The verdict in three sentences
For a cooperative union in Ouagadougou, the website is the first audit file an importer in Amsterdam or Hamburg opens before signing a 50 to 300 tonne contract. A budget of 1.5 to 3.5 million FCFA excl. VAT (about 2,300 to 5,300 EUR) covers a French-English site with product sheets, downloadable organic and fair trade certificates and a lot traceability page. The realistic timeline is 6 to 8 weeks, provided certificates, field photos and technical sheets are ready by week two.
What a European buyer checks in three minutes
A shea buyer in Amsterdam or a cashew buyer in Hamburg does not read your story first. They check that you legally exist, that your certifications are valid, that your volumes are credible and that someone answers in English. From the home page, the site must show annual capacity per product, the number of member producers, certifications with their number and expiry date, and a named export contact.
Product sheets are the commercial core. Each sheet shows the technical specification (moisture, impurities, oil content for sesame, KOR for cashew, acidity for shea butter), packaging, the proposed incoterm (FOB Abidjan, FCA Ouagadougou, CIF Rotterdam), the availability window and the matching certificate as a PDF.
| Expected content | Why the buyer looks at it | Recommended format |
|---|---|---|
| Annual capacity per product | Check that a 200 t contract is achievable | Tonnes, 2025-2026 season |
| Organic (EU 2018/848) and Fairtrade certificates | Required by their own customers | PDF + number + expiry date |
| Product technical sheets | Compare with their specification | Table + bilingual PDF |
| Lot traceability | EU deforestation regulation compliance and audits | Lot code, area, collection date |
| Field photos and videos | Proof of real activity | Compressed WebP, 1 to 2 MB max |
| Bilingual export contact | Reply within 24 h expected | Form + WhatsApp + named e-mail |
| References and trade fairs | Credibility (Biofach, SIAL) | Logos and years |
The three budget levels in 2026
Price mainly depends on the number of products, the depth of traceability and the quality of translated content. The figures below are 2026 orders of magnitude seen in Ouagadougou for a provider delivering a site that is fast on mobile connections and editable by your team.
| Level | Budget excl. VAT | Included | Timeline |
|---|---|---|---|
| Essential | 1,500,000 FCFA (about 2,290 EUR) | 8 FR/EN pages, 3 product sheets, PDF certificates, export form | 6 weeks |
| Export | 2,400,000 FCFA (about 3,660 EUR) | 15 pages, 6 product sheets, per-lot traceability page, season news blog | 7 weeks |
| Export Premium | 3,500,000 FCFA (about 5,335 EUR) | Lot search by code, protected buyer area, map of collection zones, advanced English SEO | 8 weeks |
| Professional translation | 150,000 to 400,000 FCFA | Technical agricultural English review | Within the schedule |
| Field photo and video shoot | 250,000 to 600,000 FCFA | 2 days in production areas | Weeks 2 to 3 |
| Maintenance and hosting | 35,000 to 90,000 FCFA per month | Updates, backups, adding lots | Monthly |
The traceability page deserves serious investment. With the gradual application of the EU deforestation regulation, importers increasingly ask for the geographic origin of lots. A simple table published per season (lot code, base cooperative, region, collection date, tonnage) already answers most audit questions.
A 6 to 8 week schedule
Week 1, scoping workshop with the union board and certificate collection. Weeks 2 and 3, field shoot, French copywriting and mockups. Weeks 4 and 5, development, English translation and product sheet integration. Week 6, lot data entry and 3G mobile testing. Weeks 7 and 8 for the Premium level: buyer area, lot search and English SEO on queries such as "organic shea butter supplier Burkina Faso".
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Mrs Ouédraogo, executive secretary of a union of 1,800 women shea producers in Ouagadougou, picks the Export level at 2,400,000 FCFA, plus 300,000 FCFA for the shoot and 200,000 FCFA for translation, i.e. 2,900,000 FCFA excl. VAT (about 4,420 EUR). Her goal is one additional 60 tonne contract of organic shea butter. At an indicative FOB price of 1,600 FCFA per kilo, that contract is worth 96,000,000 FCFA in revenue (about 146,000 EUR). The site therefore costs around 3 % of the value of a single contract, and the margin on such a deal easily covers the investment in the first season.
FAQ
Do we really need an English site if our current buyers speak French?
Yes, since roughly 70 % of organic shea and sesame importers in Northern Europe work in English. The English version costs 150,000 to 400,000 FCFA in translation, less than 15 % of the total budget.
Can we update lots ourselves?
Yes, the admin lets you add a lot in under 5 minutes: code, region, tonnage, date and certificate. A 2 hour training session is included at delivery.
Does the site work well on a slow connection?
Pages are optimised to load in under 3 seconds on 3G, with WebP images of 1 to 2 MB maximum. That matters for your field agents in rural areas as much as for buyers on mobile.
How long before we receive buyer enquiries?
Allow 3 to 6 months for organic English rankings on niche queries. Meanwhile, the site link in your e-mails and at fairs such as Biofach has an immediate effect.
Can you add online payment?
For bulk export, payment goes through letters of credit or bank transfer, so it is not needed. For local sales of small packs, a Wave or Orange Money module can be added for 300,000 to 500,000 FCFA.
Let's scope your project. Send us your product list, certificates and target volumes: we will price the scope, between 1.5 and 3.5 million FCFA excl. VAT, with a 6 to 8 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.