The verdict in three sentences
For a 25-employee aluminium window manufacturer in Dublin, an effective B2B website costs 12,000 to 30,000 EUR excl. VAT in 2026, depending on whether you include a configurator and a BIM library. Installers and architects do not read marketing copy: they want technical data sheets, thermal performance (U-values, solar factor) and a credible manufacturing lead time. A site that delivers those three things in two clicks turns a 35 to 70 EUR Google Ads cost per lead into quotes that actually get signed.
What you are really buying: building blocks and prices
The price of a manufacturer website depends less on page count than on the business tools built into it. Here are 2026 ballpark figures from agencies in Dublin, Cork and Galway.
| Building block | 2026 range (EUR excl. VAT) | Value for installers and architects |
|---|---|---|
| 15 to 25-page custom-designed showcase site | 6,500 to 11,000 | Credibility, product ranges, projects |
| Filterable PDF technical sheet library | 1,500 to 3,500 | Direct access to U-values and acoustic ratings |
| BIM object downloads (Revit, ArchiCAD) | 2,000 to 5,000 | Specification at design stage |
| Simple configurator (range, size, RAL, glazing) | 4,000 to 10,000 | Qualified quote requests |
| Manufacturing lead-time simulator | 1,200 to 3,000 | Reassurance on site scheduling |
| Trade portal with installer pricing | 2,500 to 6,000 | Installer loyalty |
| Local and technical SEO at launch | 1,000 to 2,500 | Visibility for "aluminium windows Dublin" |
A project without configurator or trade portal lands around 12,000 to 15,000 EUR excl. VAT. A full build with BIM and configurator reaches 24,000 to 30,000 EUR excl. VAT. The Enterprise Ireland Digitalisation Voucher can fund up to 9,000 EUR of eligible consultancy and implementation work, which materially lowers the net investment. Beyond that range you enter real-time 3D configurators, often above 45,000 EUR and only profitable with several hundred quotes per month.
The number that matters: cost per lead and conversion rate
A manufacturer website is judged on one indicator: the cost of a qualified quote request. In 2026, Google Ads B2B queries such as "aluminium window manufacturer Leinster" or "large aluminium sliding doors" cost between 2.50 and 6 EUR per click.
| Scenario | Site conversion rate | Clicks per lead | Cost per lead (CPC 3.50 EUR) |
|---|---|---|---|
| Old site, single contact form | 2% | 50 | 175 EUR |
| Modern site without business tools | 5% | 20 | 70 EUR |
| Site with filterable technical sheets | 7% | 14 | 49 EUR |
| Site with simple configurator | 10% | 10 | 35 EUR |
| Site with configurator + trade portal | 12% | 8 | 28 EUR |
These rates are 2026 estimates for B2B construction. They show the configurator is not decoration: it cuts acquisition cost by a factor of two to five, because a prospect who has already chosen range and dimensions is committed.
Timeline, hosting and recurring costs
Allow 8 to 12 weeks for a showcase site with technical sheets and 12 to 16 weeks with a configurator, the time needed to formalise fabrication rules (min and max sizes, glazing compatibility, installation options). Collecting technical sheets and BIM objects from your system supplier (Schüco, Reynaers, Aliplast) is often the real bottleneck.
| Recurring item | 2026 annual cost (EUR excl. VAT) |
|---|---|
| High-performance hosting + CDN | 400 to 1,100 |
| Maintenance and security updates | 1,500 to 4,200 |
| Technical sheet and price updates | 800 to 1,800 |
| Google Ads campaign (media budget) | 6,000 to 18,000 |
| Monthly SEO retainer | 4,200 to 10,800 |
Mini case study
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Ciaran, managing director of a 25-employee aluminium window manufacturer near Dublin, currently receives 12 quote requests a month, 4 of them usable. He invests 26,000 EUR excl. VAT in a site with filterable technical sheets, BIM and a simple configurator, offset by a 9,000 EUR Digitalisation Voucher, so 17,000 EUR net, plus 900 EUR a month in Google Ads.
At an average CPC of 3.50 EUR, 900 EUR buys about 257 clicks. At 10% conversion he gets about 26 requests, versus 5 previously for the same spend at 2%. If he closes 20% of them at an average gross margin of 2,800 EUR per job, that is about 5 jobs and 14,000 EUR of margin per month. The net investment pays back in under two months of commercial activity. This projection is an estimate: it depends on how well sales follows up the requests.
FAQ
Is a configurator essential for a 25-employee manufacturer?
No, but it lifts conversion from roughly 5% to 10% in B2B construction. A simple configurator costs 4,000 to 10,000 EUR excl. VAT and pays back after a handful of signed jobs.
Should we offer BIM objects on the site?
Yes if you target architects and engineering firms, who specify on digital models. Budget 2,000 to 5,000 EUR excl. VAT, often less if your system supplier already provides Revit files.
Can the Digitalisation Voucher fund the website?
It can cover up to 9,000 EUR of eligible digital transformation work, subject to Enterprise Ireland criteria. Check eligibility before signing the agency contract, as retroactive claims are usually refused.
What ad budget should we plan at launch?
A budget of 500 to 1,500 EUR a month on Google Ads covers a 100 km radius around Dublin. At 35 to 70 EUR per lead, that is 10 to 40 requests a month.
Can we publish public prices for windows?
Rarely in full, because every unit is made to measure. Best practice in 2026 is to show "from" indicative prices and keep detailed price lists in the installer trade portal.
Let's scope your project. Tell us about your product ranges, your targets (installers, architects, homeowners) and the tools you need, and we will price the scope, indicative budget and launch timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
