The verdict in three sentences
In Dublin, a head of real estate looking for 3,000 sq m of offices in the Docklands, or an investor studying logistics around the M50, increasingly puts the first question to an AI assistant like ChatGPT. The firms that get cited are those whose public information is precise, current and corroborated: sectors covered, published market research, named team, transactions only where public. This work is steered with a dated record of the answers, and no honest provider promises a recommendation.
The questions commercial property clients in Dublin ask
Three audiences question AI assistants, with very different questions. The table below gives realistic examples.
| Audience | Typical question put to an AI assistant | What must exist to be cited |
|---|---|---|
| Occupier (tech, pharma) | Which firms help find 2,000 to 5,000 sq m of offices in Dublin 2 and Dublin 4? | Tenant representation page, areas covered, team |
| Occupier | Who can advise us on a lease renegotiation in Dublin? | Described service, process, contact person |
| Landlord | Which advisory lets refurbished office buildings in Dublin city centre? | Real current listings, agency page |
| Institutional investor | Which advisers publish research on the Dublin logistics market? | Dated research, methodology, authors |
| Overseas investor | How do you invest in Irish logistics property and with which adviser? | Factual explainer pages in plain English |
| CFO | Which firm values commercial assets in Dublin? | Valuation service, qualifications actually held |
| Retail landlord | Who knows the Grafton Street retail market? | Market notes, public references |
Why a firm gets cited, or missed
AI assistants like ChatGPT corroborate sources. A capable firm with a quiet online footprint slips under the radar. The factors that matter most:
- Consistency: same company name, same address, same licence number everywhere (site, directories, profiles). In Ireland, property services providers fall under the Property Services Regulatory Authority (PSRA): displaying the licence actually held adds credibility.
- Factual pages: one page per service (tenant representation, agency, investment, valuation) with scope and areas.
- Published research: quarterly notes on Dublin offices or logistics, dated and signed. This is often the most reused source.
- Third-party mentions: quotes in the Irish business press, conference talks.
- Structured data and freshness: up-to-date properties and pages, listings removed once no longer available.
Never invented transactions or fictional properties: an AI assistant that picks up an error repeats it to buyers who will check.
On forms and contact data, the GDPR and the Data Protection Act 2018 apply, supervised by the Data Protection Commission; the European Accessibility Act also sets accessibility requirements for certain digital services. This is not legal advice.
What the work covers and what it costs
In broad terms: a diagnosis of current AI answers, cleaning up public information, rewriting service and research pages, structured markup, a third-party mentions plan. Kolonell built the website of Orven Properties, a real estate company in Dubai, for instance, which meant dealing with the same need for clarity on properties and services. The market is emerging and prices vary.
| Item | 2026 ballpark | What you get |
|---|---|---|
| One-off diagnosis | 2,000 to 6,000 EUR | 30 to 50 questions tested, report and priorities |
| Service and research page overhaul | 6,000 to 20,000 EUR | Pages by service and asset class |
| Monthly support | 2,500 to 9,000 EUR a month | Content, mentions, updates, tracking |
| Quarterly record only | 800 to 2,500 EUR a quarter | Same questions, answers archived |
| Business press PR | 2,500 to 7,000 EUR a month | Often billed separately |
These ranges reflect typical Irish agency quotes and public rate pages. At Kolonell, this work is on quote.
How it is measured
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The same list of questions is asked on fixed dates, several times, and answers are archived. You track the share of answers citing the firm, the accuracy of what is said (services, areas, team) and the competitors mentioned. You cross-check with inbound enquiries that name an AI assistant as their starting point. Answers vary between sessions: only a trend across several records means anything.
Mini case study
Illustrative example: Liffey Quay Property Advisers, 15 people in Dublin, tenant representation and investment. Baseline: 35 questions asked twice, 70 answers, firm cited 5 times, or 7.1%. After 6 months of quarterly notes and rewritten service pages, 18 citations out of 70, or 25.7%. Hypothetical budget: 4,000 EUR diagnosis plus 6 × 5,000 EUR = 34,000 EUR. Assumption: a single tenant representation mandate on a lease at 1.2 million EUR annual rent, paid at 10% of one year's rent, brings 120,000 EUR in fees.
FAQ
Do heads of real estate really use AI assistants?
Increasingly, to scope a market or build a short list of 3 to 5 firms. The final decision still rests on meetings and references.
How much does a diagnosis cost in Dublin?
As a 2026 ballpark, 2,000 to 6,000 EUR depending on the number of questions and asset classes covered. Monthly support runs from 2,500 to 9,000 EUR.
Should we publish market research?
It is often the most effective lever: a 4 to 8-page quarterly note, dated and signed, gets picked up by the press and by AI assistants.
Can we cite our transactions?
Only those that are public or authorised in writing by the parties. Others can be described without identifying clients.
How long before anything changes?
The first measurable differences often appear within 3 to 6 months, depending on publishing frequency and mentions earned.
Find out how AI assistants describe your firm. We record what AI assistants like ChatGPT tell Dublin occupiers, landlords and investors looking for an adviser today. Request a diagnostic quote: reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
