The verdict in three sentences
A custom after-sales ticketing app for a manufacturer runs between 18,000 and 40,000 EUR in 2026. It centralizes tickets, warranties, spare parts and a knowledge base, where requests get lost today between emails and spreadsheets. The typical gain: roughly a 30% drop in average resolution time and after-sales that becomes traceable and steerable.
The components of structured after-sales
The core is ticket management (categorization, priority, assignment, SLA). Add a client portal to report a fault, warranty management, parts tracking and a knowledge base that deflects recurring requests.
| Module | 2026 range (EUR) | Timeline |
|---|---|---|
| Ticket management & SLA | 5,000 - 10,000 | 3-5 weeks |
| After-sales client portal | 4,000 - 9,000 | 3-5 weeks |
| Warranty management | 3,000 - 7,000 | 2-4 weeks |
| Parts & stock tracking | 3,000 - 8,000 | 2-4 weeks |
| Knowledge base | 3,000 - 6,000 | 2-3 weeks |
| Total project | 18,000 - 40,000 | 3-5 months |
Custom app vs generic helpdesk
An off-the-shelf helpdesk (Zendesk, Freshdesk) handles tickets well but manages warranties, parts and product links poorly. Custom aligns after-sales with your bill of materials and serial numbers.
| Criterion | SaaS helpdesk | Custom after-sales app |
|---|---|---|
| Upfront cost | 0 - 3,000 EUR | 18,000 - 40,000 EUR |
| 3-year cost (10 agents) | 18,000 - 40,000 EUR | 23,000 - 48,000 EUR |
| Warranty & serial management | Absent / add-on | Native |
| Spare parts tracking | Limited | Full |
| Product/BOM link | Weak | Strong |
| Timeline | Immediate | 3-5 months |
Mini case study
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Karim, after-sales manager at an equipment manufacturer in Toronto, handles 650 tickets/month with 6 agents. Average resolution time is 48 minutes, i.e. 520 hours/month at a 34 EUR loaded cost, about 17,680 EUR/month. A 30% drop brings it to 34 minutes: 368 hours/month, i.e. 12,512 EUR. Monthly saving: 5,168 EUR. On a 32,000 EUR project, ROI is reached in a little over 6 months, before counting the effect on customer satisfaction.
FAQ
Why not just use a standard helpdesk? A helpdesk handles conversations, not your product. As soon as you must link a ticket to a serial number, a warranty and a part, custom saves considerable time and avoids coverage errors.
Is the knowledge base really useful? Yes: well maintained, it deflects 15 to 30% of recurring requests via self-service, directly cutting the ticket volume agents must handle.
Can warranties be managed automatically? The app checks purchase date and coverage when a ticket opens, and flags whether the work is under warranty or billable. This module is 3,000 to 7,000 EUR.
How long to production? 3 to 5 months for the full scope. A tickets + client-portal base can be live in 6 to 8 weeks for about 13,000 EUR.
What annual maintenance cost? Around 15% of build cost, i.e. 2,700 to 6,000 EUR per year, covering hosting, changes and technical support.
Let's scope your project. Give us your ticket volume, warranty handling and client-portal needs: we will scope an after-sales app between 18,000 and 40,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
