The verdict in three sentences
A custom after-sales ticketing app costs 2.5 to 4 M FCFA (3,810 to 6,100 EUR) at Kolonell in 2026 and ships in 8 to 10 weeks. For 10 agents, its 3-year cost is 5.2 to 6.7 M FCFA (7,930 to 10,210 EUR), against 7,200 to 41,400 USD for a Zendesk-type SaaS depending on the plan. A well-equipped service department cuts the average resolution time by 30 to 50 % as an order of magnitude, which directly protects your maintenance contracts.
Why WhatsApp and spreadsheets break beyond 400 jobs a month
The after-sales director of an HVAC, generator or medical equipment distributor in Miami typically handles 400 to 900 service jobs a month. Requests come in by WhatsApp, phone and email; a dispatcher copies them into a shared spreadsheet, calls the technician, then follows up with the customer. The result: forgotten tickets, no history per machine, and no way to prove a contractual response time to a key account.
The app has to centralise every request into a single ticket, route it to the right technician by area (Downtown, Doral, Hialeah, Brickell, Broward) and measure every step.
| Feature | What it does | Expected gain (order of magnitude) |
|---|---|---|
| Multichannel ticket creation | web form, email and WhatsApp link into the same ticket | zero lost requests |
| Standard statuses | new, assigned, en route, waiting for part, resolved, closed | shared visibility for customer and team |
| SLA per contract | response times of 4 h, 24 h or 72 h by customer | alerts before breach |
| History per unit | serial number, warranties, past jobs | 20 to 30 % faster diagnosis |
| Mobile technician app | photos, customer signature, parts used | paperless service report |
| Customer notifications | SMS or WhatsApp on each status change | 40 to 60 % fewer follow-up calls |
| Management reports | volumes, times, SLA compliance per technician | factual weekly steering |
3-year cost for 10 agents: custom build versus SaaS
International ticketing tools charge per agent per month. Field features (spare parts, technician location, contract SLAs) usually require the most expensive plans, so the bill grows quickly with the team.
| 3-year item, 10 agents | Entry SaaS (20 USD) | Full SaaS (115 USD) | Kolonell app |
|---|---|---|---|
| Upfront cost | 0 USD | 0 to 900 USD setup | 2.5 to 4 M FCFA (3,810 to 6,100 EUR) |
| Monthly cost | about 200 USD | about 1,150 USD | Standard maintenance 75,000 FCFA (110 EUR) |
| Total over 36 months | about 7,200 USD | about 41,400 USD | 5.2 to 6.7 M FCFA (7,930 to 10,210 EUR) |
| Extra agents | +20 USD per agent per month | +115 USD per agent per month | no licence surcharge |
| Parts and warranty tracking | absent | paid add-ons | included |
| WhatsApp and SMS notifications | third-party add-ons | third-party add-ons | included |
| Data ownership | with the vendor | with the vendor | with you |
The entry SaaS plan stays cheaper, but it covers neither field work, contract SLAs nor parts. Once you need the feature level of a full plan, the custom build costs three to four times less over three years and does not penalise team growth.
Delivery plan in 8 to 10 weeks
Week 1: mapping the service process, statuses, SLA rules. Weeks 2 to 7: building the back office, technician app and notifications. Week 8: importing spreadsheet history and acceptance testing with two pilot technicians. Weeks 9 and 10: training, go-live and adjustments. Standard maintenance at 75,000 FCFA (110 EUR) a month then covers fixes, security and small changes.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Carlos runs after-sales for an HVAC distributor in Miami: 650 jobs a month, 10 agents and technicians. Assumption: the app saves 12 minutes of coordination per job, or 130 hours a month. At a loaded hourly cost of 35 USD, that is 4,550 USD a month. For an app at 3,200,000 FCFA (4,880 EUR) plus 110 EUR monthly maintenance, the investment pays back in under two months on this assumption, before counting avoided SLA penalties.
FAQ
How much does an after-sales ticketing app cost?
At Kolonell, 2.5 to 4 M FCFA (3,810 to 6,100 EUR) for an app with back office, technician app and notifications. A wider scope with parts inventory and invoicing moves into the 4 to 7 M FCFA band (6,100 to 10,670 EUR).
Can customers keep using WhatsApp?
Yes, customers keep writing on WhatsApp and each conversation is attached to a numbered ticket. Status notifications also go out by WhatsApp or SMS, cutting follow-up calls by 40 to 60 %.
How are SLA deadlines handled?
Each customer contract carries its response time (for example 4 h, 24 h or 72 h). The app alerts the dispatcher before a breach and computes the monthly compliance rate per customer.
Does the technician app work with weak coverage?
Yes, it stores photos and signatures offline and syncs as soon as the network returns. It stays usable on slow mobile connections, in basements and plant rooms included.
Can we import our spreadsheet history?
Yes, importing the last 12 to 24 months of jobs is planned in week 8. Each unit's history is then available immediately by serial number.
Let's scope your project. Share your job volume, SLA contracts and field organisation: we price the app within the 2.5 to 4 M FCFA range with an 8 to 10 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33 or request a free quote.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.