The verdict in three sentences
For an aesthetic clinic in Manama, a redesign is decided less by the design than by content triage: aftercare guides, consultation FAQs and blog posts that already bring in patients from Bahrain and Saudi Arabia. On the Kolonell grid, plan $4,900 on Growth for a single-language site and $8,900 on Premium (the multilingual tier, languages and RTL scope set in the quote) for Arabic and English, delivered in 3 to 4 weeks once content is ready. The main risk is migrating old copy as-is that would no longer pass a compliance review, or deleting ranking pages without a redirect.
What should you keep, rewrite or drop from existing content?
A five or six year old clinic site in Seef or Adliya often holds 40 to 80 pages. Sort them before you ask for any quote. The table gives a typical decision rule, to adapt with your medical team.
| Content type | Typical volume | Typical decision | Reason |
|---|---|---|---|
| Treatment pages (peels, laser, hair removal, body contouring) | 10 to 20 | Rewrite | Describe the consultation and practitioner, remove any medicine named as a product |
| Aftercare guides | 8 to 15 | Keep and review | Useful to patients, but must be revalidated by the practitioner |
| Consultation FAQs | 15 to 30 questions | Merge | Frequent duplicates, answers to align with current practice |
| Blog posts | 10 to 40 | Keep those with traffic, drop the rest | Posts with no visits dilute the site |
| Dated promotions and offers | 3 to 10 | Drop with redirect | Inducements on medical procedures may be restricted |
| Before/after and review pages | 1 to 5 | Pause, then revalidate | Only where local rules allow, with written consent |
Every deleted page that receives traffic gets a 301 redirect to the closest page. The inventory starts from Search Console and a full URL export.
What budget should you plan for a redesign in Manama?
2026 ballpark based on typical local agency quotes, converted to USD. Content migration is often what separates two quotes.
| Provider | Redesign budget | Content migration | Arabic |
|---|---|---|---|
| Local Manama agency | USD 6,000 to 18,000 | Often billed per page | Usually included |
| Regional agency (Dubai or Riyadh) | USD 12,000 to 30,000 | Included, with content strategy | Included |
| Freelancer | USD 1,500 to 5,000 | Copy and paste, no triage | Variable |
| Kolonell Growth | $4,900 | Within the scope set in the quote | One language |
| Kolonell Premium | $8,900 | Within the scope set in the quote | Multilingual tier, RTL set in the quote |
Kolonell includes a project manager in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Starter at $2,900 rarely suits a clinic that already has a treatment catalogue. See the international offer.
On quote, embedded or linked but never rebuilt: online booking, deposits, consultation photo upload, CRM and clinic software (Pabau, Zenoti or Phorest type tools).
What timeline, and which risks during migration?
Typical schedule once content is sorted: week 1, URL inventory and redirect map; week 2, English and Arabic mockups; week 3, build and migration of kept pages; week 4, review, QA and go-live. The triage itself takes 1 to 3 weeks on the clinic side.
| Risk | Likelihood | Mitigation |
|---|---|---|
| Ranking pages deleted without a 301 | High without an inventory | Search Console export, redirect map tested before the switch |
| Outdated aftercare guide republished | Medium | Sign-off by the responsible practitioner |
| Non-compliant promotional copy | Medium | Review against the rules of the NHRA, which licenses facilities and supervises health advertising; check whether prior approval applies |
| Form collecting too much data | Medium | Name, contact and treatment of interest only, in line with the Personal Data Protection Law (Law No. 30 of 2018) |
| Tracking pixels on treatment pages | Medium | Review with the privacy adviser |
| Switch on a busy weekend | Low if planned | Midweek go-live, outside peak periods and before summer |
Many visitors arrive from Saudi Arabia at weekends: avoid a Thursday evening or Friday switch. Update Google Business Profile and opening hours the same day. This is not legal advice.
When is a local agency the better choice?
If your clinic wants a full content strategy run in Arabic by an on-site team, video shoots at the clinic or ongoing social media support, a Manama or regional agency is justified. If the need is a clean, compliant site delivered fast, with content triage led by you, the fixed grid is easier to read. Before signing, ask: how many URLs are in the inventory? Who reviews the aftercare guides? What does maintenance cost after delivery?
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Mini case study
Illustrative example. Dr Hessa runs Lumière Seef Clinic, a fictional clinic adding hair restoration consultations performed by a qualified surgeon. The old site has 62 URLs: 16 treatment pages, 12 aftercare guides, 24 blog posts, 6 promotion pages and 4 others.
- Triage: 16 pages rewritten, 12 guides kept and reviewed, 9 posts kept, 15 posts and 6 promotions dropped with 301s, so 21 redirects.
- Clinic time: 12 guides x 1 h of practitioner review + 16 pages x 0.5 h of sign-off = 20 h.
- Budget: Premium $8,900 + independent Arabic reviewer, third-party cost estimated at $600 (market assumption) = $9,500.
- The new hair restoration page presents the consultation and the surgeon, with no promise of results.
The existing booking tool stays linked; a full integration would be a separate line on quote.
FAQ
How many pages should a Manama clinic migrate in a redesign?
Rarely all of them: on a 60-page site, keeping 35 to 45 and redirecting the rest is common. The decision rests on traffic seen in Search Console and on medical review.
Is content migration included at $4,900 or $8,900?
Yes, within the page scope set in the quote. Medical review and final sign-off remain with the clinic.
How long does the redesign take?
3 to 4 weeks of production once content is ready. Triage and review on the clinic side usually take 1 to 3 more weeks.
Can we keep patient reviews on the new site?
Only where local rules allow and with written consent. A third-party review widget is embedded on quote and never edited.
Do we need an Arabic site for Saudi patients?
For a regional clientele, Arabic is strongly advised: it sits in Premium at $8,900, with languages and RTL scope set in the quote.
Let's scope your project. Send us your URL export and your list of aftercare guides, and we will price the redesign on the $4,900 or $8,900 grid with content triage and go-live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
