The verdict in three sentences
In San Francisco, an architecture firm website built by a local studio costs, as a 2026 ballpark, between 20 000 and 75 000 USD, one of the highest price levels in the country because Bay Area agency rates follow tech salaries. Kolonell builds the portfolio, firm qualifications pages and inquiry journey for a fixed price of 2 900, 4 900 or 8 900 USD, delivered in 3 to 4 weeks on Starter and Growth. What decides the choice is the 3-year total cost, the photography budget (Kolonell does not shoot on site) and whether the site helps you win developer and workplace briefs, not just impress peers.
How do San Francisco agency, freelancer and Kolonell prices compare?
These ranges are prudent ballparks, not official figures. They come from public rate cards of Bay Area design studios, minimum project sizes shown on Clutch.co profiles (frequently 25 000 USD and up for San Francisco agencies), hourly rates published by local firms (commonly 150 to 275 USD per hour) and rates visible on Upwork. Scope changes everything: number of case studies, CMS complexity, motion, integrations.
| Criterion | San Francisco agency | Bay Area freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 20 000 to 75 000 USD and up | 5 000 to 16 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Hourly rate for changes | Often 150 to 275 USD | Often 90 to 175 USD | Every change quoted beforehand |
| Usual timeline | 12 to 18 weeks | 6 to 12 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Project photography | Subcontracted, extra | Rarely | Not included: you supply or book a photographer |
| Case study writing | Often a separate line | Rarely included | Native English included |
| Post-launch support | Paid retainer | Case by case | 3 months, 6 on Premium |
| Ownership | Read the contract | Read the contract | Domain in your name, all access handed over |
Payment is by bank transfer or Wise: 50 % at kickoff, 50 % at delivery. Your project manager is reachable in Pacific Time, with Google Meet calls at your hour and a written update every week. The team is based in Senegal (GMT), 7 to 8 hours ahead of San Francisco, which is why calls usually happen in your morning. See the international website offer for the full scope.
What does the bill look like over three years?
The build is the visible number. Hosting, maintenance, new case studies and photography come after. The comparison below uses an identical maintenance assumption on both sides, because Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | SF agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 38 000 USD | 4 900 USD |
| Support after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 250 USD per month over 33 months, 8 250 USD | 8 250 USD, quoted on request |
| 8 new case studies over 3 years | 12 hours at 200 USD, 2 400 USD | Quoted beforehand, assumption 1 500 USD |
| Photography of 4 projects | 10 000 USD | 10 000 USD, same photographer |
| Indicative total | 58 650 USD | 24 650 USD |
Use the grid as a tool, not a forecast. Hand it to every bidder and ask them to fill in their own numbers.
Which Kolonell tier fits which kind of firm?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Portfolio | Up to 8 selected projects | Full portfolio filtered by sector (workplace, multifamily, residential, retrofit) | Long-form case studies with process and drawings |
| Firm qualifications | One page | Page per service and sector | Downloadable qualifications summary, awards, press |
| People | Studio page | Profile per principal with licence and credentials | Full team with roles and publications |
| Inquiry intake | Form | Form sorted by project type and size | Qualified intake for developers and private clients |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A secure client area for drawing sets, a proposal generator or an integration with your project management software is a custom application, quoted on request. Ongoing search work is quoted on request as well. Versions in Chinese or Spanish are supplied by the firm or quoted separately.
What does a San Francisco firm need from its site?
San Francisco practices work across very different briefs: workplace interiors for tech and life sciences tenants in SoMa and Mission Bay, multifamily housing, seismic upgrades under the city's mandatory soft-story retrofit program, Victorian and Edwardian renovations that go through historic review, and ADUs. Your buyers include developers, facilities directors and homeowners, and they read differently.
- Sector entry points: a developer should reach multifamily work in one click, a homeowner should find residential renovations without wading through office fit-outs.
- Proof of process: entitlement experience, permitting with the Planning Department, sustainability work. Claim only what the firm has actually delivered.
- Credentials stated exactly: California licence, LEED AP or other credentials only for those who hold them.
- Fast pages on mobile: compressed images, no autoplay video on the home page.
- A short intake form: project address, type, size, schedule, budget band.
On compliance, facts only. The title "architect" is regulated in California by the California Architects Board; the site should not apply it to unlicensed designers. Photographers usually license images for specific uses, so check that the website and social media are covered and credit them. ADA claims against inaccessible websites are common in the United States, and WCAG 2.1 AA is the usual technical target. The CCPA, as amended by the CPRA, applies above certain revenue or data thresholds; publish a clear privacy notice regardless. This is not legal advice.
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Which questions should you ask every bidder?
- What exactly is in scope? Page list, number of case studies, filters, CMS.
- Who writes the project texts? If nobody, budget the time.
- Who owns the domain, hosting and design files?
- What does adding a case study cost after launch? Get a number, not "it depends".
- Is photography included or assumed? It is often the largest hidden line.
- Can we leave without rebuilding? Avoid proprietary builders you cannot export.
Mini case study
Illustrative example. Owen L., partner in a 22-person firm in SoMa focused on workplace and multifamily projects, receives a 45 000 USD proposal with a 16-week timeline from a local studio. He asks Kolonell for Growth at 4 900 USD, delivered in 4 weeks, to replace a dated site before a round of developer pitches.
Build gap: 40 100 USD. With the same maintenance assumption of 8 250 USD over 33 months on both sides, the 3-year total is 53 250 USD versus 13 150 USD. He reallocates part of the difference to shooting two recent buildings with a Bay Area photographer, and keeps a custom proposal tool as a later quote.
FAQ
What does an architecture firm website cost in San Francisco in 2026?
Expect a ballpark of 20 000 to 75 000 USD with a local agency and 5 000 to 16 000 USD with a freelancer. Kolonell's fixed prices are 2 900, 4 900 and 8 900 USD.
Why are Bay Area agencies so expensive?
Their staff costs track local tech salaries, and hourly rates of 150 to 275 USD are common. You also pay for proximity: on-site workshops and photo direction, which Kolonell does not provide.
Can Kolonell build case studies from our existing material?
Yes. Send drawings, project data and photos, and native English case studies are written within the 3 to 4 week project. Premium allows long-form case pages.
Can we add projects ourselves later?
Yes, the site is handed over with all access, and adding a project takes a few minutes in the editor. Support lasts 3 months, 6 on Premium.
How is payment split?
50 % at kickoff and 50 % at delivery, by bank transfer or Wise. On Premium, that is two payments of 4 450 USD.
Let's scope your project. Send us your sectors, your 10 best projects and your current site, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
