The verdict in three sentences
A home laundry service in Almadies, Liberte or Mermoz wastes huge time on poorly organized routes and per-kilo billing at every visit. By switching to an unlimited 35,000 FCFA/month pickup-delivery subscription billed via Wave on the 1st, it builds loyalty and smooths cash flow. The app optimizes routes (max 22 households/agent/day), generates QR-code slips and reaches break-even at 85 subscribers.
Subscription vs per-kilo billing
The per-kilo model (2,500 FCFA/kg) is unpredictable: the client hesitates, postpones, compares. The subscription removes that friction and guarantees fixed revenue. Here is the 2026 order-of-magnitude comparison.
| Criterion | Per kilo | Monthly subscription |
|---|---|---|
| Price | 2,500 FCFA/kg | 35,000 FCFA/month unlimited |
| Average pickups/month | 2.1 | 4.3 |
| Revenue/household/month | ~21,000 FCFA | 35,000 FCFA |
| Predictability | Low | High |
| Billing | Each visit | Wave auto on the 1st |
| Loyalty | Volatile | Monthly commitment |
| Pilot satisfaction | n/a | 89% (180 clients) |
The subscription raises frequency (4.3 pickups/month) and average basket while removing the haggling at each collection: the client pays once, uses freely, and stays.
Route optimization and break-even
The heart of home laundry is logistics: an agent serving 12 households instead of 22 destroys the margin. The app computes the optimal route per zone. Here are the key parameters.
| App lever | 2026 parameter | Effect |
|---|---|---|
| Capacity per agent | 22 households/day max | Logistics margin preserved |
| Zone optimization | Almadies, Liberte, Mermoz | -30% km driven |
| Collection slip | QR code per bag | Zero lost laundry |
| Wave billing | Auto on the 1st | Cash in one block |
| Break-even | 85 subscribers | Profitability threshold |
| App cost | 65,000 FCFA/month | Covered at 85 subscribers |
The QR-code collection slip per bag eliminates lost laundry, the top source of disputes and bad reputation in this trade. Automatic Wave billing on the 1st lands revenue in one shot, with no chasing.
Mini case study
Aida launches a home laundry in Almadies with 2 agents. Per kilo she billed about 21,000 FCFA/household/month, but very irregularly. She moves to the 35,000 FCFA subscription and signs up 100 households. Recurring revenue: 100 x 35,000 = 3,500,000 FCFA/month. Crossing 85 subscribers she passes break-even: the app (65,000 FCFA/month) is covered. Route optimization lets her hold 22 households/agent/day, and the 89% pilot satisfaction fuels word-of-mouth in the target neighborhoods.
Become a Kolonell referral partner
Do you know laundries, salons, tyre shops or car washes that need an app? The Kolonell referral (apporteur d'affaires) program pays you for every project you bring. Here are the commission rates.
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| Project type | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15% | 5% |
| E-commerce | 12% | - |
| Marketplace | 10% | - |
| Institutional | 8% | - |
On a laundry app billed like a showcase site, you earn 15% at signing plus 5% recurring on the monthly subscription: income that compounds with each active client you brought in.
FAQ
How many households can one agent serve per day?
The app caps at 22 households/agent/day to preserve logistics margin and quality. Zone route optimization cuts kilometers driven by about 30%.
When is the client billed?
Wave billing is automatic on the 1st of each month for the 35,000 FCFA subscription. Revenue lands in one block, with no chasing or collection at each visit.
At how many subscribers does it become profitable?
Break-even sits at 85 active subscribers. Beyond that, each new 35,000 FCFA subscriber is almost pure margin, the app (65,000 FCFA/month) already being covered.
How do you avoid losing laundry?
Each bag gets a QR-code collection slip scanned at pickup and delivery. That is the zero-loss guarantee and the proof in case of dispute.
How do I become a Kolonell referral partner?
Just introduce an interested merchant: you earn 15% on the sale plus 5% recurring on a showcase-type app. Contact us to join the program.
Let's talk about your project. A route, QR-slip and Wave-billing app for your home laundry, or join our referral program. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
