The verdict in three sentences
Buyers of a licensed fintech or digital asset firm in Dublin now ask AI assistants like ChatGPT who is authorised, who holds custody and what incidents have occurred, before they ever open a website. The firms named in those answers share consistent, factual public information: the exact wording of the authorisation, a stable description of the legal entity, third-party mentions and pages that answer due-diligence questions plainly. This is a visibility and accuracy programme, on quote, measured by a dated record of answers to the same questions, and no serious provider can promise that an assistant will recommend you.
What are Dublin buyers really asking AI assistants?
The buying journey of an institutional client or an Irish corporate increasingly starts with a conversation with an assistant. The questions below are representative of what treasury, compliance and partnership teams in the Irish capital now ask.
| Question put to the assistant | Who asks | What the answer needs from you |
|---|---|---|
| Which crypto-asset service providers are authorised under MiCA in Ireland? | Treasury team at an Irish corporate | Exact authorisation wording, legal entity name, link to the register |
| Who provides regulated institutional custody for digital assets in Ireland? | Family office, fund administrator | Custody model, asset segregation, verifiable facts |
| Is this firm regulated by the Central Bank of Ireland? | A client's compliance officer | Same entity name on the site, the register and public profiles |
| Payment institution in Dublin with SEPA Instant and API access for a scale-up | CFO of a SaaS scale-up | Licence type, product pages, public API documentation |
| Has this firm had a security incident or enforcement action? | Institutional due diligence | Dated, honest security page, clear history |
| What are the fees to convert EUR into a stablecoin on a business account in Ireland? | Finance director at an SME | Public, current fee schedule |
| Which Dublin fintechs passport services into Germany and France? | Partnerships lead at a European bank | Passporting statement, list of countries |
| Who runs this firm and what is the team's background? | Investor, credit committee | Factual team pages, verifiable careers |
What these questions share: they are about verifiable facts, not sales promises. An assistant that cannot find those facts stated consistently will cite a better-documented competitor, or worse, repeat outdated information.
Why some fintechs appear and others do not
The first factor is entity consistency. Many Dublin firms have changed status in recent years: an earlier anti-money-laundering registration, then a MiCA authorisation, sometimes a new name after a funding round. If the site, old press releases and professional profiles still describe the former status, assistants blend the two and may present the firm as unauthorised.
The second factor is third-party presence: the Irish business press, specialist payments and crypto media, industry associations and public registers. Assistants lean on those sources to confirm what your site says. The third is the quality of factual pages: authorisation, custody, security, fees and countries served, each readable in thirty seconds. Then come structured data (legal name, address, links to official profiles) and freshness: a security page dated 2023 carries little weight against a 2026 press article.
Regulation frames all of this work. Marketing communications on crypto-assets under MiCA must be fair, clear and not misleading, identifiable as marketing and consistent with the white paper where one exists; risk warnings stay visible and no promise of returns is acceptable. Any audience measurement must respect GDPR and the Data Protection Act 2018, supervised by the Data Protection Commission. This is not legal advice: every page you change goes through your compliance function before publication.
What the work covers and what it costs on the market
Optimising for AI assistants is a young market: prices vary widely and the ranges below are a 2026 ballpark, drawn from typical quotes by finance-focused agencies in Ireland and the UK.
| Work area | Scope in broad terms | 2026 ballpark (EUR, excl. VAT) |
|---|---|---|
| Initial diagnostic | 30 to 50 questions tested, answer accuracy, sources cited | 2,500 to 6,000, one-off |
| Entity consistency | Aligning the site, registers and public profiles | 1,500 to 4,000, one-off |
| Factual pages | Authorisation, custody, security, fees, countries, compliance review included | 4,000 to 12,000, one-off |
| Structured data | Markup for the organisation and its services | 1,000 to 3,000, one-off |
| Third-party presence | Specialist media relations, associations, expert contributions | 2,500 to 8,000 per month |
| Answer monitoring | Dated monthly record, alerts on inaccurate information | 800 to 2,500 per month |
For a mid-sized fintech, a realistic first year sits between 10,000 and 40,000 EUR, depending on how many pages need rewriting and how ambitious the third-party effort is. At Kolonell, this kind of engagement is on quote, after a diagnostic.
How to measure without fooling yourself
The only honest measure is a dated record: the same bank of questions put to assistants at a fixed interval, answers archived, then compared.
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| Indicator | What it shows | Frequency |
|---|---|---|
| Share of answers naming the firm | Presence in market answers | Monthly |
| Accuracy of the authorisation described | Reputation and compliance risk | Monthly |
| Fees and countries cited correctly | Quality of factual pages | Monthly |
| Outdated statements detected | Information debt to fix | Monthly |
| Sources the assistant cites | Third parties that really matter | Quarterly |
| Inbound enquiries mentioning an assistant | Commercial effect | Quarterly |
Mini case study
Illustrative example: Liffey Ledger Partners, a fictional authorised crypto-asset service provider in Dublin, targets corporate treasuries. At the first record, the firm appears in 6 answers out of 40, or 15%, and 3 of those 6 describe it with its former status. Budget committed: diagnostic 4,500 EUR, rewrite of ten factual pages 8,000 EUR, monitoring at 1,500 EUR a month for 9 months or 13,500 EUR, a total of 26,000 EUR over ten months. The leadership team sets a checkpoint: if the share of accurate answers has not moved after six months, the third-party effort is reviewed.
FAQ
Can a firm pay to be recommended by ChatGPT?
No, there is no paid placement inside assistant answers. The work makes public information accurate and consistent, which raises the odds of being cited without ever guaranteeing it. Be wary of any offer that promises a recommendation.
How long before changes show up in answers?
As a ballpark, allow 2 to 6 months for corrections on your own site, longer for third-party presence. A monthly record on 30 to 50 questions tracks the trend without hasty conclusions.
Are our rewritten pages marketing communications?
Often yes, and they must then meet the requirements that apply to crypto-asset or financial services communications. Plan a compliance review of every page, usually 1 to 2 weeks in the schedule.
What budget should a Dublin fintech plan for?
As a 2026 ballpark, 10,000 to 40,000 EUR in the first year depending on scope. A diagnostic alone sits around 2,500 to 6,000 EUR and is enough to decide.
How do we know if assistants say false things about us?
By asking the same questions regularly and archiving the answers with their date. An answer that misstates your authorisation status is the first thing to fix.
Find out how AI assistants describe your firm. We record what AI assistants like ChatGPT say today about your authorisation, fees and team, then price the corrections worth making. Request a diagnostic quote: reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
