD 12,000 to 35,000 (roughly USD 7,800 to 22,750), against USD 4,900 on Growth for an English site or USD 8,900 on Premium, the multilingual tier, languages set in the quote. Allow 3 to 4 weeks of build once content is ready, and an hreflang set-up checked before go-live.
Is a multilingual version justified for your practice?
The region's growth ahead of the 2032 Olympic Games draws investors, consultants and owners from elsewhere, but that does not mean every practice needs several languages. Look at your own numbers before deciding.
| 12-month indicator | Indicative threshold | Likely decision |
|---|---|---|
| Share of enquiries written in another language | Under 5% | English only, Growth |
| Share of enquiries written in another language | 10% or more | Consider a second language on Premium |
| Overseas visits in your analytics | Under 10% | Multilingual is not a priority |
| Projects for non-resident owners | 1 or 2 a year | One page in the target language may do |
| Overseas partners on schools or public buildings | Frequent | Translated capability pages, portfolio in English |
| Budget for native review | None | Postpone the second language |
These thresholds are common-sense markers, not rules. The key is to translate only the pages that actually serve, usually home, services, a few projects and contact.
What does a redesign cost, with or without an extra language?
Local figures are ballparks from typical quotes and public rate pages of Brisbane agencies, converted approximately (AUD 1 is about USD 0.65).
| Scenario | Freelancer | Local agency | Kolonell |
|---|---|---|---|
| English-only redesign | AUD 4,000 to 10,000 (USD 2,600 to 6,500) | AUD 12,000 to 25,000 (USD 7,800 to 16,250) | Starter USD 2,900 or Growth USD 4,900 |
| Adding a language | AUD 2,000 to 5,000 (USD 1,300 to 3,250) | AUD 3,000 to 8,000 (USD 1,950 to 5,200) | Premium USD 8,900, languages set in the quote |
| Native review | Rarely included | Sometimes included | Third-party cost if an independent reviewer is added |
| Timeline | 8 to 14 weeks | 10 to 18 weeks | 3 to 4 weeks once content is ready |
| Post-launch support | Varies | Monthly retainer | 3 months included, then on quote |
Every tier of the international offer includes a project manager reachable in your time zone and native English copywriting. Search work beyond the migration stays on quote.
What should a multilingual migration check?
- URL inventory of existing pages, including project pages already getting visits in Search Console.
- 301 map from each old URL to its new English address.
- Clear structure per language, for instance one folder per language, with no visible machine translation.
- Reciprocal hreflang tags on every page pair, plus a default version.
- Language switcher that leads to the equivalent page, not the homepage.
- Contact form identical in each language, limited to name, contact details, project type, area and rough budget.
- Weekly Search Console monitoring for 6 weeks.
Which risks, and which warning signs?
| Risk | Warning sign | Fix |
|---|---|---|
| Traffic drop after the switch | Rising 404 errors in Search Console | Complete the 301 map |
| Translated pages ignored | hreflang reported in error | Fix the reciprocal tags |
| Heavy images of subtropical projects | Mobile load above 3 seconds | WebP/AVIF, responsive sizes, lazy loading |
| Unverified claims | Awards or ratings with no source | Director review before go-live |
| Broken integrations | Dead link to the extranet or BIM viewer | Link check; tools linked, on quote |
| Downtime | Site unreachable at the DNS change | Off-peak switch, TTL lowered 48 hours before |
The title architect, protected under state and territory Architects Acts, is used only for registered people. Development applications through the council and the rules affecting older Queenslander homes are described generally, never as advice. The Privacy Act 1988, overseen by the OAIC, generally applies above AUD 3 million in turnover, with exceptions; the Disability Discrimination Act 1992 makes WCAG 2.2 AA the sensible target, in every language. Australian Consumer Law prohibits misleading advertising. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On quote: BIM viewers, project extranets, client portals, tender document rooms, CRM and a secure plan upload channel.
When is a Brisbane agency the better choice?
If your practice bids for public work that requires in-person meetings, brand coordination across several offices, or a translator embedded in the team, a local agency may be simpler. Ask: who writes the hreflang tags? Who reviews each language? Is the 301 map delivered? What does a translated page added later cost?
Mini case study
Illustrative example: Cloudline Studio, a fictional Brisbane practice of about 25 people working on schools and public buildings, received 60 enquiries in 12 months, 9 of them written in another language, or 15%. It keeps English across the site and adds a second language on 12 key pages.
- Premium: USD 8,900
- Review by an independent native reviewer (third-party cost, market assumption): AUD 1,800, roughly USD 1,170
- Total: 8,900 + 1,170 = USD 10,070
In English only, Growth would cost USD 4,900, a USD 5,170 gap. That gap is only justified if the 15% of enquiries concerned matter to the practice; no result is guaranteed. To compare both scenarios, request a free quote.
FAQ
Should we translate the whole portfolio? Rarely. A dozen pages out of 40 or 50 often cover an international client's journey: home, services, selected projects, contact.
Is hreflang essential? Yes, as soon as there are two languages. Without reciprocal tags on every pair, search engines may show the wrong version.
How long does a multilingual redesign take? 3 to 4 weeks of build once translated copy is available, then 6 weeks of monitoring. Translation itself often adds 1 to 2 weeks.
Can we use machine translation? For a draft, yes, but every published page needs review by a native speaker. An independent reviewer is a third-party cost, about AUD 1,800 for 12 pages in our example.
Is the project portal for school clients included? No. Portals, extranets and CRM stay on quote, on top of the USD 2,900, 4,900 or 8,900 tiers.
Let's scope your project. Tell us which languages you are considering, how many project pages you have and your go-live date. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
