The verdict in three sentences
A Gatineau aesthetic clinic that started out with a beauty-salon look should use its redesign to move to the register of a credible medical clinic: understated photography, precise tone, no superlatives. As a 2026 ballpark, an agency in the capital region charges USD 10,000 to 23,000 for a redesign with repositioning, versus $4,900 (Growth) or $8,900 (Premium, the multilingual tier, languages set in the quote) with Kolonell, delivered in 3 to 4 weeks once content is ready. The risks to control are losing pages that already rank, results claims inherited from the old site and a form that collects too much data.
How do you know the salon look is holding the clinic back?
Clients of a clinic in Hull, Aylmer or the Plateau come from both sides of the river: Gatineau residents, but also Ottawa residents, many of them federal public servants used to sober, bilingual communication. A site that looks like a salon sends the wrong signal. The table below sums up the change of register.
| Element | Salon register (to drop) | Clinic register (target) |
|---|---|---|
| Photos | Stock images, filters, models | Real photos of the clinic and team, natural light |
| Page titles | "Look younger in 30 minutes" | "Injectable treatments consultation" |
| Team | First names only | Name, professional title, order membership checked by the clinic |
| Promotions | Packages and vouchers on medical treatments | No inducements on medical procedures, indicative prices only |
| Client reviews | Star widget on the home page | Only where rules allow, approved by the adviser |
| Form | Age, medical history, face photos | Name, contact details, treatment of interest |
| Languages | French, rough English | French available, English written by a native speaker |
What budget, line by line?
Agency amounts are 2026 ballpark ranges based on typical agency quotes and public rate pages in the region, converted approximately (CAD 1 ≈ USD 0.72). Kolonell lines show what the fixed price covers.
| Line item | Regional agency | Kolonell |
|---|---|---|
| Brand and tone workshop | CAD 2,000 to 5,000, or USD 1,400 to 3,600 | Included in the tier's scoping |
| Design and build | CAD 6,000 to 14,000, or USD 4,300 to 10,100 | Included |
| French and English copywriting | CAD 2,500 to 6,000, or USD 1,800 to 4,300 | Native copywriting included, Premium for several languages |
| Page migration and 301 redirects | CAD 1,500 to 4,000, or USD 1,100 to 2,900 | Included |
| Photo shoot | CAD 1,500 to 3,000, or USD 1,100 to 2,200 | Independent local photographer, third-party cost |
| Booking and deposits | On quote | On quote, embedded or linked |
| Total excluding booking | CAD 13,500 to 32,000, or about USD 9,700 to 23,000 | Growth $4,900 or Premium $8,900, excluding photos |
Still on quote with Kolonell: online booking, deposits and payment, consultation photo upload, CRM and clinic software (Pabau, Aesthetic Record or Fresha type tools), and SEO work after launch. The $2,900 Starter tier suits a clinic without detailed treatment pages. See the international offer.
What timeline and which risks?
Kolonell's timeline fits in 3 to 4 weeks: tone scoping and URL inventory (3 days), treatment page and profile copywriting (1 week), design and integration of new photos (1 week to 10 days), 301 redirects and launch (2 days), then 6 weeks of Search Console follow-up.
Risks specific to a repositioning:
- Keeping inherited claims: every old text is reviewed; "painless", "guaranteed results", "best clinic" and anything similar are removed.
- Naming a drug: Health Canada restricts advertising prescription drugs to the public. Pages talk about injectable treatments, the consultation and the nurse who performs them, within the frame the clinic has its adviser validate, in line with the requirements of the Collège des médecins du Québec and the nurses' order.
- Losing ranking pages: inventory of treatment and price URLs, 301 map, 404 checks in week one.
- Personal data: Law 25 notably requires a published privacy policy and a designated person in charge; tracking pixels on treatment pages are reviewed with that person, and CASL governs email. This is not legal advice.
- Language: the Charter of the French language requires French to be available; the English version serves Ontario clients without replacing it.
- Season: launch in spring or early fall, not in November or December.
When is a regional agency preferable?
If the founder wants real visual identity work (logo, brand guidelines, clinic signage) and repeated on-site shoots, a Gatineau or Ottawa agency at USD 20,000 or more may be the right call. Questions to ask: who reviews every treatment page before launch? Is the 301 map delivered in writing? Is the English version written by a native speaker? What does the public form collect? What does maintenance cost after delivery?
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Mini case study
Illustrative example: "Clinique Rivière-Blanche", a nurse-led injectables clinic run by its founder in the Aylmer sector. The old salon-style site pushed promotional packages. The clinic picks Premium at $8,900 (the multilingual tier, languages set in the quote) and books an in-clinic shoot with an independent local photographer (third-party cost, about CAD 1,800, roughly USD 1,300). Total: 8,900 + 1,300 = USD 10,200. A regional agency quote of CAD 32,000 is about USD 23,040, a gap of roughly USD 12,840. The 14 treatment pages are rewritten, and 9 old promotional pages are redirected to the consultation page.
FAQ
What does repositioning an aesthetic clinic cost in Gatineau?
As a 2026 ballpark, USD 10,000 to 23,000 with a regional agency. With Kolonell, Growth costs $4,900 and Premium $8,900, third-party photography extra.
Should we remove the old site's promotions?
Inducements on medical procedures are regulated; the clinic checks with its adviser. In most redesigns, 5 to 10 promotional pages are redirected to a consultation page.
Does the site have to be bilingual?
French must be available in Quebec; English serves Ottawa clients. Premium, at $8,900, is the multilingual tier with languages set in the quote.
What timeline should we plan?
Plan on 3 to 4 weeks with Kolonell once copy is approved and photos are delivered. Search Console follow-up continues for 6 weeks.
Is booking included?
No, booking, deposits and clinic software integration are on quote. The fixed price covers the site and its 3 months of support.
Let's scope your project. An aesthetic clinic repositioning, from salon look to a sober medical image, from $4,900 to $8,900, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
