The verdict in three sentences
In 2026, an aesthetic and cosmetic clinic website redesign in St Helier, Jersey usually costs £5,000 to £15,000 with an island agency, against £3,900 (Growth) or £6,900 (Premium) at Kolonell, with booking integrations on quote. The most underestimated line is neither design nor build: it is sorting the existing content, aftercare guides, consultation FAQs and blog posts built up over years. A clear method (keep, rewrite, drop with a redirect) and 3 to 4 weeks of build once content is ready prevent lost visits and the republication of text the clinic would no longer sign.
What should happen to existing content?
A St Helier clinic that has published for several years often carries dozens of secondary pages. Each content type follows its own rule.
| Content type | Typical volume | Triage rule | Rework effort |
|---|---|---|---|
| Treatment pages | 8 to 15 | Keep the URL if it gets traffic, rewrite the copy | High, compliance review |
| Aftercare guides | 10 to 20 | Rewrite, have the relevant practitioner approve | Medium |
| Consultation FAQs | 10 to 30 questions | Merge duplicates, one FAQ per treatment | Low |
| Blog posts | 30 to 80 | Keep those with visits, drop the rest with a 301 | Varies |
| Price list | 1 to 3 pages | Update, move from PDF to HTML | Low |
| Practitioner pages | 2 to 6 | Qualifications and registrations checked by the clinic | Low |
A blog post with no visits for 12 months and no inbound links can go, provided its URL redirects to the closest treatment page. An aftercare guide, even a little-visited one, still helps patients: it is rewritten, never dropped without the practitioner's view.
What budget should you plan in Jersey in 2026?
Figures are a 2026 ballpark, excluding GST, based on typical agency quotes and public agency rate pages.
| Provider | Full redesign | Content triage and rewriting | Stated timeline |
|---|---|---|---|
| St Helier agency, bespoke | £7,000 to £15,000 | Often billed separately, £800 to £2,500 | 8 to 12 weeks |
| Theme-based agency | £3,500 to £7,000 | Rarely included | 5 to 8 weeks |
| Freelancer | £1,500 to £4,500 | Not included | 4 to 8 weeks |
| Kolonell Starter | £2,300 | Main pages written natively | 3 to 4 weeks |
| Kolonell Growth | £3,900 | Treatment pages, guides and FAQs, 301 plan | 3 to 4 weeks |
| Kolonell Premium | £6,900 | The multilingual tier, languages set in the quote | 3 to 4 weeks |
Every tier includes a project manager reachable in Jersey hours, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Rewriting a large blog archive can be priced separately, on quote. More detail on the international offer.
Which risks, and how do you control them?
- Lost visits: inventory every URL, build a 301 redirect map, submit the sitemap in Search Console on launch day, monitor 404 errors for 2 weeks.
- Page compliance: health regulation and medicines advertising in Jersey should be checked with the clinic's adviser. In practice, pages describe the consultation and the practitioner, never a prescription-only medicine as a product; no before/after images without written consent, no editing, no promise of results and no superlatives.
- New service: a hair restoration page presents the consultation with a qualified surgeon, whose qualifications the clinic verifies, without promising outcomes.
- Data: the Data Protection (Jersey) Law 2018 applies, overseen by the Jersey Office of the Information Commissioner. Forms limited to name, contact and treatment of interest; never medical history or photos in an open form; pixels reviewed with the adviser.
- Timing: go live outside the weeks before summer and the festive season; Google Business Profile and opening hours aligned on the same day.
This is not legal advice.
On quote: online booking, deposits, consultation photo upload, CRM, and Pabau or Phorest type tools, embedded or linked.
Questions to ask: who decides the fate of each post? Who reviews the aftercare guides? Are all dropped URLs redirected?
When an island agency is the better fit: if you want regular on-site photo and video production, or a provider who also runs your local campaigns in face-to-face meetings.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example: Seaholly Skin & Hair Clinic, a fictional St Helier clinic adding hair restoration consultations led by a qualified surgeon. Its site has 96 URLs: 9 treatment pages, 14 aftercare guides, 11 FAQ pages and 62 blog posts.
| Step | Calculation | Result |
|---|---|---|
| Triage of 96 URLs | 96 x 6 minutes | About 9.6 hours |
| Content kept as is | 20 URLs | 0 redirects |
| Content rewritten | 26 URLs | 26 x 15 min of practitioner review, 6.5 hours on the clinic side |
| Content dropped | 50 URLs | 50 301 redirects |
| Budget | Growth £3,900 + 33 x £85 (market assumption; Kolonell maintenance after the 3 included months on quote) | £3,900 + £2,805 = £6,705 over 3 years |
The real hidden cost sits with the clinic: 6.5 hours of practitioner review, to schedule before the build starts.
FAQ
Should old blog posts be deleted?
Only those with no visits or inbound links for about 12 months. Each gets a 301 redirect, for example 50 lines for 50 posts.
How long does content triage take?
Allow about 6 minutes per URL, so 10 hours for a 100 page site. Practitioner review comes on top, on the clinic side.
Do aftercare guides need review?
Yes, each guide is approved by the relevant practitioner before publication. Plan 15 minutes per guide, so 3.5 hours for 14 guides.
What does a Kolonell redesign cost?
Starter £2,300, Growth £3,900, Premium £6,900, each delivered in 3 to 4 weeks with 3 months of support. Booking and integrations stay on quote.
When should a Jersey clinic go live?
Ideally in March, April or September. Keep 2 weeks of margin to fix redirects.
Let's scope your project. Send us your page list and your new service, and we will price the content triage and redesign between £2,300 and £6,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
