The verdict in three sentences
A Berlin aluminium joinery manufacturer that wants to capture requests from installers and homeowners needs a premium site with a simple configurator, priced at EUR 3,050 to 5,340 excluding VAT with Kolonell and delivered in 5 to 8 weeks. The configurator does not replace your engineering office: it qualifies the request (opening type, dimensions, finish, timing) so your sales team calls back with a realistic price. With a home improvement lead costing EUR 25 to 60 on Google Ads, every request the site captures for free directly lowers your acquisition cost.
What an aluminium manufacturer's site must include
A manufacturer's site serves two audiences with opposite expectations. Installers and reseller joiners look for technical sheets, thermal performance (Uw, g value) and production lead times. Homeowners look for completed projects, a price range and a nearby installer. The site must route each one from the home page.
| Site block | Audience | Key content | Indicative budget share |
|---|---|---|---|
| Range pages | Installers and homeowners | Windows, sliding doors, doors, conservatories, pergolas, with photos and performance | 25 % |
| PDF technical sheets | Installers, architects | Sections, Uw, air and water tightness class, RAL colours, open or gated download | 10 % |
| Dimension simulator | Homeowners | Width, height, opening type, finish, request submission | 25 % |
| Catchment area | Homeowners | Map of Berlin and Brandenburg, partner installer network | 10 % |
| Trade area | Reseller installers | Terms, production lead times, account opening form | 15 % |
| SEO, performance, launch | All | Local pages, markup, optimised images, conversion tracking | 15 % |
The simulator should not display a firm price: in aluminium, pricing depends too much on options (glazing, motorisation, installation). It shows an indicative range and sends a complete request, which is enough to double the useful callback rate compared with an empty contact form.
Comparing the quotes you receive
Price gaps between providers come mostly from the simulator and how technical sheets are managed. Here are 2026 benchmarks to compare.
| Provider | 2026 budget excl. VAT | Timeline | Simulator included | Technical sheets managed by you |
|---|---|---|---|---|
| WordPress freelancer | EUR 2,500 to 5,000 | 6 to 10 weeks | Generic plugin | Often manual |
| Kolonell Premium | EUR 3,050 to 5,340 | 5 to 8 weeks | Yes, custom | Yes, through the CMS |
| Regional agency | EUR 6,000 to 14,000 | 8 to 14 weeks | Yes, sometimes optional | Yes |
| Home improvement lead platform | EUR 0 for a site, EUR 25 to 60 per lead | Immediate | No | No |
| Google Ads alone, no optimised site | EUR 1,000 to 3,000 per month | Immediate | No | No |
The Kolonell price follows the 2026 Premium grid, 2,000,000 to 3,500,000 FCFA. If you also run campaigns, ad campaign setup costs 100,000 FCFA (about EUR 150), excluding media budget. Standard maintenance, recommended for a site with a simulator, costs 75,000 FCFA per month, about EUR 110.
Mini case study
Katrin, sales director of a 35-person aluminium joinery manufacturer near Berlin, currently buys 40 leads a month on a home improvement platform at EUR 45 each, EUR 1,800 a month.
She orders a Premium site at EUR 4,800 with a simulator. If the site generates 15 qualified organic requests a month after 6 months, she can cut lead purchases by the same amount: 15 × EUR 45 = EUR 675 saved per month. Subtract EUR 110 of monthly maintenance, the net gain is EUR 565 a month and the investment pays back in about 8.5 months. This is an estimate: it assumes enough local traffic and fast sales follow-up.
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FAQ
How much does a website for an aluminium joinery manufacturer cost in Berlin?
With Kolonell, a Premium site with a simulator costs EUR 3,050 to 5,340 excluding VAT. Regional agencies typically quote EUR 6,000 to 14,000 for a comparable scope.
Can the simulator show a price?
It can show an indicative range, for example EUR 900 to 1,400 for a standard two-casement window, but not a firm price. The full request is then passed to your team.
How long to launch the site?
Allow 5 to 8 weeks, including 1 to 2 weeks to gather technical sheets and project photos. A catalogue of more than 80 products can add a week.
Can technical sheets be restricted to professionals?
Yes, downloads can go through a short form (company, VAT number, email). You build a base of prospective installers, useful for sales follow-up.
Should we keep buying leads?
For the first 4 to 6 months, yes, while local rankings grow. After that you can gradually reduce this spend based on measured organic request volume.
Let's scope your project. Send us your ranges and catchment area: we will price a Premium site with a simulator between EUR 3,050 and 5,340, delivered in 5 to 8 weeks. Detailed quote within 48 h via our quote form. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
