The verdict in three sentences
For a medical aesthetics clinic in Quebec City, a successful redesign starts with accurate practitioner profiles: who is a dermatologist, who is a nurse, who performs which treatment, with which licence number. Agencies in the region quote a 2026 ballpark of USD 11,000 to 26,000, while Kolonell offers $2,900 (Starter), $4,900 (Growth) and $8,900 (Premium, the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks once content is ready. The risks to scope upfront are losing pages that already rank, compliance of treatment copy and the requirements of Law 25.
Why do practitioner profiles trigger the redesign?
In Sainte-Foy, Sillery or Montcalm, clients seeking a laser treatment or a medical skin treatment want to know who will see them. Yet many sites show a generic team, with no professional titles and no split of procedures. Typical signals:
- a "Team" page with first names and photos but no mention of the professional order;
- treatments attributed to "our experts" without saying physician, nurse or aesthetician;
- no careers page, although the clinic is looking for nurse injectors or laser therapists;
- a machine-translated English version that makes clinical rigor look doubtful;
- treatment pages written like promotions, with superlatives.
The table below is the template for each profile. The clinic checks every line before launch.
| Role | Information shown | Checked by |
|---|---|---|
| Dermatologist, medical director | Name, specialty, member of the Collège des médecins du Québec, treatments she supervises | The physician herself |
| Clinical nurse | Name, title, member of the Ordre des infirmières et infirmiers du Québec, treatments performed | The nurse and the medical director |
| Laser therapist | Name, training, devices used, described generally | The medical director |
| Aesthetician | Name, training, non-medical treatments only | The clinic manager |
| Coordinator | Name, reception and booking role | The clinic manager |
| Open position | Title, professional order membership required, how to apply | Management |
What budget for a redesign in Quebec City?
2026 ballpark ranges based on typical agency quotes and public agency rate pages, converted approximately (CAD 1 ≈ USD 0.72).
| Option | Amount | Languages | Profiles and careers page |
|---|---|---|---|
| Regional freelancer | CAD 5,000 to 12,000, or USD 3,600 to 8,600 | French, English optional | Often written by the clinic |
| Quebec City agency, standard redesign | CAD 15,000 to 25,000, or USD 10,800 to 18,000 | French, English billed extra | Included |
| Quebec City agency, redesign with branding | CAD 25,000 to 36,000, or USD 18,000 to 25,900 | French and English | Included, with photo shoot |
| Kolonell Growth | $4,900 | French | Included, native copywriting |
| Kolonell Premium | $8,900 | Multilingual tier, languages set in the quote | Included, native copywriting |
Every tier includes a project manager reachable in your time zone and 3 months of support. Still on quote: online booking, deposits, consultation photo upload, CRM and clinic software (Pabau, Zenoti or Fresha type tools), and an applicant portal connected to HR software. Details on the international offer page.
What timeline and which risks?
Week 1: URL inventory, list of treatment pages (laser, medical facials, injectables described generally, hair removal) and profiles. Week 2: copywriting and sign-off by the medical director. Week 3: design, build, photos. Week 4: 301 redirect map, launch, Search Console check, then 6 weeks of follow-up.
Risks and mitigation:
- Lost ranking pages: every old treatment or price URL gets a 301 redirect to the matching page.
- Medical advertising: the physicians' Code of ethics governs advertising; Health Canada restricts advertising prescription drugs to the public. Pages describe the consultation and the practitioner, never a branded product, with no guaranteed results or "painless" style claims. Before and after images only where rules allow, with written consent and no editing. The clinic checks with its adviser.
- Law 25: the Quebec law notably requires publishing a privacy policy and the contact details of the person in charge of personal information protection; tracking pixels on treatment pages are reviewed with that person. The public form asks only for name, contact details and treatment of interest. PIPEDA and CASL (email) complete the frame.
- Language: the Charter of the French language requires French to be available; English comes as a complement, never as a replacement.
- Season: launch in March or October, outside the summer and holiday peaks.
This is not legal advice.
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When is a Quebec City agency the better choice?
If the clinic wants a team video shoot, regular in-person meetings and an ad campaign managed locally, a Quebec City agency at USD 18,000 or more is justified. Questions to ask: who checks the licence numbers shown? Is the 301 map delivered in writing? Is the English version written by a native speaker? Who reviews pixels with the Law 25 privacy officer? What does maintenance cost after delivery?
Mini case study
Illustrative example: "Clinique Peau Lumière des Ormeaux", a dermatologist-led skin clinic in Sainte-Foy offering laser and medical facials, with two nurses and one aesthetician. It is weighing Growth at $4,900 (French only) against Premium at $8,900 (the multilingual tier, languages set in the quote) to welcome English-speaking visitors. Difference: 8,900 - 4,900 = USD 4,000. Sign-off on 5 profiles: 45 minutes each, or 3 hours 45 minutes of physician time. An agency quote of CAD 30,000 is about USD 21,600; even on Premium, the gap is about USD 12,700.
FAQ
Should each practitioner's licence number be displayed?
It is good practice for members of a professional order; the clinic checks what its order requires or allows. Plan 30 to 45 minutes of sign-off per profile.
Does the site have to be in French and English?
French must be available; English is optional. Premium, at $8,900, is the multilingual tier with languages set in the quote.
How long does the redesign take?
3 to 4 weeks with Kolonell once copy and photos are approved. Search Console follow-up then runs for 6 weeks.
Can the careers page receive applications?
A simple form with CV upload is included in the $4,900 Growth tier. A portal connected to HR software is priced on quote.
What about old price pages?
They keep their URL or get a 301 redirect to the new price page. For a clinic, 10 to 25 URLs are often concerned.
Let's scope your project. An aesthetic clinic redesign built around verified practitioner profiles, from $4,900 to $8,900, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
