The verdict in three sentences
For a 45-employee aluminium window manufacturer in Berlin, a website with a quote configurator (dimensions, RAL colour, glazing, opening type) costs, as a 2026 order of magnitude, between EUR 15,000 and 28,000 excl. VAT, plus about EUR 4,000 to connect it to the quoting ERP. The goal is not to sell online but to receive actionable requests: moving from 30 to 70 % of requests that can be priced without a callback. At that level, payback falls between 6 and 9 months.
The real problem: requests that are too vague
A standard "Describe your project" form produces messages like "need 3 windows, how much?". The sales engineer has to call back, ask for dimensions, colour, glazing type, new build or renovation. A third of contacts never answer. The configurator guides the installer or homeowner step by step and sends a structured request, ready to price.
| Indicator | Free-text form | Guided configurator (order of magnitude) |
|---|---|---|
| Requests priced without a callback | 30 % | 65 - 75 % |
| Qualification time per request | 25 - 40 min | 5 - 10 min |
| Time to send the quote | 5 - 8 days | 1 - 2 days |
| Requests abandoned after callback | 30 - 35 % | 10 - 15 % |
| Installer vs homeowner split identified | no | yes, separate journeys |
| Data usable for marketing | weak | products, colours, cities |
What the budget covers
| Work package | 2026 budget (EUR excl. VAT) | Detail |
|---|---|---|
| Industrial company website (15-25 pages) | 6,000 - 10,000 | Product ranges, projects, certifications, hiring |
| Product configurator | 6,000 - 12,000 | Windows, doors, sliding doors, dimension constraints |
| RAL colour and finish preview | 1,500 - 3,000 | Colour chart, visual preview |
| Professional installer area | 1,500 - 3,000 | Discounts, history, grouped requests |
| Quoting ERP connection | 4,000 | Automatic transfer of configurations |
| Total | 19,000 - 32,000 | 10 to 14 weeks |
The configurator applies manufacturing rules: minimum and maximum widths and heights per range, glazing and opening compatibility, security options. It can show an indicative price range or stay in "request a quote" mode if sales policy requires it. Many manufacturers choose a range for homeowners and a precise quote for installers.
Price range or precise quote: choosing your strategy
| Option | Advantage | Risk | Suited to |
|---|---|---|---|
| No price shown | protects margin and installer network | fewer homeowner requests | 100 % B2B manufacturers |
| Indicative range | qualifies budget from the start | gap with final price | mix of installers and homeowners |
| Precise price from the ERP | instant quote | complexity, risk of rule errors | highly standardised ranges |
| Price for logged-in installers only | builds network loyalty | pro area development | networks of 50+ installers |
Mini case study
Lukas, sales director at an aluminium window manufacturer in Berlin, receives 60 requests a month. With the configurator, the share of priceable requests rises from 30 to 70 %, or 24 more actionable requests each month. With a 15 % conversion rate and an average order of EUR 4,500 excl. VAT, that means 3.6 orders and EUR 16,200 of extra revenue a month. At a 20 % net margin, the gain is about EUR 3,240 a month. A EUR 24,000 project (EUR 20,000 for the site and configurator, EUR 4,000 for the ERP connection) pays back in just over 7 months.
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FAQ
How much does a window configurator cost in 2026?
As an order of magnitude, EUR 6,000 to 12,000 excl. VAT for the configurator alone, depending on the number of ranges and rules. With the website and ERP connection, the total budget sits between EUR 19,000 and 32,000.
Should the configurator show a price?
It is not mandatory. An indicative range for homeowners and a precise quote for installers suits most manufacturers that make 40 to 70 % of their revenue with professionals.
Can our quoting ERP receive the configurations?
Most window and door ERPs accept a structured import or offer an API. The connection costs around EUR 4,000 and removes re-keying, saving 10 to 15 minutes per request.
How long does it take to launch the site and configurator?
Allow 10 to 14 weeks, including 2 to 3 weeks to formalise manufacturing rules with the design office. A test with 5 partner installers before public launch limits errors.
Does the configurator help SEO?
Indirectly: range pages and project pages by city attract local searches. A monthly SEO package, from 100,000 FCFA (about EUR 150) per month with our SEO packages, can extend the effect.
Let's scope your project. Send us your product ranges, request volume and ERP: we will price the site, configurator and connection, with a 10 to 14 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
