The verdict in three sentences
For an aesthetic and cosmetic clinic in Ottawa, a serious redesign sits in 2026 between USD 4,900 (Growth) and USD 8,900 (Premium) on the Kolonell fixed grid, with booking and deposit payments quoted separately. A clinic site in the Glebe or Westboro lives off a handful of treatment pages that already rank: losing them during the redesign costs more than the project itself. The second workstream is content compliance: Ontario regulatory college advertising rules, prescription-only medicines, before/after photos and forms that collect only the minimum.
When does a redesign become necessary?
Ottawa clinics that contact us often describe the same situation: a site built around an old treatment list, pages added for each new laser device without structure, seasonal promotions never taken down, and a mobile journey where the booking button disappears under a chat window. Then there is language: in Ottawa, part of the clientele from Kanata to the ByWard Market is francophone, and a machine-translated French version hurts credibility.
Three simple questions help decide. Can you remove an expired offer in under five minutes? Does every practitioner listed show up-to-date registration details? Does the contact form ask for detailed health information? Two noes and one yes justify a redesign.
What should you budget, line by line?
Local amounts are a 2026 ballpark from typical agency quotes and public agency rate pages, converted approximately into USD (CAD 1 ≈ USD 0.72). Kolonell prices are fixed, in USD.
| Line item | Ottawa local agency | Freelancer | Kolonell |
|---|---|---|---|
| Full redesign, one language | CAD 15,000 to 28,000 (≈ USD 10,800 to 20,200) | CAD 5,000 to 12,000 (≈ USD 3,600 to 8,600) | Growth: USD 4,900 |
| English and French redesign | CAD 20,000 to 35,000 (≈ USD 14,400 to 25,200) | Rarely offered | Premium (the multilingual tier, languages set in the quote): USD 8,900 |
| Smaller brochure site | CAD 8,000 to 14,000 (≈ USD 5,800 to 10,100) | CAD 3,000 to 6,000 (≈ USD 2,200 to 4,300) | Starter: USD 2,900 |
| Booking and deposits | Often billed separately | Generic plugin | On quote, embedded or linked |
| Accessibility audit | CAD 2,000 to 6,000 (≈ USD 1,400 to 4,300) | Rare | Good practice built in, external audit on quote |
| Post-launch support | Monthly retainer | Variable | 3 months included, then on quote |
Tier details are on the international offer page. The project manager is reachable in the Eastern time zone, and copy is written in native English and French.
What is a realistic timeline, and what does the clinic provide?
| Phase | Duration | Deliverable | What the clinic provides |
|---|---|---|---|
| Inventory and scoping | 3 to 4 days | URL list, 301 redirect map | Search Console and hosting access |
| Treatment architecture | 3 days | Structure by treatment family | List of treatments actually offered |
| Copy and design | 8 to 10 days | Mockups, English and French copy | Practitioner information |
| Compliance review | 2 to 3 days | Approved copy | Review by the medical director |
| Build and testing | 3 to 4 days | Staging site | Tests of form and booking link |
| Go-live and monitoring | 1 day, then 14 days | Cutover, 404 error checks | Google Business Profile update |
In total, 3 to 4 weeks once content is ready. The step that slips is almost always the medical review: book it in the medical director's calendar on day one.
Which risks need handling before go-live?
Treatment pages that already rank. Laser, skin, injectables or body contouring pages that get traffic are inventoried, each with its 301 redirect, then monitored in Search Console for two weeks.
Advertising and prescription-only medicines. In Canada, advertising prescription-only medicines such as botulinum toxin to the public is restricted: pages describe injectables generally, without featuring brand names. Ontario regulatory colleges, including the College of Physicians and Surgeons of Ontario (CPSO), regulate advertising, notably testimonials. No promise of results, before/after photos only where the rules allow and with consent.
Health data. For health information custodians in Ontario, PHIPA applies, alongside PIPEDA for commercial activity. The public form asks for name, contact and treatment of interest, never medical history. Ad pixels on treatment pages are reviewed with the privacy adviser.
Accessibility. The AODA sets requirements for Ontario organizations above certain thresholds: we build to WCAG and tell you whether an external audit is worth it. This is not legal advice.
Practitioner registration. Each profile shows the exact professional title and the college of registration, checked by the clinic.
When is a local agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you plan monthly in-clinic photo shoots, day-to-day management of ad campaigns in Ottawa or the agency's physical presence at your events, a local agency makes sense. If you need a clean, bilingual, compliant redesign, the fixed grid usually costs two to three times less.
Questions to ask: who writes the French version, and is it a native writer? Who checks advertising compliance? Is the 301 redirect map delivered in writing? Do online deposits go through a certified payment provider?
Mini case study
Illustrative example: Maison Lumen Aesthetics, a fictional Westboro clinic, offers skin care, laser and injectables delivered by one physician and two nurses. Its site has 41 indexed URLs, including 14 treatment pages, in English only.
- Local agency quote for a bilingual version: CAD 28,000, about USD 20,200.
- Kolonell Premium (the multilingual tier, languages set in the quote): USD 8,900, plus an independent local photographer (third-party cost) estimated at CAD 1,500, about USD 1,080. Total: USD 9,980.
- Difference: about USD 10,220. The online deposit module is priced separately, on quote.
Plan: 14 treatment pages rewritten in both languages, 41 URLs redirected or kept, medical review in 2 days.
FAQ
Can we keep our before/after photos?
Only where your regulatory college's rules allow it and with written patient consent. During migration we isolate them on 1 page reviewed by the medical director.
Is a French version mandatory in Ottawa?
Not for a private clinic in Ontario, but a significant share of Ottawa's clientele is francophone. Premium at USD 8,900 is the multilingual tier, with languages set in the quote.
How long will our site be offline?
Usually a few minutes, since the DNS TTL is lowered 3 days before the cutover. The old site stays online during propagation.
Is deposit payment at booking included?
No, booking and deposits are on quote because they depend on your software. They are embedded or linked, rather than a home-built system inside a USD 4,900 site.
What happens after the 3 months of support?
Maintenance is offered on quote. Your domain and hosting logins stay in your name from day 1.
For precise pricing, request a free quote.
Let's scope your project. An Ottawa aesthetic clinic redesign from USD 4,900 to 8,900 depending on languages, in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
