The verdict in three sentences
In Fribourg, a bilingual city where part of the patient base reads German first and international residents and visitors search in English, the website redesign of an aesthetic clinic opening a second location must first solve the multilingual journey: the right URLs per language, hreflang tags and one page per address. At Kolonell this falls under the Premium tier at CHF 8,200 (the multilingual tier, languages set in the quote), with Growth at CHF 4,500 enough for a single-language site, against a 2026 ballpark of CHF 9,000 to 30,000 with a local agency depending on the number of languages. Plan 4 weeks of production once texts are approved in every language, since translation review is often what stretches the calendar.
Which multilingual structure suits a two-location clinic?
Many Fribourg clinics have a French site with a partial German version added later, whose pages do not match one to one. Google then does not know which version to show, and a German-speaking patient lands on a French page or an incomplete translation. Opening a second location, for example in the Gruyère area, adds a layer: each address needs its own page, opening hours and a consistent Google Business Profile.
| Page | French | German | English | Watch point |
|---|---|---|---|---|
| Home | /fr/ | /de/ | /en/ | Cross hreflang on all three versions, plus x-default |
| Aesthetic consultation | /fr/consultation | /de/beratung | /en/consultation | Same content, reviewed by the clinic in each language |
| Injectable treatments | /fr/injections | /de/injektionen | /en/injectable-treatments | General description, never a medicine as a product |
| Laser and skin care | /fr/laser | /de/laser | /en/laser | Practitioner named for each treatment |
| Fribourg location | /fr/fribourg | /de/freiburg | /en/fribourg | Hours identical to the Google profile |
| Second location | /fr/bulle | /de/bulle | /en/bulle | New Google profile, new number if different |
| Prices | /fr/tarifs | /de/preise | /en/prices | One CHF price list, updated everywhere at once |
Old URLs without a language prefix each get a 301 redirect to their equivalent, followed by 6 weeks of Search Console monitoring, including the hreflang errors it reports.
What budget should you plan by number of languages?
2026 ballpark figures, based on typical quotes from agencies in Fribourg and Bern and public rate pages of local agencies.
| Option | Languages | Budget (CHF) | Timeline | Note |
|---|---|---|---|---|
| Fribourg freelancer | French only | 3,500 to 9,000 | 6 to 10 weeks | German version often handed to a translator |
| Local agency | French and German | 12,000 to 30,000 | 10 to 16 weeks | Translation sometimes included |
| Kolonell Starter | One language | 2,700 | 3 weeks | Short site, one address |
| Kolonell Growth | One language | 4,500 | 3 to 4 weeks | Two address pages, 301 map |
| Kolonell Premium | The multilingual tier, languages set in the quote | 8,200 | 4 weeks | hreflang, journey per language |
| Multi-location booking, deposits, photo upload, CRM | Depends on the tool | On quote | Depends on the tool | Embedded or linked, never rebuilt |
Each tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support; maintenance afterwards is on quote. The German version is checked by a native German reviewer, a third-party cost to plan for if the clinic has nobody in-house. Tier details are on the international offer.
Which risks should you watch before go-live?
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Language versions not equivalent | High | Poorly ranked pages, lost patients | Identical structure, tested hreflang |
| Old URLs without redirects | Medium | Treatment and price pages drop | Full inventory, line-by-line 301 map |
| Non-compliant copy in one language only | Medium | Advertising that breaks the rules | Each language reviewed by the clinic and its adviser |
| Booking tool not multi-location | Medium | Appointments booked at the wrong site | Integration tested, on quote, location chosen first |
| Inconsistent Google profiles | High at opening | Wrong hours displayed | Updated on switch day |
| Launch in a busy period | Low if planned | Visible downtime | Switch outside pre-summer and year-end season |
The Swiss frame applies in every language. The Therapeutic Products Act (TPA/LPTh) prohibits advertising prescription-only medicines to the public, under Swissmedic supervision, so the German or English translation must not bring back a brand name the French version avoids. The Medical Professions Act (MedPA/LPMéd) requires objective advertising by physicians, and who may inject depends on cantonal rules. The revised Federal Act on Data Protection (revFADP/nLPD) treats health data as sensitive, so forms in every language ask only for name, contact and treatment of interest. If the clinic targets residents of EU countries, the GDPR may also apply. This is not legal advice.
When is a Fribourg agency a better fit?
If you want a contact person who switches languages in meetings at your premises, an opening campaign for the second location with posters and local press, or a patient area shared by both addresses, a nearby agency is a better fit. Kolonell suits a clinic that has its texts, accepts a German review by a third party and wants a fixed price.
Questions to ask: how are the versions linked to each other? Are URLs translated? Who reviews each language against advertising rules? Does the booking tool handle two addresses?
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Mini case study
Illustrative example: Clinique Sarinelle, a fictional Fribourg aesthetic clinic near Pérolles, is opening a second location in Bulle. Its current site has 31 pages in French and 12 in German, with no strict match.
The clinic chooses Premium at CHF 8,200 (the multilingual tier, languages set in the quote) for French, German and English, that is 3 x 18 = 54 pages after consolidation. It pays an independent native German reviewer CHF 900 (third-party cost, not a Kolonell fee). Total: 8,200 + 900 = CHF 9,100. A local agency had quoted about CHF 21,000 for a French and German site of comparable scope. The 43 old URLs are redirected one by one, and both Google profiles are updated on switch day, planned for late April.
FAQ
How much does a bilingual aesthetic clinic website redesign cost in Fribourg?
As a 2026 ballpark, CHF 12,000 to 30,000 with a local agency for French and German. At Kolonell, Premium at CHF 8,200 is the multilingual tier, languages set in the quote.
Should URLs be translated?
It is recommended for readability, as long as each version is linked with hreflang. Expect one 301 redirect per old URL, often 30 to 60 for a clinic.
Is one page per address enough?
Yes, if each page covers hours, access and the treatments offered there. Both Google profiles must show the same information, checked within 48 hours of go-live.
Can booking handle both locations?
That depends on your tool. Embedding or linking it is priced on quote, outside the CHF 8,200 Premium tier.
How long does the redesign take?
4 weeks of production once texts are approved in every language, then 6 weeks of Search Console follow-up.
Let's scope your project. A multilingual redesign for a two-location Fribourg aesthetic clinic, with hreflang, a 301 map and delivery in 4 weeks, from CHF 4,500 for one language and CHF 8,200 for Premium. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
