The verdict in three sentences
If your Edinburgh clinic's website still lists treatments you have dropped, cannot be edited without your former developer, or names prescription-only medicines in headings, a redesign is due. Typical Edinburgh agency quotes for this kind of project sit around £7,000 to £20,000 (2026 ballpark), while the Kolonell fixed grid runs £2,300 (Starter), £3,900 (Growth) and £6,900 (Premium), with consultation booking integration on quote. The larger risks sit elsewhere: losing the treatment pages that already rank on Google, and going live with marketing copy that breaches advertising rules, so the URL inventory and a compliance review come before any visual work.
What signals that your clinic website needs a redesign?
Aesthetic clinics in New Town, Stockbridge and Morningside compete for the same searches: "anti-wrinkle consultation Edinburgh", "skin clinic Stockbridge", "dermal filler consultation". When the site lags behind the clinic, it shows up in enquiries.
| Signal | What it costs you | Priority |
|---|---|---|
| Treatment pages written for an old menu | Enquiries for services you no longer offer | High |
| Prescription-only medicine names in titles or promotions | Exposure under UK advertising rules | High |
| Price list stored as a PDF | Hard to update, unreadable on mobile | Medium |
| Booking link that jumps to an unbranded third-party page | Drop-off between interest and consultation | Medium |
| Mobile load time above 4 seconds | Visitors from Instagram leave before the page opens | High |
| Cookie banner not aligned with PECR | Analytics and ad pixels firing without valid consent | High |
| Before/after gallery with no context | Copy that implies guaranteed results | Medium |
Independent clinics in Scotland that provide certain treatments must register with Healthcare Improvement Scotland. Your website should describe the services, practitioners and premises accurately, in line with what is registered. Check the scope with your own adviser rather than relying on your web provider.
How much does a clinic website redesign cost in Edinburgh in 2026?
The ranges below reflect typical agency quotes and public agency rate pages in Edinburgh and Glasgow, as a 2026 ballpark, not a survey.
| Option | 2026 ballpark | Typical scope | Delivery |
|---|---|---|---|
| Freelance designer | £2,500 to £7,000 | Theme-based site, 8 to 15 pages | 4 to 10 weeks |
| Small Edinburgh studio | £6,000 to £12,000 | Custom design, 15 to 25 pages | 8 to 12 weeks |
| Established Scottish agency | £12,000 to £25,000 | Strategy, custom build, booking integration | 12 to 20 weeks |
| Kolonell Starter | £2,300 | Compact site, core treatment pages, native copywriting | 3 to 4 weeks |
| Kolonell Growth | £3,900 | Full treatment catalogue, journal, analytics, redirect plan | 3 to 4 weeks |
| Kolonell Premium | £6,900 | The multilingual tier, languages set in the quote, advanced structure | 3 to 4 weeks |
| Booking, deposits or CRM integration | On quote | Scoped after a short technical audit | Depends on the tool |
Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks once content is ready, and 3 months of support. Maintenance after those 3 months is on quote. The details are on the international offer page.
What timeline is realistic, phase by phase?
| Phase | Kolonell | Typical local agency |
|---|---|---|
| Audit and URL inventory | Week 1 | 2 to 3 weeks |
| Content collection (treatments, prices, practitioner bios) | Before kickoff, clinic side | 2 to 4 weeks |
| Design | Weeks 1 to 2 | 3 to 5 weeks |
| Build and content migration | Weeks 2 to 3 | 4 to 6 weeks |
| Compliance review of marketing copy | Week 3 | 1 to 2 weeks |
| Redirects, testing and go-live | Weeks 3 to 4 | 1 to 2 weeks |
The usual bottleneck is clinical sign-off: each treatment page needs a practitioner to confirm the description, the contraindications and the consultation process. Budget one hour per treatment page for that review.
What are the main risks, and how do you reduce them?
- SEO traffic loss. Export every indexed URL from Google Search Console and a crawler, map each one to its new address, set up 301 redirects, submit the new sitemap, then watch the coverage report for 8 weeks.
- Content migration. Treatment pages, FAQs and practitioner bios are rewritten, not copied. Old copy often contains claims the clinic would no longer sign today.
- Advertising compliance. The CAP Code has specific rules for cosmetic interventions, and prescription-only medicines such as botulinum toxin cannot be advertised to the public. Talk about consultations, not products, and never promise results. Before/after images, if kept, need context and consent.
- Health data. A consultation form can collect special category data under UK GDPR and the Data Protection Act 2018. Collect the minimum, secure the inbox, and publish a clear privacy notice. Cookies and marketing emails fall under PECR and ICO guidance.
- Accessibility. Aim for WCAG 2.2 AA; the Equality Act 2010 expects reasonable adjustments, and many clients book from a phone.
- Downtime. Build on a staging site, switch DNS on a quiet evening, and keep a rollback plan.
This is not legal advice.
What stays on quote, and what should you ask your provider?
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Consultation booking integration, deposit payments, a patient portal, CRM or email automation and any custom application stay on quote, because they depend on the software your clinic already uses. Ask every provider: Who writes the redirect map? Who reviews treatment copy against advertising rules? What happens to the booking flow on launch day? Who owns the domain, hosting and analytics accounts? What does support cost after the included period?
When is a local Edinburgh agency the better choice?
Choose a local agency if you want in-person workshops at the clinic, one supplier for signage, print and photography, or a deep integration with on-site systems that needs someone in the building. A budget above £15,000 that includes brand strategy and a photo shoot also fits a local team well. If your need is a clean, compliant, fast site on a known budget, a remote studio with a fixed grid is usually enough.
Mini case study
*Illustrative example, fictional clinic.* Isla, practice manager of Calder Skin Rooms in Stockbridge, received a local quote of £14,500. She chose Growth at £3,900, kept her existing booking tool linked from the new pages, and hired a local photographer (third-party cost) for £900. Total: £4,800, or £9,700 less than the local quote. The audit found 64 URLs: 41 redirected one to one, 9 merged into broader treatment pages and 14 retired after checking they had no traffic (41 + 9 + 14 = 64). She set aside £1,200 of the difference for an independent compliance adviser to review the treatment copy.
FAQ
How long does an Edinburgh aesthetic clinic redesign take with Kolonell?
Delivery takes 3 to 4 weeks once treatment copy, prices and bios are ready. Clinical sign-off is usually the slowest step, so plan about one hour of practitioner time per treatment page.
Can we keep our current booking software?
Yes. The simplest route is a branded link or embed, which fits the £3,900 Growth tier. A deeper integration with deposits or patient records is scoped and priced on quote.
Will we lose our Google rankings?
Not if the migration is planned. A full URL inventory, a 301 map and 8 weeks of Search Console monitoring protect the pages that already bring enquiries.
Can we show before/after photos?
Only with consent, context and no promise of results. Many clinics keep 5 to 10 representative cases with clear notes rather than a large gallery.
What does support cost after the first 3 months?
The first 3 months are included in every tier. Ongoing maintenance is on quote, depending on how often you update treatments and prices.
Let's scope your project. Tell us your treatment list, current URL count and booking tool, and we will return a fixed budget and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
