Aluminium Joinery Manufacturer Website: Winning Architects and Specifiers in 2026

The verdict in three sentences

For an aluminium windows and curtain wall manufacturer with 45 staff and around 9 million EUR in revenue, the website should become a specification tool: a BIM library, downloadable technical data sheets and 30 to 60 project references. Kolonell builds this type of site for 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, while a European or UK agency typically charges 8,000 to 20,000 EUR or GBP. With an 8 to 12 week timeline, a realistic goal is 15 to 25 qualified enquiries a month.

What architects and specifiers are looking for

An architect writing a specification, or an engineering firm modelling an office building, does not read a sales brochure. Within two minutes they need a thermal performance value (Uw or U-factor), air, water and wind ratings, frame depth, a BIM object for Revit or ArchiCAD and proof that the product has already been installed on a comparable project. If these are missing, they specify the competitor whose site provides them.

The manufacturer's site should therefore be organised by product range and by building type (multi-family housing, offices, schools, refurbishment), with, for each product, a PDF data sheet, a spec clause to paste into the tender documents, certifications and the BIM file. BIM downloads can be open or gated by a light form: name, practice, current project. That form is what turns a visit into a sales lead.

Budget and timeline: options compared in 2026

The 2026 orders of magnitude for a B2B industrial site of this kind show a wide gap between providers. The difference lies mainly in the volume of technical content to structure and the search quality of the product pages.

Premium is the most consistent choice for a 45-person manufacturer that wants weight with specifiers: it structures dozens of references with photos, building type, city and installed product. The site's languages are set in the quote, which matters if you export across borders. Connecting the site to your ERP for production lead times falls under a custom application, from 2,500,000 FCFA (3,810 EUR).

Measuring lead generation

The goal of 15 to 25 qualified enquiries a month only means something if it is measured. Three indicators are enough: BIM downloads with contact details, quote requests through the form, and technical support requests (site visit, sample). A monthly tracking sheet shared with the sales director links every signed deal to its source.

Mini case study

Mark, sales director at an aluminium joinery manufacturer, sees that an average office project is worth 60,000 EUR in windows and doors. His current site generates 4 quote requests a month.

• Target: 12 quote requests a month thanks to the BIM library and references, that is 8 more.
• At a 20 % conversion rate, that means 1.6 extra orders a month.
• 25 % gross margin on 60,000 EUR: 15,000 EUR per order, so 24,000 EUR of extra gross margin a month.
• Premium investment: 5,340 EUR at most, plus 183 EUR a month of maintenance.

Even if the goal is divided by four, a single extra order pays for the site.

FAQ

Do we have to produce the BIM objects ourselves?

No, many manufacturers outsource them to a specialist studio, at a 2026 order of magnitude of 300 to 900 EUR per product family. The website classifies them, makes them findable and tracks downloads.

How many project references should we publish at launch?

Aim for at least 30 references with photos, building type and installed product, then add 2 to 3 a month. A specifier typically looks at 3 to 5 references before contacting a manufacturer.

Can the website replace the printed catalogue?

Largely, yes, as long as each data sheet can be downloaded as an up-to-date PDF. Print savings can reach 3,000 to 8,000 EUR a year for a manufacturer this size.

What timeline should we plan for an industrial site like this?

Allow 8 to 12 weeks, including 3 to 4 weeks to gather and validate the data sheets. That work on the manufacturer's side is often the bottleneck.

Can some documents be restricted to approved installers?

Yes, through a partner area with login, giving access to price lists, installation guides and lead times. This type of area is priced in the quote according to the number of user profiles.

Let's scope your project. Send us your product ranges, the number of data sheets and your project references, and we will define the scope and an 8 to 12 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.