The verdict in three sentences
A Douglas aesthetic clinic still running on a template designed for a beauty salon needs a redesign as soon as it adds medical treatments, a second location or practitioner profiles the template cannot carry. Budget £2,300 to £6,900 on Kolonell's fixed grid, against roughly £6,000 to £18,000 with an island or north-west England agency, and plan 3 to 4 weeks of build once content is ready, plus a compliance review you cannot skip. The main risk is losing the local search visibility you already have, so the redirect map and a consistent Google Business Profile matter as much as the design.
Which signals say the redesign is due?
On the Isle of Man the pattern is familiar: a clinic opens in Douglas as a skin and beauty business, then adds injectable treatments, a visiting doctor or a second room in Ramsey or Onchan, and the website stays as it was. Signals to watch:
- Treatment pages mix beauty and medical services, without saying who performs what.
- The clinic name, address or phone differ between the site, Google Business Profile and directories (common after a move or a rebrand).
- The template cannot hold one page per location, so the second clinic only exists in the footer.
- Price lists are PDFs or images Google reads poorly, and mobile pages load slowly on 4G.
- The enquiry form asks for medical history or photos in an open field.
- Nobody can edit the site without the original freelancer.
Two of these signals are usually enough to justify a redesign rather than another patch.
How much does a redesign cost in Douglas in 2026?
2026 ballpark, based on typical agency quotes on the island and in north-west England, not on a survey.
| Route | Typical budget 2026 | Build time | What you usually get | Watch-out |
|---|---|---|---|---|
| Freelancer on the island | £2,000 to £6,000 | 4 to 10 weeks | Theme-based rebuild, few pages | Availability, redirects often forgotten |
| Isle of Man agency | £6,000 to £18,000 | 8 to 16 weeks | Design, build, in-person workshops | Copy often left to the clinic |
| Liverpool or Manchester agency | £8,000 to £25,000 | 10 to 16 weeks | Larger team, SEO department | Remote work anyway |
| Kolonell Starter | £2,300 | 3 to 4 weeks | Compact site, copywriting included | Few treatment pages |
| Kolonell Growth | £3,900 | 3 to 4 weeks | Full treatment catalogue, location pages, 301 map | Integrations on quote |
| Kolonell Premium | £6,900 | 3 to 4 weeks | Large catalogue, advanced design, the multilingual tier (languages set in the quote) | Content volume to prepare |
Kolonell prices include a project manager reachable on UK time, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Online booking, deposits, consultation photo upload, CRM and clinic software (Pabau, Phorest or Fresha type tools) are separate lines on quote, embedded or linked, never rebuilt. Details in the international offer.
What does the timeline look like, phase by phase?
| Phase | Clinic side | Kolonell side | Duration |
|---|---|---|---|
| Audit and URL inventory | Search Console access, page export | Crawl, list of ranking treatment and price pages | 2 to 3 days |
| Content gathering | Practitioner details, price list, aftercare guides, photos | Copy interviews, site map | 1 to 2 weeks (clinic dependent) |
| Design and copywriting | Two review rounds | Mock-ups, treatment pages, location pages | 1 to 2 weeks |
| Build and redirects | Check of practitioner details | Build, 301 map, forms, consent banner | 1 week |
| Compliance review | The clinic's adviser reviews every treatment page | Edits within 48 h | 3 to 5 days |
| Go-live and local search | Google Business Profile update | Launch, sitemap, Search Console monitoring | 1 day, then 6 weeks of checks |
Count 5 to 7 weeks end to end when content is not ready on day one. Avoid TT fortnight in late May and early June, when the island is packed and your team has no time to review pages: late winter or early autumn, before the year-end party season, are calmer windows.
Which risks matter most, and how do you contain them?
- Losing local rankings. Every URL that receives visits gets a 301 to its closest new page; treatment and price pages are mapped one by one. The new sitemap is submitted and Search Console coverage checked weekly for 6 weeks.
- Name, address and phone drifting. One reference version is fixed and applied on the same day to the footer, the contact page, Google Business Profile and directories, opening hours included (bank holidays and any TT closures).
- The second location. Ramsey, or wherever the second room is, gets its own page: address, hours, map, practitioners on site and treatments offered, linked to its own Business Profile.
- Compliance of treatment pages. Injectable treatments are presented as consultations led by a named practitioner, without promoting a prescription-only medicine as a product. The island has its own health and medicines advertising rules, so the clinic has the wording checked by its adviser. No promise of results, no 'painless', no 'no downtime'. Before and after images and reviews only where the rules allow them, with written consent and unedited.
- Data protection. The Isle of Man applies GDPR-standard rules through its own legislation, overseen by its Information Commissioner. Forms collect name, contact details and treatment of interest, nothing more; tracking pixels on treatment pages are reviewed with the privacy adviser. This is not legal advice.
- Downtime. DNS switch at a quiet hour, old site kept as a fallback for 30 days.
When is a local agency the better choice?
Honestly: if you want someone in the room for every meeting, if the project includes a full brand identity with signage and print for a Strand Street shop front, or if your booking platform needs deep customisation by a team you can reach on the island, a local agency is a sensible choice. Kolonell suits clinics that want a fixed price, a short build and copy written for them.
Questions to ask any provider:
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- Who builds the 301 map and who watches Search Console after launch?
- Is copywriting included, and who reviews it for compliance?
- Which integrations are in the price, and which are quoted?
- Who owns the domain, the hosting account and the site files?
- What happens after the support period, and at what price?
Mini case study
Illustrative example: Marram Skin Clinic, a fictional clinic in Douglas with a second room in Ramsey, built its site five years ago on a beauty-salon template. It has 34 URLs, 11 of which receive search visits (treatments, prices, contact).
- Kolonell Growth: £3,900 (treatment pages, two location pages, 301 map for all 34 URLs).
- Local photographer (third-party cost): about £500.
- Booking software integration: on quote.
- Hosting and maintenance after the 3 included months: market assumption of £90 per month over 33 months, so £2,970; Kolonell maintenance after the 3 included months on quote.
Three-year estimate: £3,900 + £500 + £2,970 = £7,370, before booking integration. A local agency quote at £10,000 with the same maintenance assumption would reach about £13,470. Whichever route, those 11 URLs are the asset to protect.
FAQ
How long does Google take to settle after a redesign?
Usually 2 to 6 weeks if the 301 map is complete. Check Search Console weekly for 6 weeks and fix any 404 within 48 hours.
Do we need a separate page for our second location?
Yes, if you want it to appear in local results. One page per location, with consistent name, address and phone and its own Business Profile, is the norm in 2026.
Can our booking software be rebuilt inside the new site?
No, we embed or link it. Integrating Pabau or Phorest type tools is quoted separately, usually a few days of work on top of the £3,900 Growth tier.
Can we show before and after photos?
Only where the rules allow it, with written patient consent and no editing. Your adviser confirms what applies on the island before go-live, during the 3 to 5 days of compliance review.
What does Starter at £2,300 leave out?
A large treatment catalogue and several location pages. Most clinics with more than 10 treatments or two sites are better served by Growth.
Let's scope your project. Send us your current URL list, treatments and locations, and we will return a fixed scope, a budget between £2,300 and £6,900 and a launch date outside TT fortnight. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
